LinkedIn Marketing

Strategies for Small Businesses

CHAPTER

Introduction

Can you believe that LinkedIn is one of the oldest social networks? Founded way back in 2002, LinkedIn had just 4,500 members when it launched – that’s pre-YouTube, pre-Facebook, and pre-Twitter.

Today, LinkedIn has more than half a billion users – gaining two new members every second of every day. While LinkedIn may not seem as hip as Snapchat, nor as massive as Facebook, its lineup of robust networking features makes it more than just a tool for job seekers and recruiters. It’s not a top-5 social network for nothing.

If you boil it down, LinkedIn is the digital version of a HUGE, souped-up mixer with 500 million party-going professionals. In fact, LinkedIn may actually be the most perfect platform for building and nurturing professional relationships – including with potential leads and your customers!  

Learning to use LinkedIn effectively for your business and your personal brand can open new doors that you might never have known about otherwise.

But many businesses aren’t taking full advantage of its most sophisticated networking capabilities – and curated marketing opportunities. LinkedIn offers native publishing and promotion, a web-based educational platform, a slide-hosting platform with over 70 million users, and a heck of a lot more.

It turns out that there’s more to life than Facebook! Use this guide to get to know LinkedIn a little better, create an amazing Company Page, and see how far LinkedIn can take you and your business!

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Additional Resources

Is Linkdin Premium Worth The Money?
Trying to decide if you should shell out the cash for LinkdIn Premium? Read some user experiences and decide for yourself.

How to Get Found on LinkedIn: Optimizing your Headline
Optimizing your LinkedIn headline can help get you found by future employers, connections, friends and more.

LinkedIn Leads: 6 Tips to Implement Now
Use LinkedIn to grow your small business – here are 6 tips you can put in place right away.

Mistakes in Your LinkedIn Profile? Not a Good Social Media Strategy
If you aren’t careful, your LinkedIn profile can quickly change from a major selling point to professional liability. Any of these five mistakes can and will kill your credibility.