social media marketing

April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
April 12, 2017

Why Nobody Sees Your Tweets and What to Do About It

We first posted about “Twitter invisibility” in 2015, and since then, a lot of interesting new statistics have been released – and Twitter has become a LOT more secretive about others! One thing is likely to remain consistent, however: Nobody is seeing your Tweets. What does this mean for you […]
April 11, 2017

What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off! How much, exactly? One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing. (Which means that even if you […]
March 28, 2017

5 Lessons You Can Learn From Vin Diesel’s Facebook Page

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 8, 2017

How Facebook’s New Changes Affect Your Image Posts

You may already know about how Facebook’s algorithm works, but what does that mean for your image posts? Facebook has been rolling out a change to the way images display on your Page based on engagement. Now, Facebook will take into account how much engagement an image post is generating – and that may […]
February 28, 2017

How 12 Big Brands Are Using Instagram’s New Carousel Feature

Have you noticed all the carousels on Instagram lately? Not the kind with the horses and the cool organ music – the kind you can scroll through! Instagram now has a feature that allows you to upload 10 photos and/or videos at a time in a slideshow format. Here’s an […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
July 28, 2015

Six Common (and Cringeworthy) Mistakes to Avoid When Scheduling Social Content

Everybody makes mistakes sometimes – and when you’re lucky, those mistakes happen in a place where nobody can see. If you’re not paying attention one morning and accidentally squirt earlobe ointment on your toothbrush instead of Colgate, it might be embarrassing, but at least you can take that little secret […]
April 28, 2015

Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It)

Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social […]
March 24, 2015

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few drops of egg, a few pinches of sugar, a sliver of butter, and a couple of […]