Social Media Automation

A Skeptic's Guide


What does “social media automation” mean, exactly?

Social media automation is simply a method of using a tool like Edgar to upload status updates en masse and schedule them for posting in advance.

Instead of setting aside time multiple times per day for writing and posting live updates, you add them to your tool of choice, which then posts them automatically.

Automation is NOT, however, an alternative to live engagement altogether. It’s still your responsibility to check in on social – to see what your followers are saying, to respond to their comments, and to participate in real-time conversations.

Think of automation not as autopilot, but as cruise control – it takes care of the daily busywork, which gives you the freedom to concentrate on the things that really matter.

Edgar for social media automation

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.