LinkedIn Marketing

Strategies for Small Businesses

CHAPTER

Why LinkedIn is actually important for small businesses

LinkedIn for small businesses

We get it: LinkedIn is probably the least “sexy” mainstream social network out there. But that doesn’t make it any less valuable – in fact, when you’re running a business, a lack of “sexiness” can make a social network MORE valuable.

Here’s what we mean:

LinkedIn is designed specifically for professional networking and job hunting, which is why its potential to promote a business is often overlooked. But that’s actually a good thing, because there are SO MANY potential strategies to reach a relatively untapped large and engaged user base – starting with creating a Company Page.

Why a Company Page is amazing for your business

Whether you’re a business with hundreds of employees or an independent proprietor, the benefits of having a Company Page are many:

  • Prove you’re legit: A LinkedIn Company Page adds an additional layer of legitimacy for your business – as much as having dedicated office space and a professionally designed website. Tell your story, showcase your success, build your brand, help potential employees and customers find you, nurture a stellar reputation, and flaunt your company culture in front of a massive community.
  • Feed SEO: Unlike personal LinkedIn profiles, your Company Page is publicly visible, giving you a tremendous opportunity to nourish your SEO with fresh, valuable, keyword-rich content. And yes, this means distributing all that quality content you create on LinkedIn. (Don’t worry – Edgar can help with that!)
  • Build a hub for your company ambassadors: Whether it’s your employees building up your good name, or other fans praising and tagging you in their status updates, all those good vibes tie back to your company. Give future fans, advocates, and leads a place to find you on the network. Add your website to your Company Page, so the most qualified peeps can find out more.
  • Get LinkedIn to promote your content, too: LinkedIn’s built-in publishing platform allows you to share content directly on LinkedIn – with advanced tagging and distribution features that help get your articles seen by your fans. LinkedIn prioritizes content first published on their platform, too. Once you get started on the LinkedIn content train, your updates may find their way into the regular newsletters LinkedIn sends to its members!

As you can see, the benefits are MANY – not least of which is taking advantage of the boost in social influence that LinkedIn can provide to your business. And if you need some help getting started, check out our blog post: “Anatomy of an Amazing LinkedIn Company Page

MeetEdgar’s Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

The Facebook Marketing Guide

Brush up on Facebook marketing fundamentals and learn about the latest developments, tactics, and small business strategies with our Facebook marketing guide.

The LinkedIn Marketing Guide

LinkedIn isn’t just for job searching anymore! Learn how to optimize its unique content channels to make business connections and drive traffic to your site.

The Twitter Marketing Guide

94% of people plan to buy from small businesses they follow on Twitter. Is yours ready to take advantage of this golden opportunity?

The Social Media Optimization Guide

SEO, SEM, SMO – what do they all mean, and what’s most important? Our guide has everything you need to know to start putting your social media to work for you.

Additional Resources


  • Social Media Scheduling & Automation
    Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

Ready to see how easy social media can be?