social media

July 24, 2018

How to Use RSS Feeds to Save Time on Social Media

As handy as it is to use a social media scheduling tool – and we might be biased, but we think it’s pretty handy – you still can’t totally escape the necessary-but-kind-of-tedious task of actually adding social media updates. By using a tool that’s designed to add some of those updates […]
July 19, 2018

Try This Formula for Writing Quick Variations on Your Social Media Updates

In case you missed it, Edgar has a new feature that makes it easier than ever to keep your social feeds looking fresh with the perfect spread of content! You can learn more about how it works here, but the short version is that every time you add a new […]
July 17, 2018

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Imagine, for a minute, a world without reruns. No DVRs, no streaming, nothing – a TV show airs exactly once, and whether you missed it by an hour or by ten years, you’ll never get a chance to see it after that. (Have mercy! Spare us from this vision of […]
July 13, 2018

How to View (and Learn From) Other Brands’ Ads on Facebook and Twitter

Need a little inspiration for your Facebook ads? How about your promoted Tweets? If you’ve ever Googled something like “best Facebook ads,” then you’re going to want to know about this. In 2018, both Facebook and Twitter have taken steps to improve transparency on their networks – especially when it […]
June 26, 2018

How 17 Big Brands Are Using Instagram’s Carousel Feature

In early 2017, Instagram introduced the ability to include up to 10 images and videos in a single post – and since then, the feature has become HUGE for sharing content. (And for when you can’t choose just one selfie. It’s all in the angles!) Here’s an example from Entertainment […]
June 19, 2018

How to Create Super Shareable Content Exclusively for Social Media

You probably already know about the importance of sharing links to your own content on social media. (That’s part of the whole point of social media marketing, you know?) But not all of the stuff you post on social necessarily has to be a traffic-driver – in fact, some of […]
May 29, 2018

How Categorizing Your Blog Posts (and more) Simplifies Your Social Media Scheduling

You know that feeling where you just had tacos for lunch, and then tacos for dinner, and then the next day someone suggests tacos for breakfast, and it’s like, “Gregory, please, this is way too many tacos in a row.” That’s how your social media followers feel when you don’t maintain […]
March 27, 2018

7 of the Best E-commerce Social Media Campaigns We’ve Ever Seen (and What You Can Learn from Them)

Let’s face it: Social media is a noisy marketplace. With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed. And it’s only getting harder. Today, there are currently 2.62 billion social media users around the globe. That means there’s a lot of […]
March 13, 2018

What Twitter’s New Rules Mean for Social Media Scheduling

If you’ve been paying attention, you might have noticed that sometimes, people use Twitter for not-so-nice reasons. Reasons like spamming hashtags, creating fake profiles, or, you know, trying to destabilize the democratic process in other countries. (Little stuff like that.) Twitter has noticed, too, which is why in February 2018, […]
February 8, 2018

Why Managing Social Media Isn’t Working for Your Business

Ever feel like social media marketing just isn’t working for your business? That’s the position that the team from Gripped, a UK-based marketing agency, found themselves in. Gripped took a hard look at their social media strategy, and used what they learned to turn their social into a traffic-driving, lead generation […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 16, 2018

Just How Scary IS Facebook’s Latest Algorithm Change?

Facebook kicked off 2018 by announcing some changes to how it determines what to show in the News Feed. According to a lot of places, this was literally the scariest thing imaginable. “Dropping the guillotine!” “Organic reach on Facebook is dead!” “Nail in the coffin for organic posts!” Is this really […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]
December 19, 2017

The Five Types of “Engagement Bait” That Will Make Facebook Downrank Your Posts and Demote Your Page

In the final weeks of 2017, Facebook made a no-nonsense announcement that every single social media marketer should take to heart: They know people are gaming the system, and they’re not going to take it anymore. Facebook has been pretty forthcoming in the past about explaining the major factors that […]
December 5, 2017

Should You Actually Tweet 280 Characters at a Time?

Twitter took millions of users by surprise when it announced in late 2017 that it was expanding its character-per-Tweet limit from 140 to 280. (Reactions to the change were…well, mixed.) 280 tweets look like serial killer manifestos — Scott Aukerman (@ScottAukerman) October 8, 2017 Now that the shock of Tweets doubling […]
November 28, 2017

How to Drive Instagram Traffic to Your Blog Posts (Without Spending a Dollar on Ads)

With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube). And with so many users, it’s no wonder that so many companies are finding great success at building brands and driving engagement on this network. All too often, though, it seems like […]
November 21, 2017

How to Bring Your Content Back to Life with a Quick Audit

Sometimes you write a blog post so good and so timeless that you can keep on sharing it basically forever. Makes your job easy, right? You can load up some promotional status updates and keep on recycling them over and over without lifting a finger! But what about all of […]
October 30, 2017

How Often You (Yes, YOU) Should Actually Post On Social Media

Everybody wants to know how often they should post on social media. (We bet you’ve wondered once or twice.) And why wouldn’t you? Of course everyone wants to know exactly how many times per day they’re supposed to post – the objective, universal solution to getting the absolute best results. It would […]
October 17, 2017

What to Remember to Get Facebook Photo Tagging Right

Facebook privacy is a tricky thing. On the one hand, you want to make yourself as accessible as possible, so that new friends and followers can find you, and you can expand your network. On the other hand, though, you don’t necessarily want to give up all your privacy – and as useful […]
August 29, 2017

Literally Just 12 Great Ways to Make Your Brand Stand Out With Instagram Stories

If you’re on Instagram, it’s pretty impossible to avoid seeing Instagram Stories. (Literally. They are right at the top of your feed, after all.) And while you might have played around with Stories on your personal account, Instagram Stories for your business might not be your first thought when it comes […]