Edgar and Buffer: A Comparison

Edgar is the newest social media automation app in town - so naturally you may have some questions about how he stacks up to other sharing tools out there.


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How is Edgar different from Buffer?

Like Buffer, Edgar automatically shares posts for you on social media (with support currently for Twitter; Facebook profiles and pages; and LinkedIn profiles and company pages). Edgar, however, has several major differences.

Content Library

When Buffer posts one of your updates to social media, it is deleted from the app - eventually, your queue will run dry and Buffer will stop posting to your accounts. Edgar stores your updates online in a category-based library, where they remain even after they’ve been posted. Your queue never runs dry and you’re able to share your posts again and again.

Edgar stores your updates online in a category-based library
Edgar Queue

Why would you want to reuse posts, you ask?

It’s been estimated that the lifecycle of a social media update is short. VERY short in some cases - the half-life of a post is only about 24 minutes on Twitter and 90 minutes on Facebook, which doesn’t give your updates much time to find an audience. Repeating your best content means that it can reach as many fans as possible, while also ensuring that your evergreen content can be shared more than once without requiring you to continually write and upload new updates.

Categories and unique schedules

When you upload an update to Edgar, you save it in your library according to what type of update it is - you can create as many of these categories as you like. You can then create a posting schedule for each network based on which types of updates you want to post at what times. Buffer auto-populates your queue in the order in which you add content, without factoring in the types of content you’re sharing. Edgar, on the other hand, gives you the control you need to automatically post the right types of updates at the right times.

Edgar Schedule
Create a posting schedule for each network based on which types of updates you want to post at what times.
Auto-filled queue

Edgar automatically populates a queue based on the updates you’ve added to your content library. If/when you run out of new updates in any category, he’ll populate your queue with previously-published updates from your library. This gives your updates the opportunity to be seen by a different segment of your audience while ensuring that your queue never runs dry.

With Buffer, you have to manually go in and select items to repost. With Edgar, this happens automatically.


Should I use Buffer or Edgar?

So now that you know how Edgar is different from Buffer, which tool is right for you? Should you use Buffer or Edgar to manage your social media?

Buffer might be right for you if...
Buffer
  • You’re usually just sharing one type of post
  • You have time to frequently update your queue with new content
  • You don’t share evergreen content that you want to repeat
Edgar might be right for you if...
edgar
  • You want complete control over when you share specific types of posts
  • You want to get out of the never-ending cycle of writing new updates every day
  • You want to be able to easily repeat your best evergreen content

Your Workflow on Edgar vs Your Workflow on Buffer

Edgar
  • You write a social media update and upload it to Edgar, categorizing it for your library.
  • Edgar posts it according to your category-based schedule.
  • The update gets stored in your library. When every other update in that category has been posted, Edgar will post this one again, so it can be seen by a lovely new audience while you carry on worry-free.
Buffer
  • You write a social media update and copy it into Buffer.
  • Your update is posted once, then disappears, never to be seen again. If you add many of the same type of update at once, they'll all come out lumped together.
  • You repeat the cycle every day, forever and always.

To see this Buffer vs. Edgar comparison in a simpler form, check out this chart we whipped up for you:

FEATURES

Edgar Buffer HootSuite

Schedule posts on multiple social networks in advance

Attach photos to your Facebook and Twitter posts

Ability to create a custom, automatic posting schedule

Automatically saves posts to a library of social updates where they're saved for future reuse

An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again

Ability to sort updates into categories

Ability to create a customized, automatic posting schedule based on category

Chrome browser extension for easy scheduling while browsing the web

Edgar
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Ability to create a custom, automatic posting schedule
  • Automatically saves posts to a library of social updates where they're saved for future reuse
  • An auto-refilling queue based on your saved content, so you never miss a scheduled timeslot again
  • Ability to sort updates into categories
  • Ability to create a customized, automatic posting schedule based on category
  • Chrome browser extension for easy scheduling while browsing the web
Buffer
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Ability to create a custom, automatic posting schedule
  • Chrome browser extension for easy scheduling while browsing the web
HootSuite
  • Schedule posts on multiple social networks in advance
  • Attach photos to your Facebook and Twitter posts
  • Chrome browser extension for easy scheduling while browsing the web


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