Social Media Automation

A Skeptic's Guide


Why shouldn’t I just keep updating my social media in real time?

Almost everyone begins by updating their social media in real time, because it’s how we manage our personal accounts. Something happens, or you have an opinion that you want to share, so you post an update. It’s a spontaneous thing, and has been since cavemen first live-tweeted the invention of the wheel.

Managing a business account, on the other hand, requires different things of you – most significantly, time.

Writing and publishing multiple posts per day is a time-consuming exercise, and performing it in real time forces you to regularly stop whatever else you’re doing.

It’s distracting. It adds undue pressure to your life. This is how ulcers form.

Your business needs to update its social media accounts consistently, and the best way to achieve consistency is automation.

Social media automation means your updates get posted on time, your followers get the content they expect, and your day goes on without the constant interruptions.

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.