Social Media Automation
A Skeptic's Guide
Can I control what kinds of updates get posted at what times?
It depends on the tool. Edgar, for example, allows you to create posting schedules for your social networks based on the types of updates you like to post.
This means you get to choose when you post questions, promos, links, and more – so each one gets automatically published at the time when it’s most likely to succeed.
Other tools don’t give you this option, which means if you want a certain kind of update to post at a specific time, you have to schedule it manually – otherwise, you can’t predict what type of update will be published at a certain time, or whether that update is a good fit for that timeslot.
Table of Contents
- Introduction to social media automation
- What does “social media automation” mean, exactly?
- Why shouldn’t I just keep updating my social media in real time?
- Can social media automation improve my marketing efforts?
- How do I know when and what to post on social media?
- How does social media automation save time?
- Can I pick what kind of updates get posted at what times?
- Will people know that my social media is automated?
- Automated social media posting vs. live posting
- Should I post the same social update more than once?
- What happens to an update after an automation tool posts it?
- Should I post the same updates on every social network?
MeetEdgar's Platform-Specific Guides
Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!
Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.
The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.
Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.