Write Better Blog Posts, Emails & Content – Web Writing Tips

Written by Laura Roeder

On January 19, 2016


Unless you’ve already gotten someone to do it for you, running a business also means becoming a writer – and writing a LOT.

But while anyone can punch away at the keyboard and bang out copy at a breakneck pace, there’s a big difference between getting it done and doing it well.

The question is, where do you learn this stuff? There are about a million books and blogs that teach it, but where do you start? (Especially when you need guidance kind of quickly and don’t necessarily have the time to sift through thousands of podcasts and posts?)

We’ve put together a quick list of some of our favorite jumping-off places for different types of content, so when you’re facing a project that you aren’t sure how to start, you can get a massive dose of inspiration delivered straight to your brain parts.

10 must read resources

Blog posts

How to Consistently Come up With Great Post Ideas for Your Blog

Got writer’s block? Not sure where to find the inspiration you need for your next post? This one from Problogger will give you some much-needed ideas for finding topics and getting motivated! (One of our favorites is to check the news for your industry – it’s helped us write posts like this one!)

The Step-by-Step Guide to Beating Writer’s Block, Writing Amazing Blog Posts, and Driving Crazy Traffic to Your Website


From finding ideas to outlining, writing, creating images, and promoting, this guide covers everything you need to know about writing and publishing a professional post.


37 Tips for Writing Emails that Get Opened, Read, and Clicked

What are “power words,” and should you avoid them? Should you use the word “you,” or not really? And what do you really need to understand about the “average” reader? This post covers all those things and more, from the subject line to your PS.

15 Psychological Triggers to Convert Leads into Customers

This one is packed with real examples of behavioral principles at work, both in emails and on sales pages, and you can put them all to work in your own. If you’re working on increasing clicks and sales, check this out today.

Sales pages

Literally Everything You Need to Know About Making a Successful Sales Page

The average person looks at about 50 million sales pages a year. (Totally true – look it up.) Why do some of them leave us scrambling for our wallets while others underwhelm? Take a look at the sales page strategies used by these pros, and see how you can use them, too.

8 Psychological Principles That’ll Double Your Sales

It isn’t just guts or instincts that make people know how to craft winning sales pages, so don’t waste time and energy trying to be a mind-reader! See how real psychology and behavioral models like Fitt’s Law influence our decision-making – and how you can apply them toward crafting stronger sales pages.


Choices, Consequences and the Reason Every Pop-Up Box Needs 2 Buttons: Opt In, and Opt Out

Want more signups for your email list? Here’s how to get ‘em. Copyhackers took a hard look at different types of opt-ins and why they work – and they came to some very insightful conclusions. Check this one out and learn how to make whatever you’re offering completely irresistible.

15 Quick Tips to Convert Visitors Into Email Subscribers

A compelling opt-in takes more than just a form and a button. Neil Patel has 15 examples of how businesses grow their opt-ins by making the signup process more sophisticated than a simple yes/no question. Wanna see how the pros are passively growing lists in the hundreds of thousands? Here’s the answer.

Job listings

Dread the Hiring Process? Here’s How We Fixed Ours

Hiring is stressful stuff, especially if you just can’t get quite the caliber of candidate you want for the position. Improving your hiring process and getting the applicants you want all starts with writing a stronger job listing – and sometimes, that means not writing a lot about the job.

Unconventional Ways to Improve Every Job Posting

Still stumped? Help Scout has even more ideas on how you can spice up your job listings, from the language you use to the links you include. How do you talk about someone’s future responsibilities in a way that’ll excite them? It’s not as difficult as you might think.

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