Understanding Social Media
An Optimization Guide
Can social media optimization drive traffic to my website?
Absolutely! This is one of the major focuses of our free Udemy course, Social Brilliant – how to use your social presence to pump up your web traffic and turn those fans into customers.
There’s no real “trick” to SMO. Driving traffic to your site means giving your fans on social media compelling reasons to visit your site over and over, like blog posts (this goes back to the whole “quality content” thing under the “How do I do SMO?” tab).
Quality content and quality engagement together are what make the difference between having a lackluster social media presence and a well-optimized one.
What about all the time I spend on social media every day? Can optimization make the whole thing less of a time-suck?
It totally can! Optimizing the time you spend on social media is a two-part process that includes both automating your updates and directly engaging with others in real time. (The two aren’t mutually exclusive!)
Just auto-recycling “evergreen” posts with a tool like Edgar, for example, can save you hours every week. What could you do with some real, live, free time?
By having your SMO running on autopilot whenever you can, and spending your active time on social media actually interacting with others, you’ll become way more efficient – and that’s what optimization is all about!
Table of Contents
- Introduction to social media optimization
- So what IS social media optimization, exactly?
- How do I do social media optimization? (Do I press a button somewhere, or…)
- Can social media optimization drive traffic to my website?
- How does social media optimization relate to SEO?
- What are some tools I can use to make social media optimization easier?
- How do I get people to share my content?
- Are there easy ways to get started with social media optimization?
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