Social Media Automation

A Skeptic's Guide

CHAPTER

What happens to an update after my social media automation tool publishes it?

That depends on the tool you use! Edgar’s built-in library saves your updates, and uses them to automatically populate a queue:

MeetEdgar library

Edgar’s queue lets you set posts to be automatically re-posted as often as you like – for example, twice a week for a year. This gives your evergreen content the most bang for your buck by getting it in front of more eyes at different times and on different days.

Other tools don’t, which means that after an update is posted, it’s gone – you’ll have to either start over from scratch or save them manually in an external spreadsheet, so that you can copy/paste more updates into your tool on a regular basis. (Again, Twitter is the exception to this rule – more about how to streamline your tweeting using Edgar right here.)

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.