Social Media Automation
A Skeptic's Guide
How does social media automation save time?
Think of how much time you spend on social media every time you log on to post an update in real time.
It may not seem like much in the moment, but how does it add up over the course of a day? Over the course of a week?
Automation makes social media efficient, which makes it take up less of your valuable time.
You know that your updates are being posted throughout the day, so you can log on for short periods, respond to engagement, and then move on to whatever else you need to do.
Even if you budget the exact same amount of time for social media marketing, you can spend that time doing what really counts – interacting with your followers in real time – rather than continually writing and posting new updates.
Table of Contents
- Introduction to social media automation
- What does “social media automation” mean, exactly?
- Why shouldn’t I just keep updating my social media in real time?
- Can social media automation improve my marketing efforts?
- How do I know when and what to post on social media?
- How does social media automation save time?
- Can I pick what kind of updates get posted at what times?
- Will people know that my social media is automated?
- Automated social media posting vs. live posting
- Should I post the same social update more than once?
- What happens to an update after an automation tool posts it?
- Should I post the same updates on every social network?
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