Social Media Marketing

Beginner’s Guide


Getting started

Does my business need social media marketing?

Let’s put it this way: If your business has customers who use the Internet, then yes, you need social media marketing. Facebook alone has over 2 BILLION active users. If ever there were a time when social media marketing was optional, that time is long, LONG gone.

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Which sites are the best for social media marketing?

When you’re getting started, stick to the biggest: FacebookTwitterLinkedIn, Instagram, and YouTube are the networks that get the highest traffic. While you don’t have to use all of them right away, you should at least have a profile on the first two or three.

Don’t try to take on too much, too fast, though! Learn and implement them one at a time, then focus on the one that has the highest return on investment for your business, and ditch what isn’t working for you.

OK, so how do you know which social network is best for your business?

Some people might tell you that the more networks you’re on, the better. In all honesty, though, there’s NO universal answer.

It all depends on two things: which social networks your audiences uses, and which ones YOU will use.

As you spend time on sites like Facebook and Twitter, you’ll see which ones mesh the best with you and your audience – and those are the ones that are worth your time over the long run.

(If you don’t really feel comfortable on ANY social networks, we can help you build the confidence you need.)

How do you get started with social media marketing?

Easy – just DO it! Jump on in and give it a go. The great thing about social media is that it’s free and it doesn’t take long to get set up. So that is where you start, by setting up your accounts and including as much information as possible.

(And hey, if it doesn’t work out, you can always delete your accounts. It’ll be like it never even happened! Just give it some time before you do – it may feel unnatural at first, but you’ll get the hang of it.)

Are there any shortcuts for social media marketing? I’m short on time.

Yes! Well, yes and no. You can use apps like Edgar to load up social media updates and schedule when you want them to post. Edgar is particularly awesome because he stores posts in a library and allows you to reuse them over again! That way, you know that your accounts are staying active without having to manually update them all the time.

MeetEdgar social media updates

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

Interacting With Your Social Media Peeps
Once you’ve found a few followers, what should you say on social media?

The Best Times to Post to Facebook and Twitter
The essential guide to setting up your Facebook and Twitter posting schedules for maximum effectiveness.

The Surprisingly Simple Secret to Hooking More Readers
Trying to get more followers? Read this for a some advice on how to grow your audience.