social media

December 30, 2014

Measuring Social Media Engagement with Analytics: An Introduction

JANUARY 2017 UPDATE: Edgar’s analytics beta is now over, and this feature is being revisited by our product team. Stay tuned for updates about future options for viewing statistics! It’s always nice to see your hard work pay off, isn’t it? (After all, why else would you work hard?) That’s why Edgar is […]
January 3, 2015

The Best Times to Post on Facebook and Twitter: A How-to Guide

Without data, posting on social media feels a bit like addressing a room while blindfolded. Is there anyone out there? Did anyone notice? Who knows. But it doesn’t have to be that way. If you want to post your updates at the best possible times, you need to know a […]
January 20, 2015

Honesty in Search Results: Why We Decided Not to Offer an Affiliate Program

[Note: Looking for information about our referral program? Wondering why we waited so long to launch one? Get all the details in this blog post!] For a lot of businesses, choosing to offer an affiliate marketing program is pretty easy. You incentivize your most vocal fans to promote your business, and […]
February 10, 2015

Status Update Inspiration: Creating Free, Simple DIY Images That Can Boost Your Visibility on Social Media

You shouldn’t need anyone to convince you that image posts on social media are really, really valuable. That’s kind of a given by now. (There’s a reason that in this 2014 study of more than 1.2 million Facebook posts, 75% of the updates were photos.) Images are eye-catching. They stand […]
March 3, 2015

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Way back in the summer of 1997, while everyone was busy listening to the Spice Girls and quoting Austin Powers, NBC started promoting its summer reruns with a slogan that made them an object of much public ridicule at the time: “If you haven’t seen it, it’s new to you!” […]
March 17, 2015

The Unboring Guide to What Your Social Media Statistics Actually Mean

You wander into the kitchen and open the fridge. You’re looking for something, but you’re not sure what – and when nothing really jumps out at you after about 10 seconds of staring, you give up, close the door, and head back to the couch. How unsatisfying. The thing is, […]
March 24, 2015

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few drops of egg, a few pinches of sugar, a sliver of butter, and a couple of […]
March 31, 2015

Big Brand Trends for Social Customer Service: What You Need to Know

Raise your hand if you’ve ever tweeted at a brand. (Okay, put your hand down. We can’t actually see you.) Still, as many as 80% of users have mentioned a brand in a tweet before – and the number of users turning to Twitter as a way of getting customer […]
April 14, 2015

Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions

You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with […]
April 28, 2015

Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It)

Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social […]
May 5, 2015

Twitter Changed Its DM Rules – Here’s What It Means, and Why You Should Care

A few weeks ago, Twitter introduced some big changes to the way its Direct Messages (DMs) work – and it can affect your social marketing and customer service routines in a big way. Just not necessarily for the better. Because as we’ll explain, the changes to Twitter’s DM system can […]
May 19, 2015

Four Ways to Promote Your Opt-in on Social Media without Feeling Like a Broken Record

Mailing lists, newsletters, webinars, whatever – you’ve got something you want people to opt in for, but where do those people COME from? You’re not the only one wondering. One of the toughest parts about creating a successful opt-in is actually getting people there in the first place! Doesn’t matter […]
May 26, 2015

Using This Strategy? More Marketers Would Rather Just Skip Social Media Altogether

They say that if you’re not going to do something right, you may as well not do it at all. And while we’re not sure who “they” are, statistics show there’s at least one group of people who really live by that motto: marketers. When it comes to social media, marketers would […]
June 9, 2015

Twitter’s New Audience Insights: What They Are and Why They Matter

Want to learn a ton of vital (and addictively interesting) info about your Twitter followers in about 5 minutes? Last summer, Twitter updated its analytics. And it was kinda cool! It looked like this: Great as that was at the time, Twitter just beefed up its audience analytics in a big way, […]
June 16, 2015

The Non-Gimmicky Tricks to Getting More Followers on Any Social Network

Joining a new social network is pretty exciting – except for the whole “you don’t have any followers” part. That part’s actually pretty lame. Especially because it seems like everyone else already has their fanbase on social built up! It’s like you showed up late to the party and all the […]
June 23, 2015

Less Than Half of Small Businesses Believe This About Facebook Marketing – But They’re Right

Odds are, you’re among the 93% of small business owners and marketers who use Facebook for their marketing. Are you also in the majority that either doesn’t know if it’s actually working, or even thinks that it isn’t? [Tweet “According to a recent survey published by Social Media Examiner, more […]
July 28, 2015

Six Common (and Cringeworthy) Mistakes to Avoid When Scheduling Social Content

Everybody makes mistakes sometimes – and when you’re lucky, those mistakes happen in a place where nobody can see. If you’re not paying attention one morning and accidentally squirt earlobe ointment on your toothbrush instead of Colgate, it might be embarrassing, but at least you can take that little secret […]
August 18, 2015

Three Secrets That Helped Winetracker.co Grow Its Twitter Audience by 20,000 Followers in Six Months

The work that goes into building a brand new business can feel like a full-time job all by itself – and that’s before you even think about marketing it. That’s what Tony Jacobson found earlier this year as he prepared to launch Winetracker.co, an app that allows users to easily […]
September 8, 2015

How to Use Twitter to Massively Boost Signups For Your Email List

For businesses, bloggers, and tweens alike, Twitter is one of the most important social media platforms in terms of marketing your content, sharing new features, and just letting your followers know what you’ve been up to. (Okay, tweens probably aren’t using it for those first two reasons.) But if you’re […]
October 6, 2015

Are You Using These Mega Popular Types of Images on Twitter? You Should Be

The stats don’t lie – if you want to share better tweets, you need to think visually. Images score your tweets more clicks, favorites, and retweets, so it’s no surprise that 55% of all tweets sent by brands include them. But just like you get writer’s block when you’re trying […]