A lead may know you and “like” you on Facebook.
But do they like you enough to remain an engaged member of your audience?
Answering this question is a BIG deal… because Facebook is now prioritizing “real people” over businesses.
That means your sister’s post about her trip to the spa is way more important to Facebook’s algorithm than your post about a beautiful new home for sale.
In addition to getting a consistent posting schedule automated, there are some tried and true ways to get your property listings seen:
Make authentic conversations with leads a top priority. The more you engage with people, the more those people will interact with your posts, and the greater chance your listings show up in their News Feeds!
Give live showings and video tours using Facebook Live. 73% of homeowners say they’re more likely to list with an agent that offers to do video. With Facebook Live, all you need is your cell phone and a winning smile. (Here’s a quick tutorial, too!)
Follow the 80/20 rule with your posts. Aim for 80% customer/community-centric content and 20% content about actual home listings.
You’re already a rockstar at showcasing your listings, so here are some ideas to up your feel-good content:
- Offer free real estate advice. This is a great trust-builder and has loads of viral networking potential.
- Celebrate wins and closings. Celebrating when clients buy their first home, for example, is an easy and feel-good way to showcase your expertise — without just talking up a listing.
- Start conversations! With your listings automatically posting, this is an easy way to find out what people looking for, what they prioritize, and how you can tailor your listings to get their attention (and you’ll have time to do it!).
Hyper-target your marketing with Audience Insights. Audience Insights lets you explore your leads’ demographics in INCREDIBLE detail — from age to employer to how they spend their money — all from their Facebook profiles. (And it’s FREE to use.)
Audience Insights can also give you a treasure trove of lead and client data, as well as deep insights into competitor client bases that other agents and brokers are probably not taking advantage of!
What to do with all this data? Use it to target your posts and Facebook ads, create customer personas, or simply learn what your clients and leads care about. You can drill into age, location, income, hobbies, and more! (Here’s how to do it.)
Measurement matters. You don’t have to be tech-savvy to discover who is actually clicking on your listings. (And make your listings more clickable!)
- Facebook Analytics is another free tool that lets you track and tweak your marketing efforts. This way, you can see how successful an ad is, or do things like see how many times a certain post gets clicked on, or how often a lead makes it from Facebook to your website to request a showing.
Once you’ve got your plan in place, the last step is automating this process so you’ll never have to waste time on boring social media babysitting…