Social Media Automation

A Skeptic's Guide

CHAPTER

Can social media automation actually improve the results of my social media marketing?

Actually, it can. For one thing, social media automation ensures total consistency.

By removing the potential for human error from your posting habits, it gets every update posted at just the right time, no matter where you are or what you’re doing.

Perhaps even more importantly, though, it gives you the means for precision scheduling.

Automated tools post your updates at times you determine, meaning you can choose the times at which you typically get the best results. It’s like having the ability to speak to your audience only at the times when you know they’ll be listening.

Some tools are uniquely suited for finding as big an audience as possible – Edgar, for example, automatically reposts your old updates, so they can be seen by more and more people in your audience and improve your reach.

For Facebook and LinkedIn, resharing content is the most effective way to increase conversions without spending money on paid ads, buying followers, or paying to promote your content. (You can learn more about Edgar and Twitter right here.)

But whatever automation tool you use on whatever platform, if you don’t end up with a sensation that a huge weight has been lifted off your chest – and feel excited and empowered instead – it’s time to start looking for a better solution.

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.