LinkedIn Marketing

Strategies for Small Businesses

CHAPTER

Introduction

Can you believe that LinkedIn is one of the oldest social networks? Founded way back in 2002, LinkedIn had just 4,500 members when it launched – that’s pre-YouTube, pre-Facebook, and pre-Twitter.

Today, LinkedIn has more than half a billion users – gaining two new members every second of every day. While LinkedIn may not seem as hip as Snapchat, nor as massive as Facebook, its lineup of robust networking features makes it more than just a tool for job seekers and recruiters. It’s not a top-5 social network for nothing.

If you boil it down, LinkedIn is the digital version of a HUGE, souped-up mixer with 500 million party-going professionals. In fact, LinkedIn may actually be the most perfect platform for building and nurturing professional relationships – including with potential leads and your customers!  

Learning to use LinkedIn effectively for your business and your personal brand can open new doors that you might never have known about otherwise.

But many businesses aren’t taking full advantage of its most sophisticated networking capabilities – and curated marketing opportunities. LinkedIn offers native publishing and promotion, a web-based educational platform, a slide-hosting platform with over 70 million users, and a heck of a lot more.

It turns out that there’s more to life than Facebook! Use this guide to get to know LinkedIn a little better, create an amazing Company Page, and see how far LinkedIn can take you and your business!

LinkedIn on computers

MeetEdgar’s Platform-Specific Guides

Looking for more help with social media? MeetEdgar has the expert answers to your questions about Facebook, LinkedIn, Twitter, and more!

The Facebook Marketing Guide

Brush up on Facebook marketing fundamentals and learn about the latest developments, tactics, and small business strategies with our Facebook marketing guide.

The LinkedIn Marketing Guide

LinkedIn isn’t just for job searching anymore! Learn how to optimize its unique content channels to make business connections and drive traffic to your site.

The Twitter Marketing Guide

94% of people plan to buy from small businesses they follow on Twitter. Is yours ready to take advantage of this golden opportunity?

The Social Media Optimization Guide

SEO, SEM, SMO – what do they all mean, and what’s most important? Our guide has everything you need to know to start putting your social media to work for you.

Additional Resources


  • Social Media Scheduling & Automation
    Part one of MeetEdgar’s series on social media automation best practices. This series explores why automation matters, what tools to use, and what you can expect.

Ready to see how easy social media can be?