Social Media Automation

A Skeptic's Guide

CHAPTER

Can I control what kinds of updates get posted at what times?

It depends on the tool. Edgar, for example, allows you to create posting schedules for your social networks based on the types of updates you like to post.


Edgar post schedule

This means you get to choose when you post questions, promos, links, and more – so each one gets automatically published at the time when it’s most likely to succeed.

Other tools don’t give you this option, which means if you want a certain kind of update to post at a specific time, you have to schedule it manually – otherwise, you can’t predict what type of update will be published at a certain time, or whether that update is a good fit for that timeslot.

MeetEdgar's Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

Additional Resources

Social Media Scheduling & Automation
Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

The Edgar Guide to Blogging
Edgar’s social media experts weigh in on everything blogging, from why you need a blog – even if you don’t want one – to how to remain authentic when blogging for business.

Five Big Brands’ Strategies for Recycling Social Media Updates
More and more big brands are sharing their social media updates more than once – a look at how BuzzFeed, The New York Times, and others are doing it.