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December 30, 2014

Measuring Social Media Engagement with Analytics: An Introduction

JANUARY 2017 UPDATE: Edgar’s analytics beta is now over, and this feature is being revisited by our product team. Stay tuned for updates about future options for viewing statistics! It’s always nice to see your hard work pay off, isn’t it? (After all, why else would you work hard?) That’s why Edgar is […]
January 3, 2015

The Best Times to Post on Facebook and Twitter: A How-to Guide

Without data, posting on social media feels a bit like addressing a room while blindfolded. Is there anyone out there? Did anyone notice? Who knows. But it doesn’t have to be that way. If you want to post your updates at the best possible times, you need to know a […]
February 10, 2015

Status Update Inspiration: Creating Free, Simple DIY Images That Can Boost Your Visibility on Social Media

You shouldn’t need anyone to convince you that image posts on social media are really, really valuable. That’s kind of a given by now. (There’s a reason that in this 2014 study of more than 1.2 million Facebook posts, 75% of the updates were photos.) Images are eye-catching. They stand […]
March 17, 2015

The Unboring Guide to What Your Social Media Statistics Actually Mean

You wander into the kitchen and open the fridge. You’re looking for something, but you’re not sure what – and when nothing really jumps out at you after about 10 seconds of staring, you give up, close the door, and head back to the couch. How unsatisfying. The thing is, […]
March 24, 2015

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few drops of egg, a few pinches of sugar, a sliver of butter, and a couple of […]
March 31, 2015

Big Brand Trends for Social Customer Service: What You Need to Know

Raise your hand if you’ve ever tweeted at a brand. (Okay, put your hand down. We can’t actually see you.) Still, as many as 80% of users have mentioned a brand in a tweet before – and the number of users turning to Twitter as a way of getting customer […]
April 14, 2015

Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions

You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with […]
April 28, 2015

Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It)

Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social […]
May 5, 2015

Twitter Changed Its DM Rules – Here’s What It Means, and Why You Should Care

A few weeks ago, Twitter introduced some big changes to the way its Direct Messages (DMs) work – and it can affect your social marketing and customer service routines in a big way. Just not necessarily for the better. Because as we’ll explain, the changes to Twitter’s DM system can […]
June 9, 2015

Twitter’s New Audience Insights: What They Are and Why They Matter

Want to learn a ton of vital (and addictively interesting) info about your Twitter followers in about 5 minutes? Last summer, Twitter updated its analytics. And it was kinda cool! It looked like this: Great as that was at the time, Twitter just beefed up its audience analytics in a big way, […]
June 16, 2015

The Non-Gimmicky Tricks to Getting More Followers on Any Social Network

Joining a new social network is pretty exciting – except for the whole “you don’t have any followers” part. That part’s actually pretty lame. Especially because it seems like everyone else already has their fanbase on social built up! It’s like you showed up late to the party and all the […]
August 18, 2015

Three Secrets That Helped Winetracker.co Grow Its Twitter Audience by 20,000 Followers in Six Months

The work that goes into building a brand new business can feel like a full-time job all by itself – and that’s before you even think about marketing it. That’s what Tony Jacobson found earlier this year as he prepared to launch Winetracker.co, an app that allows users to easily […]
September 8, 2015

How to Use Twitter to Massively Boost Signups For Your Email List

For businesses, bloggers, and tweens alike, Twitter is one of the most important social media platforms in terms of marketing your content, sharing new features, and just letting your followers know what you’ve been up to. (Okay, tweens probably aren’t using it for those first two reasons.) But if you’re […]
October 6, 2015

Are You Using These Mega Popular Types of Images on Twitter? You Should Be

The stats don’t lie – if you want to share better tweets, you need to think visually. Images score your tweets more clicks, favorites, and retweets, so it’s no surprise that 55% of all tweets sent by brands include them. But just like you get writer’s block when you’re trying […]
October 27, 2015

When Is The Best Time to Post on Twitter? Use This Hack To Find The Answer Inside Your Own Twitter Account

(Psssst – just so you know, this post was originally published in 2014. It’s still super good, but for a more recent look at some things you can learn in your Twitter analytics, check this out right here!) Remember a few months ago, when I gave you a guided tour of Twitter […]
November 10, 2015

Twitter Marketing: How to Grow Your Small Business with Twitter

Can Twitter actually be used to bring in leads, opportunities and sales to your small business? YES! With over 200 million users, the site is a great tool for finding and connecting with people who may be interested in your services. And did I mention it’s free? You can’t use […]
February 16, 2016

The Truth About Twitter’s New Algorithm

Last week, Twitter announced that one of its most beloved features is undergoing a big change – and one that will soon be apparent to literally every single user on the network. Unlike Facebook, which uses complex algorithms to determine which updates actually show up in your news feed, Twitter […]
March 29, 2016

Life-changing Lessons From Tay, Microsoft’s Racist, Psychopathic Twitter Robot

Society teaches us over and over that artificial intelligence is terrifying. The Terminator. The Matrix. The Roomba Vacuum Cleaning Robot. Time and again, we learn that machines that can think for themselves will eventually think less about sweeping our floors and more about sweeping mankind and all its hubris off […]
May 31, 2016

How Twitter’s New Features and Changes Actually Work

You might have heard the recent news that Twitter is changing the way it counts characters in your tweets – and you might also have been kind of confused by it. (Don’t feel bad – even The New York Times had a hard time deciphering the announcement.) Nobody’s perfect, @Twitter, […]
July 12, 2016

Driving Traffic From Twitter to Your Website, According to Math

Why aren’t you getting more traffic from Twitter? It feels like no matter how many followers you get on there, it doesn’t translate to nearly as many clicks as it should, right? So…why? Why can it feel like you’re just kind of talking to yourself? It’s not your fault – […]