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April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 29, 2017

Easy, Gorgeous Graphics for Your Business with Free Online Tools

NOTE: This post was originally published in 2015, so we decided it was time for an update! We refreshed this list with the very latest free tools and some of the old faves that just keep on being awesome. Enjoy! Viral social media posts today are hyper-visual, and your business posts must […]
March 24, 2017

How to Transform Your Brand Into a Movement

You’ve heard plenty of times that your story is your brand. When you have a great story that people relate to, they may choose to work with you over a competitor simply because they feel like you get them. But what if your business is product-driven, you run a larger […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
March 8, 2017

How Facebook’s New Changes Affect Your Image Posts

You may already know about how Facebook’s algorithm works, but what does that mean for your image posts? Facebook has been rolling out a change to the way images display on your Page based on engagement. Now, Facebook will take into account how much engagement an image post is generating – and that may […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
June 23, 2016

How to Promote a Business on Facebook by Writing Great Posts

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Three of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part Two! No matter what the overall strategy of your Facebook presence […]
May 19, 2016
Blogging schedule

How to Schedule & Promote Blog Posts

You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of those things, you should definitely click those links before reading any further – because […]
May 12, 2016
blogger's toolkit

The Edgar Guide to Blogging, Part Two: The Secrets of “Know, Like, Trust.”

In our last segment, we talked about why your website needs a blog (hint: it’s the cornerstone of your entire social media strategy) and we shared the importance of a little formula we call “know, like, trust.” Today we’re going to dig a little deeper into that, and we’ll offer a few ideas […]
May 5, 2016

The Edgar Guide to Blogging, Part One: Why You Need a Blog – Even if You Don’t Want One

If you want a successful social media marketing campaign, there’s one thing you need. No, it’s not the hottest social media scheduling tool (though that helps) and it’s not a secret algorithm that tells you when and where to post. It’s much simpler than that. You need a good blog. […]
October 29, 2015

5 Ways to Run A Mediocre Business

I’m not perfect. I wasn’t born knowing how to run a successful business. That’s something I learned over time from trial and error, and from making a lot of mistakes. Now, when I see and talk to small business owners who are trying to build their own million-dollar ventures, I […]
October 29, 2015

3 Steps to Get More Clients, Sell More Products, Make More Money

You’ve got what most people want: work you love. But doing work you love can come with certain sacrifices. Namely, cash flow. If you’re like most entrepreneurs I know, the beginning of your business journey was rough, really rough. Like, can-I-really-do-this rough. Unfortunately, it’s easier to imagine the success than […]
October 29, 2015

Your Quick and Easy Cheat Sheet for Facebook Link Previews

Alright, guys – you asked for it, and I’m answering! Ever since I wrote this post about the types of social updates Facebook is cracking down on, I’ve been getting AWESOME feedback and questions from all of you out there in Internet Land. On the blog, on social, in emails […]
October 28, 2015

How Marie Forleo’s B-School Turned My Idea Into a Seven-Figure Business

Ever had an AMAZING business idea, but weren’t sure how to turn it into a reality? It happens ALL. THE. TIME. And it’s not because people don’t have the drive to make it happen, either! It’s because they don’t have the TOOLS. After all, what good is a sports car […]
October 28, 2015

Self-Promotion: You’re Doing It Wrong (and it’s costing you money)

The number one marketing mistake that I see business owners make is underdoing it. “Underdoing” your marketing means posting one link to your blog post, or sending one email, or tweeting once about your webinar…and that’s it. You never mention it again. Yes, some businesses and people on Twitter and […]
October 28, 2015

The Entrepreneur’s Guide to Uncomplicated Editorial Calendars and Business Blogging

Do you know how to make a Pop Tart? Probably. You probably know that while you can eat them cold, like cavemen did before they invented fire, they’re WAY better if you toast them. But how do you know? Did you see it in a commercial? Did someone tell you […]
October 28, 2015

Drive Major Traffic With The Only Facebook Ad You’ll Ever Need

So you want to try out Facebook Ads for your business. Good idea! Facebook ads can help you drive more traffic to your website, get more Page Likes, and increase your brand awareness. I have a secret to share with you: there’s one kind of Facebook ad that can actually […]
October 28, 2015

A Guided Tour of Facebook Insights: The Best Time to Post on Facebook

What if you decided that this was the year you stopped making guesses about what works for Facebook marketing? Today you’re going to figure out the best times to post on Facebook to maximize the reach and engagement of your posts, as well as clicks through to your site. The […]
October 28, 2015

Filling Your Books With Clients Fast: A New Twist On An Old Strategy

Editor’s Note: This post from 2012 was a HUGE hit with our readers, so it’s definitely time to bring it back. Why now? So you can put this strategy into place ASAP and lay the groundwork for an incredibly profitable 2014. Read all the way to the end to learn exactly how I continue to […]
October 27, 2015

LinkedIn’s Newest Feature Will Make You Actually Want to Use It

There’s a big difference between being somewhere and actually DOING something while you’re there. You can sit in your office all day and not do anything but cruise blogs and watch Netflix. You can go to the gym, do one or two crunches, and spend the next hour chilling at […]