Understanding Social Media

An Optimization Guide


How does SMO relate to SEO?

Social media optimization (SMO) is more important to search engine optimization (SEO) than ever before, and its influence is only growing. As social media increasingly becomes the way people stay connected and engage with the digital world around them, optimizing your social media presence is essential.

To break it down simply: the more social media activity you have, the higher your search engine ranking will be. 

An example of SMO affecting SEO is a “viral” Facebook post: Search engines look at the number of times a link has been shared, and this affects the ranking of the page. A viral Facebook post – that is, a post that’s been shared thousands of times – will rank higher than a Facebook post shared only four times.

Sharing, commenting, engaging – not just “likes” or number of fans – is what search engines love to see. But that’s not all – don’t forget, it’s about the quality of what’s being shared, too. As algorithms become more sophisticated, clickbait-y shortcuts just aren’t cutting it anymore.

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Additional Resources

How to Make Google Sing and Dance with Your Blog
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