Edgar and Hootsuite: A Comparison

Edgar is the newest social media automation app in town - so naturally you may be curious about how he stacks up to other sharing tools out there.


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Edgar vs. Hootsuite

How is Edgar different from Hootsuite?

Like Hootsuite, Edgar allows you to schedule posts to be shared on social media (with support currently for Twitter; Facebook profiles and pages; and LinkedIn profiles and company pages). Edgar, however, has several major differences from Hootsuite.

Category-based content library

When Hootsuite posts one of your updates to social media, it is deleted from your list of uploaded posts - eventually, your queue will run dry and Hootsuite will stop posting to your accounts until you manually add more content. Edgar, on the other hand, stores all of your updates online in a category-based library, where they remain even after they’ve been posted once.

Edgar allows you to create as many update categories as you’d like in order to organize your library of posts, allowing you to customize your schedule based on when you’d like to share different types of content.

Edgar stores your updates online in a category-based library
Edgar Categories
Higher limits

Edgar doesn’t limit the number of updates you can save in your online library - you can upload and store as many as you want! Both Hootsuite’s Free and Pro plans limit how many messages you can have in your queue at any given time, and you’ll pay more the more content you add above the limit (the Pro plan, for example, only comes with the option to save 100 updates).


Scheduling flexibility

Both Hootsuite and Edgar allow you to upload new content and manually schedule it to go out to one or multiple social accounts at a specific time. In Hootsuite, you also have the option of using the Auto Scheduler, which gives the app control of your posting schedule, so it decides for you when it will post your content.

But what if you want certain updates to go out on certain networks at different times than what Hootsuite’s Auto Scheduler decides for you? Here’s where Edgar is different.

While Edgar also allows you to upload your updates into a queue, you have complete control over your schedule on each social network you connect. You simply tell Edgar what type of content to post at which times, and then he’ll send out what you want, when and where you want it.

Edgar Schedule
Create a posting schedule for each network based on which types of updates you want to post at what times.
Auto-filled queue

In Hootsuite, you can use the Scheduler to view your scheduled messages, and even choose to view and manually repost selected archived updates (up to 100 on Hootsuite’s Pro plan). With Edgar, this all happens automatically - if/when you run out of new updates in any of your scheduled categories, Edgar will automatically refill your queue using previously-published updates saved in your online library. This gives those updates the opportunity to be seen by a new segment of your audience while also ensuring that your queue never runs dry and your social accounts never go quiet. And the best part is that you don’t have to remember to do it manually.


Why would you want to reuse posts, you ask?

It’s been estimated that the lifecycle of a social media update is short. VERY short in some cases - the half-life of a post is only about 24 minutes on Twitter and 90 minutes on Facebook, which doesn’t give your updates much time to find an audience. Repeating your best content means that it can reach as many fans as possible, while also ensuring that your evergreen content can be shared more than once without requiring you to continually write and upload new updates.

Edgar Queue Page
Share all kinds of content. Share images on Twitter

Social media has become increasingly more visual - meaning that even on Twitter you want to use images as much as possible. Images now stand out in a user’s Twitter stream thanks to changes made in 2013, and Twitter itself reports that image posts on average get up to 35% more retweets.

When uploading images to Twitter via Hootsuite, only a link shows up in your stream. With Edgar, however, you can upload native images to Twitter, meaning they show up in your followers’ streams just like Twitter intended.


Simplicity
Edgar Add New Content Page

Edgar is all about simplicity - simplicity of design, and simplicity of use. The user interface is clean and simple, making for a smooth and easy user experience, no matter your level of expertise.

This simplicity extends to Edgar’s pricing, too. Whereas Hootsuite’s pricing plans are a bit complex (you’ll pay different prices depending on what features you’re using, how many updates you’re uploading, etc.), Edgar’s were created to be simple. You get ALL of Edgar’s features for one price; there are no add-ons or hidden fees involved.


Should I use Hootsuite or Edgar?

So now that you know how Edgar is different from Hootsuite, which tool is right for you? Should you use Hootsuite or Edgar to manage your social media?

Hootsuite might be right for you if…
Hootsuite
  • You tend to share only one type of post and don’t always need complete control over your posting schedule
  • You want to be able to interact with your social feeds right in the app
  • You have time to upload new content/refill your queue frequently
  • You have a large, complex social media team and need to be able to assign  different tasks to different users
Edgar might be right for you if...
edgar
  • You want complete control all the time over when you share specific types of posts
  • You want to get out of the never-ending cycle of writing new updates every day
  • You want to be able to easily repeat your best evergreen content
  • You want a social media tool that is simple and easy to use

Your Workflow on Edgar vs Your Workflow on Hootsuite

Edgar
  • You write a social media update and upload it to Edgar, categorizing it for your library.
  • Edgar posts it according to your category-based schedule.
  • The update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a lovely new audience while you carry on worry-free.
hootsuite
  • You write a social media update and copy it into Hootsuite.
  • Your update is posted once, then disappears, never to be seen again. If you use their AutoSchedule feature, you won't get to choose exactly when your post will be sent.
  • You repeat the cycle every day, forever and always.

To see this Hootsuite vs. Edgar comparison in a simpler form, check out this chart we whipped up for you:

FEATURES

Edgar Buffer HootSuite

Schedule posts on multiple social networks in advance

Attach photos to your Facebook and Twitter posts

Ability to create a custom, automatic posting schedule

Automatically saves posts to a library of social updates where they're saved for future reuse

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

Ability to sort updates into categories

Ability to create a customized, automatic posting schedule based on category

Chrome browser extension for easy scheduling while browsing the web

Edgar
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Ability to create a custom, automatic posting schedule
  • Automatically saves posts to a library of social updates where they're saved for future reuse
  • An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again
  • Ability to sort updates into categories
  • Ability to create a customized, automatic posting schedule based on category
  • Chrome browser extension for easy scheduling while browsing the web
Buffer
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Ability to create a custom, automatic posting schedule
  • Chrome browser extension for easy scheduling while browsing the web
HootSuite
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Chrome browser extension for easy scheduling while browsing the web


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Edgar Social

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