Categories

May 15, 2018

Do Those Opt-Ins You See Everywhere Actually Work, Or Are They Just Annoying?

Raise your hand if this ever happens to you. (Or don’t. We can’t really tell either way.) You’re cruising around the web, catching up on your favorite blogs, and suddenly, one of these appears: Whether or not you EVER actually click on “Allow Notifications,” you may wonder from time to […]
May 8, 2018

Why It Might Be Time to Rethink Your Email Newsletter Strategy

Want more people to visit your site and read your blog posts? (That’s a rhetorical question. We kind of assume that you do.) Sure, creating great content is your priority numero uno. Sharing it on social media should be an integral part of every content marketing strategy, too. But one […]
May 1, 2018

5 Easy Ways to Whip Up Quick Variations On Your Tweets

*Editors Note: Updated January 2019 Twitter caused a real stir when they announced that as of late March 2018, it would be very against the rules to recycle your Tweets and use the same exact updates more than once. In the past, this sort of thing was generally only problematic in […]
April 24, 2018

Our Blog Views Just Jumped by 35% – Here’s Why

The following is a guest post from Worldwide101 founder and CEO Sandra Lewis: Many of the hundreds of solopreneurs we work with used to suffer from a common affliction known as “Prioritization Overload,” or “PO.” Okay, we made up that term. But the struggle it represents is real. PO sounds […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 27, 2018

7 of the Best E-commerce Social Media Campaigns We’ve Ever Seen (and What You Can Learn from Them)

Let’s face it: Social media is a noisy marketplace. With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed. And it’s only getting harder. Today, there are currently 2.62 billion social media users around the globe. That means there’s a lot of […]
March 20, 2018

What We’ve Learned from Six Months of Testing Email Subject Lines

How much of a difference can changing a single word in your email subject line REALLY make? You might be surprised! (It still surprises us, sometimes.) Every week, we send our newsletter to 125,ooo+ subscribers – and every week, we send it with two different subject lines. (Before we keep going, here’s […]
February 26, 2018

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

Don’t you hate it when you try to post a link in a Facebook post, and the image in the preview ends up looking like this: B-o-o-o-o-ring. Where’s the image, right? It’s supposed to be there automatically! This all comes down to metadata. Which, admittedly, doesn’t sound like a very exciting topic. It […]
February 21, 2018

Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost

Around Autumn 2017, we realized something weird about our email open rates: They weren’t that great. They weren’t BAD, but they were pretty consistently below the industry average – and if we’re being honest, that didn’t feel too amazing. With a few little tweaks, though, we got a HUGE boost […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 23, 2018

The 10-Minute Guide to Creating a Perfectly Professional Editorial Calendar

Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write? (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. If you want brainstorming tips, you can […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]
December 21, 2017

All the Social Media Stuff You Might Have Missed in 2017 – Our Year in Review

2017 is drawing to a close – and even though time is a construct and all, we can’t resist the urge to look back on all the excitement of the past year. What were some of this year’s biggest highlights and changes in the social media marketing world? Catch up […]
December 19, 2017

The Five Types of “Engagement Bait” That Will Make Facebook Downrank Your Posts and Demote Your Page

In the final weeks of 2017, Facebook made a no-nonsense announcement that every single social media marketer should take to heart: They know people are gaming the system, and they’re not going to take it anymore. Facebook has been pretty forthcoming in the past about explaining the major factors that […]
December 12, 2017

The Facebook Video Tweak That Could Seriously Increase Your Views

More than 500 million people use Facebook to watch videos every single day. (And the majority of social media marketers already use video for their marketing!) With so many people watching and creating, you might wonder sometimes: What can you do to make people want to watch YOUR Facebook videos? If […]
November 28, 2017

How to Drive Instagram Traffic to Your Blog Posts (Without Spending a Dollar on Ads)

With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube). And with so many users, it’s no wonder that so many companies are finding great success at building brands and driving engagement on this network. All too often, though, it seems like […]
November 7, 2017

How to Hook (And Keep!) New Members For Your Facebook Group

How many Facebook Groups do you belong to? And how many do you actually, actively participate in? Because as of 2017, more than a billion people per month use Facebook Groups – and that means a lot of Groups have really figured out how to make themselves worthwhile! Let’s say you want […]
October 30, 2017

How Often You (Yes, YOU) Should Actually Post On Social Media

Everybody wants to know how often they should post on social media. (We bet you’ve wondered once or twice.) And why wouldn’t you? Of course everyone wants to know exactly how many times per day they’re supposed to post – the objective, universal solution to getting the absolute best results. It would […]
October 11, 2017

10 Steal-Worthy Sales Page Strategies for Turning Visitors Into Customers

Some products are just so universally appealing, they practically sell themselves – like a case for your phone, or a blanket with sleeves. Everybody wants it! Everybody needs it. Not everybody has it so easy, though. Some stuff is actually kind of hard to sell online – not because it’s not super […]