Understanding Social Media
An Optimization Guide
How does SMO relate to SEO?
Social media optimization (SMO) is more important to search engine optimization (SEO) than ever before, and its influence is only growing. As social media increasingly becomes the way people stay connected and engage with the digital world around them, optimizing your social media presence is essential.
To break it down simply: the more social media activity you have, the higher your search engine ranking will be.
An example of SMO affecting SEO is a “viral” Facebook post: Search engines look at the number of times a link has been shared, and this affects the ranking of the page. A viral Facebook post – that is, a post that’s been shared thousands of times – will rank higher than a Facebook post shared only four times.
Sharing, commenting, engaging – not just “likes” or number of fans – is what search engines love to see. But that’s not all – don’t forget, it’s about the quality of what’s being shared, too. As algorithms become more sophisticated, clickbait-y shortcuts just aren’t cutting it anymore.
Table of Contents
- Introduction to social media optimization
- So what IS social media optimization, exactly?
- How do I do social media optimization? (Do I press a button somewhere, or…)
- Can social media optimization drive traffic to my website?
- How does social media optimization relate to SEO?
- What are some tools I can use to make social media optimization easier?
- How do I get people to share my content?
- Are there easy ways to get started with social media optimization?
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