Social media reach is plummeting. Edgar is the only tool designed to help.
- Posts made by Facebook pages reach only about 6% of their followers. (Time, data from February 2014)
- Only 46% of Twitter users visit the site daily - and only 29% visit multiple times per day. (Pew)
- The half-life for a tweet is only about 24 minutes. For a Facebook post, 90 minutes. (Wisemetrics)
Edgar is the first and only tool made specifically to address this issue.
Edgar is a social media scheduling tool that automatically builds a library of every update a user uploads, so they can share them again and again over time. The app pulls updates from that library to automatically fill the user's queue. That way, they never run out of things to post, and their updates get the chance to be seen by new people in their audience. This breaks the constant cycle of manually refilling an empty update queue, and gives every update multiple chances to find an audience.
How Edgar Works
Unlike tools that publish an update once and discard it, forcing users to constantly refill their queues with completely new updates, Edgar saves every update you publish in a limitless, online library. All of your updates are sorted into categories you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it. No manual scheduling, no busywork, and no hassle.
Because Edgar saves every update you write, he’s able to publish each one more than once, ensuring that they reach as wide an audience as possible. A single social media update reaches only a small segment of your audience - by publishing it more than once, Edgar exposes it to more and more people, giving your work the exposure it deserves.
Edgar publishes what you want, when you want it, automatically.
Because users categorize their social updates as they upload them, they’re able to design a publishing schedule based on their analytics - something never before possible. You control what types of updates get posted at which times, so you can do things like:
- Ask questions at the times when you get the most responses
- Post links at the times when you get the most clickthroughs
- Promote offers and contests at the times when you get the most shares
Edgar automatically populates a category-based schedule using updates pulled from your library, so your queue is always filled with the content you want to share at the times you want to share it.
Never let an update go to waste again.
Finding your audience on social media is harder than ever. Between Facebook algorithms that limit your reach and the relentlessly fast pace of Twitter, a social media update doesn’t have much time or opportunity to be seen.
With Edgar, you never have to feel like you’ve wasted your time on an update that didn’t hit its mark. Because he saves them in an online library, he’s able to automatically re-post updates later on, giving them additional opportunities to be seen by brand new segments of your audience.
Social media is finally personal again.
Too many marketers, whether they’re solo entrepreneurs or major agencies, stretch themselves too thin on social media. The constant grind of writing and scheduling new updates day after day takes time away from what really matters: genuine, personal, real-time connections with an audience.
With Edgar, users finally have the freedom to use their time on social media the way it was meant to used. Edgar puts a stop to the never-ending hassle of constant content creation, so users have more time available for forging real-time connections.
- Edgar is currently adding almost 21 new users every day, with more than 6000 new memberships created since opening invitation-only signups in late June 2014
- Edgar is connected to 111 new social media accounts every day
- Users are currently adding almost 2700 pieces of new content every day, and have already stored over 506,000 pieces of content in Edgar’s libraries
- Edgar has sent nearly 2,000,000 social media updates
- The average Edgar user has connected four social media accounts and stored 198 pieces of content in their library
Edgar Walkthrough Video
What Our Users Are Saying
"LOVING Edgar. Very addictive for an overachiever like me." - Jennifer Gresham, via email
"I seriously can't get over how amazing Edgar is! Raving reviews from Chicago!!!" - Ariel Frey, via email
About Our Founder
Laura Roeder is a social media marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. In addition to creating Edgar, she has developed social media marketing web courses like Creating Fame and Social Brilliant.
Laura Roeder on Edgar
"Edgar is not just a social media scheduling tool, but a full social media content management system."
"Most tools send your update out once, never to be seen again, but stats show us that maybe a maximum of 10% of your followers have seen that update. A small company can't afford to write so much unique content that will be seen by so few people."
"Edgar stores a library of all of your social media updates so that you can stop dealing with unwieldy spreadsheets. It just makes sense for your social media updates to live in your social media tool."
"Our most successful users are small businesses (and the agencies who manage them) who are actively looking to cut down the time they spend on social media grunt work. They want to spend more time crafting quality updates and engaging with their community, and less time on the tedious work of scheduling."
"Edgar organizes your updates into categories, which ensures you have a nice mix of content on your social accounts."
"You wouldn't spend the time, money and energy to create an advertisement and then only run it once. Why would you do the same thing with a social media update? When you pay for a promoted tweet or Facebook update, you show it many times to the same user."
"Simplicity is one of Edgar's greatest strengths. All you have to do is write high-quality, engaging social media updates and Edgar takes care of the rest."
For interview inquiries, please contact us here.
Relevant Social Media Marketing Statistics and Information
Industry thought leaders on repeating social media updates:
- The New York Times - How Many Times Can You Tweet the Same Tweet?
- Alltop - The Art of the Repeat Tweet
- Gary Vaynerchuk - Tweeting Multiple Times a Day (Video)
- Social Media Today - Twenty Ways to Repeat Tweets (Without Being Annoying)
- Guy Kawasaki - How to Drive Traffic with Repeat Tweets
- C-Net - Guy Kawasaki’s Social-Media Advice: Repeat Your Tweet
Why social marketers should be posting outside normal working hours:
- Dan Zarrella - How to Get More Clicks on Twitter
- KISSmetrics - The Science of Social Timing (Part 1)
- Buffer - A Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time
- Convince & Convert - B2C Facebook Results Are 30% Above Average on Sundays
- Clickz - Facebook Posts See More Engagement After Hours, Weekends [Study]
- Search Engine Watch - Retweets Most Likely to Happen After Hours [Study]
- Search Engine Watch - Blog Posts Published on Weekends Get More Social Shares [Study]
The half-life of a social media update:
- Bitly - You Just Shared a Link. How Long Will People Pay Attention?
- Wisemetrics - Your Tweet Half-life Is 1 Billion Times Shorter Than Carbon-14’s
- Moz - When Is My Tweet’s Prime of Life?
- Post Planner - Shocking New Data About the Lifespan of Your Facebook Posts
The relation between update frequency and overall engagement:
- Buffer - 5 Proven Facts Why You Should Tweet More Often
- Track Social - Optimizing Twitter Engagement - How Frequently to Tweet
The overall decrease of online engagement: