Like Buffer, Edgar automatically shares posts for you on social media (with support currently for Twitter; Facebook profiles and pages; and LinkedIn profiles and company pages). Edgar, however, has several major differences.
When Buffer posts one of your updates to social media, it is deleted from the app - eventually, your queue will run dry and Buffer will stop posting to your accounts. Edgar stores your updates online in a category-based library, where they remain even after they’ve been posted. Your queue never runs dry and you’re able to share your posts again and again.
Why would you want to reuse posts, you ask?
It’s been estimated that the lifecycle of a social media update is short. VERY short in some cases - the half-life of a post is only about 24 minutes on Twitter and 90 minutes on Facebook, which doesn’t give your updates much time to find an audience. Repeating your best content means that it can reach as many fans as possible, while also ensuring that your evergreen content can be shared more than once without requiring you to continually write and upload new updates.
When you upload an update to Edgar, you save it in your library according to what type of update it is - you can create as many of these categories as you like. You can then create a posting schedule for each network based on which types of updates you want to post at what times. Buffer auto-populates your queue in the order in which you add content, without factoring in the types of content you’re sharing. Edgar, on the other hand, gives you the control you need to automatically post the right types of updates at the right times.
Edgar automatically populates a queue based on the updates you’ve added to your content library. If/when you run out of new updates in any category, he’ll populate your queue with previously-published updates from your library. This gives your updates the opportunity to be seen by a different segment of your audience while ensuring that your queue never runs dry.
With Buffer, you have to manually go in and select items to repost. With Edgar, this happens automatically.
So now that you know how Edgar is different from Buffer, which tool is right for you? Should you use Buffer or Edgar to manage your social media?
Schedule posts on multiple social networks in advance
Attach photos to your Facebook and Twitter posts
Ability to create a custom, automatic posting schedule
Automatically saves posts to a library of social updates where they're saved for future reuse
An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again
Ability to sort updates into categories
Ability to create a customized, automatic posting schedule based on category
Chrome browser extension for easy scheduling while browsing the web
Any lingering questions? Click here to drop Edgar a line!