Understanding Social Media

An Optimization Guide


Can social media optimization drive traffic to my website?

Absolutely! This is one of the major focuses of our free Udemy course, Social Brilliant – how to use your social presence to pump up your web traffic and turn those fans into customers.

There’s no real “trick” to SMO. Driving traffic to your site means giving your fans on social media compelling reasons to visit your site over and over, like blog posts (this goes back to the whole “quality content” thing under the “How do I do SMO?” tab).

Quality content and quality engagement together are what make the difference between having a lackluster social media presence and a well-optimized one.

What about all the time I spend on social media every day? Can optimization make the whole thing less of a time-suck?

It totally can! Optimizing the time you spend on social media is a two-part process that includes both automating your updates and directly engaging with others in real time. (The two aren’t mutually exclusive!)

Just auto-recycling “evergreen” posts with a tool like Edgar, for example, can save you hours every week. What could you do with some real, live, free time?

By having your SMO running on autopilot whenever you can, and spending your active time on social media actually interacting with others, you’ll become way more efficient – and that’s what optimization is all about!

social media autopilot

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

How to Make Google Sing and Dance with Your Blog
Optimize your blog so that it looks appealing to the search engines.

The Ultimate Pinterest Guide Part Three: Search Engine Optimization For Pinterest
With a little SEO knowledge on your side, you can make your social media activity charge up your rankings on Google. Maximize your time spent on Pinterest with these easy-to-implement SEO tips.

Local SEO: Three Keys to Getting Your Business Found Online
You want to be found by potential customers. Most small business owners get this. What they don’t get is what they have to do in order to make it a reality. Here are three tips to help get your business found online.