Social Media Marketing

Beginner’s Guide

CHAPTER

A social media strategy primer

How often do you need to actually be ON social media to make your marketing succeed?

Social media moves quickly, but you have to be realistic about how much time you have. There are only so many hours in a day! While you had to update your social media accounts in real time back in the olden days of yore, now you can automate things so that it hardly takes any time at all – you just have to know the ins and outs of each network before you start. (You’re in the right place for figuring that out!)

How do I get more followers on social media?

This is the question on pretty much everyone’s mind – no matter WHEN they got started with their social media marketing! If you want more followers, you have to have a plan for your social media.

Think of it this way: If you were going to run a traditional ad campaign, you’d think of a really solid plan first – what you would write in your ads, how often they would run, who your ideal audience would be. You have to do the same thing with your social media, because if you just make it up as you go along, you’ll have a really hard time getting more followers. Planning is key!

Is social media marketing useful for an “offline” business? I have a brick-and-mortar store.

brick-and-mortar small businesses

You know, it really is. Social media is just a communication channel, like snail mail, TV, the radio – whatever. It’s a way for you to send your message to people, and to help people get to know your business. What makes social media so great is that your customers are already using it every day, and it’s completely FREE.

So even if you aren’t actually selling anything online, you can use the web to connect with your audience, which can then guide them toward wherever you want them to go – be it signing up for a phone consultation or coming into your store.

How do you market a local business on social media?

It used to be that when people wanted to learn about a local business, they asked their friends and family. Now they search the web! Social media makes it easy for you to increase the “know, like, and trust” factor for your business, giving you a space for building highly visible relationships with customers and prospects, and for sharing information about your business. Sending out content that helps people get to know your business makes it easier to turn a curious visitor into a customer!

How do I make my stuff go viral?

Easy – you DON’T. “Going viral” sounds like a recipe for instant fame and fortune, but it isn’t – and it isn’t something you can engineer, either. When you try to create content solely for that purpose, you can damage your brand.

The content you create should be designed with YOUR specific audience in mind, not as big an audience as possible. Stay focused on what your target audience is interested in, and you have a better chance of getting recognition from the people who matter most to your business.

What’s the next big thing in social networking?

Great news! It doesn’t matter. When it comes to social media marketing, you don’t WANT to be ahead of the trends – you want to be ON them. It takes time for a social network to gain the type of user base that makes it worth your while.

Early adoption of a network that fizzles out after six months can be a massive waste of time, so don’t worry about being ahead of the game – this is one time when you actually want to be as mainstream as possible!

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

Interacting With Your Social Media Peeps
Once you’ve found a few followers, what should you say on social media?

The Best Times to Post to Facebook and Twitter
The essential guide to setting up your Facebook and Twitter posting schedules for maximum effectiveness.

The Surprisingly Simple Secret to Hooking More Readers
Trying to get more followers? Read this for a some advice on how to grow your audience.