Understanding Social Media

An Optimization Guide


How do I do it? (Do I press a button somewhere, or…)

Social media optimization doesn’t happen overnight, and it doesn’t happen all at once – it’s an ongoing process. When you do it consistently, it can yield big results over time.

Think of it like exercise – if you do it right and keep it up, it gets easier and easier, and the results are cumulative. If you only do it every now and then, though? Not so much.

There are many SMO techniques, but its core tenets are universal:

Engagement. That means talking to your fans on social media, and through blogging, writing guest posts on other sites, and even doing informational videos or podcasts!

Quality content. Keywords are just one part of the picture – sharable, quality content builds your IRL reputation and your online reputation. The better your online reputation, the better your domain authority (which is kind of a big deal for driving traffic to your site).

Strategic social. Know where your audience is and meet them there! If you see conversations mostly on your Facebook page and never on LinkedIn, don’t force it! Prioritize your Facebook presence instead – you don’t have to be everywhere at once.

Thought leadership. You may not think of yourself as an industry expert, but you’re the only one like you! Your perspectives, experiences, and advice are unique and valuable, so don’t be afraid to share!

Automation. You don’t have to do everything from scratch! Good SMO combines time-saving tools with your authentic voice. (It’s as close to push-a-button SMO as you’ll get!)

facebook, linkedin, twitter on computer

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

How to Make Google Sing and Dance with Your Blog
Optimize your blog so that it looks appealing to the search engines.

The Ultimate Pinterest Guide Part Three: Search Engine Optimization For Pinterest
With a little SEO knowledge on your side, you can make your social media activity charge up your rankings on Google. Maximize your time spent on Pinterest with these easy-to-implement SEO tips.

Local SEO: Three Keys to Getting Your Business Found Online
You want to be found by potential customers. Most small business owners get this. What they don’t get is what they have to do in order to make it a reality. Here are three tips to help get your business found online.