Social Media Automation

A Skeptic's Guide


Should I post the same update more than once?

You can! One of the reasons that automation has become increasingly popular among big brands is that organic reach (as in, free) is harder and harder to come by.

Simply put? A status update doesn’t get seen by nearly as many people today as it may have a few years ago.

The good news is that this means you can publish the same update more than once, which is another reason automation is so useful.

Because only a small fraction of your audience sees any given update, posting it again and again over time means it will continue to be seen by other groups of people within your audience. (The rules are a little different for Twitter.)

This is why Edgar has a built-in library feature that automatically saves every update it publishes. It ensures that those updates will be posted again in the future, so they don’t go to waste if they don’t find an audience the first time around!

social media engagement

MeetEdgar's Platform-Specific Guides

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Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.