Edgar vs. Buffer

A Comparison

 

Our fans tell us Edgar saves them hours a week – and doubles their traffic from social media. Naturally, we think you and Edgar would make a great match!

Here’s how Edgar stacks up to Buffer – so you can see for yourself if you and Edgar are meant to be.

How is Edgar different from Buffer?

 

Like Buffer, Edgar allows you to schedule posts to be shared on social media (with support for Twitter, Facebook profiles and pages, Instagram, Pinterest, and LinkedIn profiles and company pages). Edgar, however, has several major differences.

Content library

 

When Buffer posts one of your updates to social media, it is deleted from the app – eventually, your queue will run dry and Buffer will stop posting to your accounts.

Edgar stores your updates online in a category-based library, where they remain even after they’ve been posted. Your queue never runs dry and you’re able to share your posts again and again.

 

MeetEdgar content library

Edgar stores your updates online in a category-based library.

Why would you want to reshare posts, you ask?

 

It’s been estimated that the lifecycle of a social media update is short. VERY short in some cases: People spend just one minute a day on Twitter. And Facebook users see only a tiny fraction of the thousands of potential posts sorted by Facebook’s algorithm.

Resharing your best content, then, means it can reach as many fans as possible, while also ensuring that your evergreen content is shared more than once without requiring you to continually write and upload new updates every week.

Categories and unique schedules

 

When you upload an update to Edgar, you save it in your library according to what type of update it is – you can create as many of these categories as you like. You can then create a posting schedule for each network based on which types of updates you want to post at what times.

Buffer auto-populates your queue in the order in which you add content, without factoring in the types of content you’re sharing.

Edgar, on the other hand, gives you the control you need to automatically post the right types of updates at the right times – in a simple, clean interface.

 

MeetEdgar account schedule

 

(Edgar also has comprehensive Help Docs and a super-friendly support team readily available if you run into any questions.)

Auto-filled queue

 

With Buffer, you have to manually select items to reshare. With Edgar, this happens automatically.

Edgar automatically populates a queue based on the updates you’ve added to your content library. If/when you run out of new updates in any category, he’ll populate your queue with previously-published updates from your library. This gives your updates the opportunity to be seen by a different segment of your audience while ensuring that your queue never runs dry.

Reshare without repeating yourself

 

Repeating yourself can sound, well, repetitive. Edgar can easily create variations of your content or ideas to generate more ways of sharing the same thing. By creating a stack of variations, Edgar will have more ways to deliver your best content, increasing your engagement, reach, traffic, and follower growth.

 

MeetEdgar auto-filled queue

    Should I use Buffer or Edgar?

     

    So now that you know how Edgar is different from Buffer, which tool is right for you? Should you use Buffer or Edgar to manage your social media?

        Buffer might be right for you if…

         

        • You don’t really want to control what types of posts are published to your accounts at specific times
        • You have time to frequently update your queue with new content
        • You don’t share evergreen content that you want to repeat

            Edgar might be right for you if…


            • You want complete control over when you share specific types of posts
            • You want to get out of the never-ending cycle of writing new updates every day
            • You want to be able to easily repeat your best evergreen content

              Your Workflow on Edgar vs Buffer

              You add your content to Edgar, categorizing it for your library.

              Edgar posts your update according to your category-based schedule.

              Your update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a wider audience while you carry on, worry-free.

              You add your content to Buffer.

              Your update is posted once, then disappears, never to be seen again.

              You constantly add new content – if not, you’ll receive multiple emails from Buffer until you do. You repeat this cycle every day, forever and always.

              How is Edgar different from the other social media scheduling apps out there?
              We’ve put together this handy dandy chart to help explain.

              Schedule posts on multiple social networks in advance


              Attach photos and videos to your posts


              Ability to create a customized, automatic posting schedule based on category


              Automatically saves posts to a library of social updates where they’re available for future reuse


              An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again


              No hidden fees or tiered plans – every feature available to all users


              Browser extension for easy scheduling direct from the web


              * Does not apply to Twitter

              How is Edgar different from the other social media scheduling apps out there?
              We’ve put together this handy dandy chart to help explain.

              Ready to see how easy social media can be?