Social Media Automation

A Skeptic's Guide

CHAPTER

But how do I know when to post, and what to post?

Finding out the best times to post is easier than you may think. It isn’t a guessing game – it’s just a matter of knowing what data to look at and where to find it.

facebook insights, twitter analyticsWith free tools like Facebook Insights, Twitter Analytics, and Tweriod, you can easily find the answers to questions like:

  • At what times are most of your followers online?
  • What types of content gets the most shares, likes, and comments?
  • When do you get the best clickthrough rates?
  • When do you get the most mentions on social media?

Using that data, you can determine not only the best times for posting on social media, but also what types of content you should be posting at those times. This means you can ensure that the right updates post at the right times, every day, automatically. Talk about peace of mind!

As far as what to post, we’ve got a handy-dandy eBook for that.

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.