Social Media Automation

A Skeptic's Guide

CHAPTER

How does social media automation save time?

Think of how much time you spend on social media every time you log on to post an update in real time.

It may not seem like much in the moment, but how does it add up over the course of a day? Over the course of a week?

Automation makes social media efficient, which makes it take up less of your valuable time.

You know that your updates are being posted throughout the day, so you can log on for short periods, respond to engagement, and then move on to whatever else you need to do.

Even if you budget the exact same amount of time for social media marketing, you can spend that time doing what really counts – interacting with your followers in real time – rather than continually writing and posting new updates.

time for social media marketing

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Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.