strategy

July 13, 2018

How to View (and Learn From) Other Brands’ Ads on Facebook and Twitter

Need a little inspiration for your Facebook ads? How about your promoted Tweets? If you’ve ever Googled something like “best Facebook ads,” then you’re going to want to know about this. In 2018, both Facebook and Twitter have taken steps to improve transparency on their networks – especially when it […]
July 2, 2018

5X Your Lead Gen: Why 98% of Your Visitors Never Convert (And How To Change That)

It’s one thing to attract website visitors. It’s another to convince them to convert. That’s why so many business owners and marketers look at their stats – such as web traffic versus converted leads – and shake their heads over the disparity. If your traffic isn’t converting, you have to […]
June 19, 2018

How to Create Super Shareable Content Exclusively for Social Media

You probably already know about the importance of sharing links to your own content on social media. (That’s part of the whole point of social media marketing, you know?) But not all of the stuff you post on social necessarily has to be a traffic-driver – in fact, some of […]
May 8, 2018

Why It Might Be Time to Rethink Your Email Newsletter Strategy

Want more people to visit your site and read your blog posts? (That’s a rhetorical question. We kind of assume that you do.) Sure, creating great content is your priority numero uno. Sharing it on social media should be an integral part of every content marketing strategy, too. But one […]
February 8, 2018

Why Managing Social Media Isn’t Working for Your Business

Ever feel like social media marketing just isn’t working for your business? That’s the position that the team from Gripped, a UK-based marketing agency, found themselves in. Gripped took a hard look at their social media strategy, and used what they learned to turn their social into a traffic-driving, lead generation […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]
November 21, 2017

How to Bring Your Content Back to Life with a Quick Audit

Sometimes you write a blog post so good and so timeless that you can keep on sharing it basically forever. Makes your job easy, right? You can load up some promotional status updates and keep on recycling them over and over without lifting a finger! But what about all of […]
November 14, 2017

Refer Friends and Score Rewards with Edgar’s Referral Program!

Attention all Edgar users! Have you heard the news? We’ve introduced a refer-a-friend program, so you can rack up rewards for sharing the Edgar love! If you want to skip to the part where you learn more and sign up, you can click right here to get all the details – […]
October 11, 2017

10 Steal-Worthy Sales Page Strategies for Turning Visitors Into Customers

Some products are just so universally appealing, they practically sell themselves – like a case for your phone, or a blanket with sleeves. Everybody wants it! Everybody needs it. Not everybody has it so easy, though. Some stuff is actually kind of hard to sell online – not because it’s not super […]
August 15, 2017

6 Free, Simple Blogging Tools You’ll Want to Actually Use

Did you hear that? It’s the sound of yet another new app being developed and launched for the first time. Oh, there’s another one! And another! Get sucked into trying ’em out as they appear, and all those tools that are supposed to save you time can end up taking up […]
August 7, 2017

Getting Your Fans From One Social Network to Follow You On Another

Whether you’re finally launching a company Instagram account or resurrecting your neglected Facebook page, one thing always rings true: You need followers. Fortunately, this probably isn’t your first rodeo – and odds are, you have at least one social platform with legit followers. (Way to go, you!) So how do […]
August 1, 2017

The Anatomy of Popular Types of Blog Posts – and Why They Convert

You already know that blogging is an important cornerstone of any content marketing strategy. Like, you literally don’t need us to tell you that at all. When it comes down to the types of blog posts you write, though, you want to get the most bang for your buck – […]