Edgar and Sprout Social: A Comparison

Edgar is the newest social media automation app in town - so naturally you may be curious about how he stacks up to other sharing tools out there.


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How is Edgar different from Sprout Social?

Like Sprout Social, Edgar allows you to schedule posts to be shared on social media (with support currently for Twitter; Facebook profiles and pages; and LinkedIn profiles and company pages). Edgar, however, has several major differences from Sprout.

Simplicity

Edgar is all about simplicity - simplicity of design, and simplicity of use. The user interface is clean and intuitive, making for a smooth and easy user experience, no matter your level of expertise.

Edgar stores your updates online in a category-based library
Edgar Queue

It’s easy to log in and immediately see what updates are set to be shared in the upcoming days. With Edgar, you can effortlessly manage which updates you’d like to share and re-share with as much (or as little!) customization as you need.

Edgar also has a comprehensive set of Help Docs and a super-friendly support team readily available if you run into any questions.

Easy storage in an online content library

With Sprout, you can manually schedule your updates or you can put them in your Sprout Queue to be shared in the future based on sharing schedules you set up in advance. Once the updates have been posted on your social accounts, they’re gone from your publishing schedule. If you want to share them again, you have to either re-write them and go through the scheduling process all over again, or manually select to share them again via your in-app Reports tab.

Edgar, on the other hand, automatically stores all of your updates online in a category-based library. Even after they’ve been posted on social media, your updates remain safe in Edgar’s library, where they can be used again and again.

Edgar Schedule
Create a posting schedule for each network based on which types of updates you want to post at what times.
Category-based sharing

Within your content library, Edgar allows you to create as many update categories as you’d like in order to organize your library of posts. You set up your sharing schedule for each social account based on these categories, allowing you to customize your schedule based on when you’d like to share certain types of content.

Edgar allows you to now only decide when and where you share content, but also what KIND of content you share.

Auto-filled queue

With Sprout Social, you can schedule content manually or fill up your Sprout Queue with updates you want Sprout to share later on your behalf. In both cases, though, you have to upload new content in order to schedule it, or manually select posts in your Reports tab to be shared again. If you don’t log in for a while or forget to upload new content, your sharing queue runs dry and Sprout eventually stops sharing posts for you.

With Edgar, this is not a concern - if/when you run out of new updates in any of your scheduled categories, Edgar will automatically refill your queue with updates saved in your content library. This gives those updates the opportunity to be seen by a new segment of your audience while also ensuring that your queue never runs dry and your social accounts never go quiet.

Edgar Queue
Why would you want to share posts more than once, you ask?

It’s been estimated that the lifecycle of a social media update is short. VERY short in some cases - the half-life of a post is only about 24 minutes on Twitter and 90 minutes on Facebook, which doesn’t give your updates much time to find an audience. Republishing your best evergreen content means that it can reach as many fans as possible. It also means that you don’t have to spend time continually writing and uploading new updates in a social media app.


Should I use Sprout Social or Edgar?

So now that you know how Edgar is different from Sprout, which tool is right for you? Should you use Sprout Social or Edgar to manage your social media?

Sprout Social might be right for you if...
Sprout SOcial
  • You have a large, complex social media team and need to be able to delegate different tasks to different users
  • You usually share only 1 type of post and don't need or want to be able to control your mix by category
  • You want to be able to interact with your social feeds right in the app
  • You have time to upload new content and manually refill your queue frequently
Edgar might be right for you if...
edgar
  • You want a better way to organize your sharable content
  • You want to get out of the never-ending cycle of writing new updates every day
  • You want to be able to easily use your best evergreen content more than once
  • You want a social media tool that is simple and easy to use

Your Workflow on Edgar vs Your Workflow on Sprout Social

Edgar
  • You write a social media update and upload it to Edgar, categorizing it for your library.
  • Edgar posts it according to your category-based schedule.
  • The update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a lovely new audience while you carry on worry-free.
Sprout SOcial
  • You write a social media update and copy it into Sprout Social.
  • Your update is posted on social media, then disappears from your sharing schedule unless you go back into Sprout and manually select that update to be shared again.
  • You repeat the cycle over and over, forever and always.

To see this Sprout Social vs. Edgar comparison in a simpler form, check out this chart we whipped up for you:

FEATURES

Edgar Buffer HootSuite Sprout Social

Schedule posts on multiple social networks in advance

Attach photos to your Facebook and Twitter posts

Ability to create a custom, automatic posting schedule

Automatically saves posts to a library of social updates where they're saved for future reuse

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

Ability to sort updates into categories

Ability to create a customized, automatic posting schedule based on category

Chrome browser extension for easy scheduling while browsing the web

Edgar
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Ability to create a custom, automatic posting schedule
  • Automatically saves posts to a library of social updates where they're saved for future reuse
  • An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again
  • Ability to sort updates into categories
  • Ability to create a customized, automatic posting schedule based on category
  • Chrome browser extension for easy scheduling while browsing the web
Buffer
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Ability to create a custom, automatic posting schedule
  • Chrome browser extension for easy scheduling while browsing the web
HootSuite
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Chrome browser extension for easy scheduling while browsing the web
Sprout Social
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Ability to create a custom, automatic posting schedule
  • Chrome browser extension for easy scheduling while browsing the web


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Edgar Social

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