Understanding Social Media

An Optimization Guide

CHAPTER

Introduction

Social media optimization is a term that gets thrown around a LOT, and with good reason – as a small business owner, you’ve gotta be sure that you’re making the most of every opportunity! Even when things don’t cost money, they cost time and energy – and you want to spend as little of those as possible.

But what does social media optimization actually, well, MEAN? How do you do it? Is it a one-time only thing? Do you have to spend hours a day on it?

Have no fear – we’ve got the answers you’ve been looking for. When you know how social media optimization works, you can start improving your own social presence, and go from a few website visits per day to thousands!

MeetEdgar’s Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

The Facebook Marketing Guide

Brush up on Facebook marketing fundamentals and learn about the latest developments, tactics, and small business strategies with our Facebook marketing guide.

The LinkedIn Marketing Guide

LinkedIn isn’t just for job searching anymore! Learn how to optimize its unique content channels to make business connections and drive traffic to your site.

The Twitter Marketing Guide

94% of people plan to buy from small businesses they follow on Twitter. Is yours ready to take advantage of this golden opportunity?

The Social Media Optimization Guide

SEO, SEM, SMO – what do they all mean, and what’s most important? Our guide has everything you need to know to start putting your social media to work for you.

Additional Resources


  • Social Media Scheduling & Automation
    Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

Ready to see how easy social media can be?