Strategies for Small Businesses
What are some LinkedIn marketing strategies that can give me an edge?
There are plenty of LinkedIn features to use that can optimize your presence on the platform. Here are just a few ways that are often overlooked by marketers, but together can create some serious next-level LinkedIn clout.
Add a Showcase Page. Got a project you’ve been working on that you’re ready to share? Do you have a “side brand” you want to highlight to your customers and your network? Show it off on a Showcase Page to share it far and wide and/or promote to a targeted segment of your audience.
Try out Sponsored Content. Raising awareness and building relationships can all start with Sponsored Content – and can fit with most any budget. Sponsored Content at LinkedIn can give the content you’re most proud of a major boost, by getting it into the News Feed of a more targeted audience, instantly.
Become a LinkedIn Learning instructor. LinkedIn acquired Lynda.com in 2015 to create an indispensable “learning library” that leverages LinkedIn’s ridiculously awesome network of influencers and thought leaders – including Oprah, Bill Gates… and you! Click here to see how you can apply.
Table of Contents
- Introduction to LinkedIn marketing
- Why LinkedIn is actually important for small businesses
- How can a LinkedIn profile help promote my business?
- Why are LinkedIn Groups more valuable for small businesses?
- How can I get the most out of my LinkedIn Company Page?
- Why SlideShare might be the best LinkedIn feature, ever
- What LinkedIn marketing strategies can give me an edge?
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