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August 1, 2019

How to Create Click Worthy Social Media Posts

Have you ever felt that you’re screaming into the void when you post on social media? You’re not alone. In fact, many brands and business owners struggle to see any engagement on their social posts. 👇 🎧 Want to listen to this post instead? Check it out: According to a […]
July 8, 2019

How to A/B Test Your Social Media

The big question most people have about their social media marketing is, “Will it work?” There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years consuming every piece of content about social media marketing […]
June 4, 2019

The Power of Small Audiences

Is bigger always better? If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach. Social media influence is too often defined by how many people like your stuff. But recent trends are signaling a […]
May 28, 2019

6 Smart Ways To Promote Your Lead Magnet With Social Media

This is part 3 of our 3-part series on building and growing your email list. If you missed part 1 and 2, catch up here and here. We love email over here at MeetEdgar. Yes, social media tool can love email marketing and that’s because we know you need multiple […]
March 12, 2019

9 Useful Social Media Tips for Podcasters

Podcasting is a fast-growing industry. There are millions of podcast episodes and hundreds of thousands of shows in the world that cover every single topic under the sun and there’s still room for more! Why is podcasting so popular? The start-up costs are relatively low. All you need is a […]
January 16, 2019

What We Learned from 3 Months of Twitter Chats

We owe Twitter a huge thanks because, without it, Edgar might not be what it is today or even here at all. Our founder Laura Roeder began her career selling Twitter marketing courses. The idea for Edgar came to her when she was using Twitter to promote her business and […]
December 13, 2018

Top Social Media Strategy Mistakes To Avoid

Every year around this time, small business owners and solopreneurs set out to plan their best year ever. They download all of the templates and make all the plans and create all the calendars then somewhere around April, they start to wonder… “Why isn’t this really working?” Sound familiar? If […]
November 30, 2018

The Best Times to Post on Social Media

The famous saying is that timing is everything and you know what… it’s right, especially when it comes to the best times to post on social media It’s 2018 and social media isn’t exactly a new marketing resource for businesses and while it still is a huge opportunity for entrepreneurs […]
October 16, 2018

Social Media Scheduling Tips To Make Your Life Easier and Your Content Better

If you have been around these parts long enough, you know that we love to talk all about social media scheduling. Edgar is a social media scheduling tool, after all. We love social media scheduling because it makes it much easier and less time consuming to manage your social media […]
October 11, 2018

Not So Scary Social Media Tips For Beginners

A good horror story may keep you awake at night but social media nightmares shouldn’t! If you have a fear of social media, these not so scary social media tips for beginners will help you get over that fear. Are you someone who is hiding out behind your computer screen? […]
July 19, 2018

Try This Formula for Writing Quick Variations on Your Social Media Updates

In case you missed it, Edgar has a new feature that makes it easier than ever to keep your social feeds looking fresh with the perfect spread of content! You can learn more about how it works here, but the short version is that every time you add a new […]
July 13, 2018

How to View (and Learn From) Other Brands’ Ads on Facebook and Twitter

Need a little inspiration for your Facebook ads? How about your promoted Tweets? If you’ve ever Googled something like “best Facebook ads,” then you’re going to want to know about this. In 2018, both Facebook and Twitter have taken steps to improve transparency on their networks – especially when it […]
June 19, 2018

How to Create Super Shareable Content Exclusively for Social Media

You probably already know about the importance of sharing links to your own content on social media. (That’s part of the whole point of social media marketing, you know?) But not all of the stuff you post on social necessarily has to be a traffic-driver – in fact, some of […]
May 29, 2018

How Categorizing Your Blog Posts (and more) Simplifies Your Social Media Scheduling

You know that feeling where you just had tacos for lunch, and then tacos for dinner, and then the next day someone suggests tacos for breakfast, and it’s like, “Gregory, please, this is way too many tacos in a row.” That’s how your social media followers feel when you don’t maintain […]
May 22, 2018

How to Properly Size Your Images for Facebook, Twitter, and LinkedIn

So – you want to make sure the images you share on social media are all the right sizes, so they don’t show up looking all wonky with busted cropping and whatnot. Who wouldn’t? The thing is, finding where different networks list their recommended image sizes is super annoying. That’s […]
May 1, 2018

5 Easy Ways to Whip Up Quick Variations On Your Tweets

*Editors Note: Updated January 2019 Twitter caused a real stir when they announced that as of late March 2018, it would be very against the rules to recycle your Tweets and use the same exact updates more than once. In the past, this sort of thing was generally only problematic in […]
March 13, 2018

What Twitter’s New Rules Mean for Social Media Scheduling

If you’ve been paying attention, you might have noticed that sometimes, people use Twitter for not-so-nice reasons. Reasons like spamming hashtags, creating fake profiles, or, you know, trying to destabilize the democratic process in other countries. (Little stuff like that.) Twitter has noticed, too, which is why in February 2018, […]
December 21, 2017

All the Social Media Stuff You Might Have Missed in 2017 – Our Year in Review

2017 is drawing to a close – and even though time is a construct and all, we can’t resist the urge to look back on all the excitement of the past year. What were some of this year’s biggest highlights and changes in the social media marketing world? Catch up […]
December 5, 2017

Should You Actually Tweet 280 Characters at a Time?

Twitter took millions of users by surprise when it announced in late 2017 that it was expanding its character-per-Tweet limit from 140 to 280. (Reactions to the change were…well, mixed.) 280 tweets look like serial killer manifestos — Scott Aukerman (@ScottAukerman) October 8, 2017 Now that the shock of Tweets doubling […]
October 30, 2017

How Often You (Yes, YOU) Should Actually Post On Social Media

Everybody wants to know how often they should post on social media. (We bet you’ve wondered once or twice.) And why wouldn’t you? Of course everyone wants to know exactly how many times per day they’re supposed to post – the objective, universal solution to getting the absolute best results. It would […]