Understanding Social Media
An Optimization Guide
How do I do it? (Do I press a button somewhere, or…)
Social media optimization doesn’t happen overnight, and it doesn’t happen all at once – it’s an ongoing process. When you do it consistently, it can yield big results over time.
Think of it like exercise – if you do it right and keep it up, it gets easier and easier, and the results are cumulative. If you only do it every now and then, though? Not so much.
There are many SMO techniques, but its core tenets are universal:
Engagement. That means talking to your fans on social media, and through blogging, writing guest posts on other sites, and even doing informational videos or podcasts!
Quality content. Keywords are just one part of the picture – sharable, quality content builds your IRL reputation and your online reputation. The better your online reputation, the better your domain authority (which is kind of a big deal for driving traffic to your site).
Strategic social. Know where your audience is and meet them there! If you see conversations mostly on your Facebook page and never on LinkedIn, don’t force it! Prioritize your Facebook presence instead – you don’t have to be everywhere at once.
Thought leadership. You may not think of yourself as an industry expert, but you’re the only one like you! Your perspectives, experiences, and advice are unique and valuable, so don’t be afraid to share!
Automation. You don’t have to do everything from scratch! Good SMO combines time-saving tools with your authentic voice. (It’s as close to push-a-button SMO as you’ll get!)
Table of Contents
- Introduction to social media optimization
- So what IS social media optimization, exactly?
- How do I do social media optimization? (Do I press a button somewhere, or…)
- Can social media optimization drive traffic to my website?
- How does social media optimization relate to SEO?
- What are some tools I can use to make social media optimization easier?
- How do I get people to share my content?
- Are there easy ways to get started with social media optimization?
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