These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them?

After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you!


Diligently responding to your Twitter notifications is more important than you think, though – in fact, you can quantify just how important it is.

A recent Twitter study shows that the way you interact with others can actually make a significant, direct, and measurable influence on your bottom line. If you don’t take your notifications seriously now, it can actually impact how successful your business becomes in the future!

So, just how much of a difference can it make when you reply to people on Twitter? Let’s take a quick look at some mind-boggling stats.

How Much Is A Twitter Response Actually Worth? - Meet Edgar

How responding on social literally helps you make more money

In their study of thousands of users, Twitter found that when a business responds to someone who tweeted at them, that person will be willing to spend more money on the same product in the future. In fact, they’ll be willing to spend as much as 20% more based on that interaction. (And the faster you respond, the higher that percentage climbs.)

Not only that, but the users you respond to on social are significantly more likely to share the love with their friends and followers. They’re 44% more likely to share their experience both online and off, and they’re 30% more likely to recommend your brand to others.


Basically, respond to the people who reach out to you on Twitter, and you can:

  1. Make more money on repeat business
  2. Encourage people to share their experience with others
  3. Get more word-of-mouth recommendations

That means every single person who interacts with you on Twitter represents a serious amount of potential – and a missed notification can be a huge missed opportunity.

What can you do, then, to make sure you’re as available as possible on Twitter?

Minimizing your missed connections

Naturally, you don’t want anyone trying to reach you online to slip through the cracks. On Twitter, that means not just checking your notifications, but also making sure that your settings don’t prevent people from contacting you.

Here are the things to keep in mind:

1. Even a negative tweet can be positive

Face it: not every tweet you’re ever mentioned in will be 100% positive.

(Not even Dwayne “The Rock” Johnson is safe from the occasional criticism.)


But while there wouldn’t be much benefit for Mr. The Rock if he responded to those negative tweets, there could be a BIG benefit for you to respond to yours.

69% of people who tweet something negative about a business report feeling more positively after that business responds – and that’s a lot of frowns turned upside-down.

Another study found that consumers think Twitter is one of the least frustrating channels for customer service – in fact, they prefer it to email, live chat, phone calls, and even in-person communication.

So while you can give people the option to seek out support in different ways, like an online FAQ, Twitter should definitely be one of them – and naturally, that means responding even when someone reports an issue or has a complaint.

2. Keep your DMs open

Not everyone seeking support on Twitter wants to do it out in the open. Are your fans and followers able to reach you via direct message?

(Are you sure?)

Twitter gives you the option of limiting the people who are able to send you DMs – if you want, you can restrict that option to people you follow. It’s a useful feature if you’re a celebrity dodging unsolicited marriage proposals from obsessed fans, but not so much if you’re a business.

Take a quick peek at your Security and privacy settings page and make sure that you’re able to receive DMs from anyone, so that people can reach out to you however they’re most comfortable.


(And of course, don’t forget to actually check your DM inbox on a regular basis!)

3. Don’t filter your notifications

In 2016, Twitter introduced the “quality filter,” which allows you to automatically filter out the types of notifications you receive.

(Here’s a full rundown of how it works.)

Similar to Twitter’s tools for blocking unwanted DMs, your options for filtering notifications are primarily designed to curb harassment – but they could also prevent you from receiving the majority of your notifications.


Visit the Notifications tab of your Twitter settings, and make sure that your options for filtering tweets are unchecked – doing so ensures that you see every notification you possibly can.

4. Actually give yourself time to do this stuff

If you’re doing all of your social media marketing live and spur-of-the-moment, you’re not using your time effectively – and that can mean people are falling through the cracks.

There are two types of social media marketing tasks: things you can do live, and things you have to do live.

Responding to notifications is something you have to do live – after all, you can’t write someone a personalized reply in advance!

Writing regular ol’ status updates, though – like the ones promoting your blog posts, or links to your favorite articles – you can do that literally any time you want. Write them in advance, schedule them to be posted automatically, and you’ll have more time later to respond to people as they tweet to you.

(Because remember – the faster you respond to those people, the better.)

When you schedule tweets in advance, the goal isn’t necessarily to spend less time on social media later – it’s to spend your time more wisely.


The more time you can leave yourself for responding to notifications, the better – you’ll be able to respond faster, and you’ll be less likely to miss any major opportunities!

How are YOU keeping up with your notifications?

Monitoring your Twitter notifications can make a huge difference not just for your social presence, but for your bottom line – so what’s your favorite way of keeping up?

Do you check your notifications manually throughout the day? Get alerts pushed to your phone? Use a special listening tool?

Tell us what you think in the comments below!