small business

Categories

October 27, 2015

What’s The Difference Between a Facebook Official Page & Facebook Community Page?

Transcript: [0:00:00] Hello, hello. This is Laura Roeder of getthedash.com and today I’m going to show you how to create a Facebook aka fan page and more importantly what type of page you should create. Should it be a community page or not? So to get started, you’ll need to […]
October 27, 2015

What I’ve Learned By Making a Million Dollars Before My 30th Birthday

Here I am in London again, finally back from a big trip! I say “big” not because of the hours spent on a plane or the number of cities I set foot in. No, what made this trip especially big for me was the reason behind the whole thing: I […]
July 28, 2015

Six Common (and Cringeworthy) Mistakes to Avoid When Scheduling Social Content

Everybody makes mistakes sometimes – and when you’re lucky, those mistakes happen in a place where nobody can see. If you’re not paying attention one morning and accidentally squirt earlobe ointment on your toothbrush instead of Colgate, it might be embarrassing, but at least you can take that little secret […]
April 28, 2015

Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It)

Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social […]
January 20, 2015

Honesty in Search Results: Why We Decided Not to Offer an Affiliate Program

[Note: Looking for information about our referral program? Wondering why we waited so long to launch one? Get all the details in this blog post!] For a lot of businesses, choosing to offer an affiliate marketing program is pretty easy. You incentivize your most vocal fans to promote your business, and […]
December 30, 2014

Measuring Social Media Engagement with Analytics: An Introduction

JANUARY 2017 UPDATE: Edgar’s analytics beta is now over, and this feature is being revisited by our product team. Stay tuned for updates about future options for viewing statistics! It’s always nice to see your hard work pay off, isn’t it? (After all, why else would you work hard?) That’s why Edgar is […]