small business

December 4, 2018
solopreneurs

The Holiday Survival Guide for Solopreneurs

The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed. via GIPHY We know that some things […]
November 15, 2018

Small Business Saturday Spotlight: Team Edgar’s Favorites

The big businesses of the world tend to monopolize the headlines and TV ads but small businesses are a huge part of most people’s daily lives. According to the United States Small Business Administration, more than 50% of Americans either own or work for a small business. From the deli […]
November 13, 2018

Small Business Saturday Spotlight: 4 Businesses Crushing It On Social Media

This month is Small Business Saturday and many small businesses are using social media to prepare for the holiday. But not everyone is tweeting their way through the holiday season. We often hear from small business owners that social media is extremely time-consuming and can be difficult for small businesses […]
November 1, 2018

7 Ways to Make the Most of Small Business Saturday

Tis the season for holiday shopping! It’s that blink-and-you-miss-it time of year when calendars fill up with holiday parties and shopping carts are filled with gifts. via GIPHY For businesses, this is one of the busiest times of years and while it may seem like the whole world does their […]
October 30, 2018

Getting Started On Social Media: 4 Social Media Templates To Save You Time

Remember when social media used to be a new thing and companies would either ignore it completely or let the intern handle it? Well, times have changed. Social media marketing has grown at a quick rate and no company can afford to skip out on this marketing channel. In fact, there […]
October 11, 2018

Not So Scary Social Media Tips For Beginners

A good horror story may keep you awake at night but social media nightmares shouldn’t! If you have a fear of social media, these not so scary social media tips for beginners will help you get over that fear. Are you someone who is hiding out behind your computer screen? […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 27, 2018

7 of the Best E-commerce Social Media Campaigns We’ve Ever Seen (and What You Can Learn from Them)

Let’s face it: Social media is a noisy marketplace. With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed. And it’s only getting harder. Today, there are currently 2.62 billion social media users around the globe. That means there’s a lot of […]
January 9, 2018

Behind the Scenes: Creating Your Perfect Home Office with Team Edgar

Every year, more and more people are working from home – and whether you’re an entrepreneur, a freelancer, or someone in a remote company like ours, you know that remote work presents some…unique challenges. (Finding the motivation to change out of yoga pants, for example.) We’ve written before about some […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]
October 3, 2017

How to Tame Your Daily Schedule by Creating a Model Calendar

See if this feels familiar: Every Sunday night, you sit down with a drink in one hand and your phone in the other. You open up your calendar. And you scroll through the week ahead of you with dread. “How did I get so busy,” you ask your dog/roommate/houseplant. If […]
September 26, 2017

Are You Limiting Yourself With Your Language? What We Learned From Changing Ours

Language is full of synonyms that can make choosing the right words hard – and your choice of vocabulary often has unintended consequences for your productivity, mindset, and growth. As we’ve worked this year to knock down some internal roadblocks here at MeetEdgar, it’s been easy to grow complacent in […]
April 18, 2017

Are You Accidentally Ignoring Your Mobile Audience?

How big is your audience on mobile? (Do you know?) It’s okay if you don’t! It’s not something most of us actually think about that often, to be honest. And that’s exactly why it’s so important that you think about it NOW. Because on the one hand, mobile browsing isn’t exactly news […]
April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 29, 2017

Easy, Gorgeous Graphics for Your Business with Free Online Tools

NOTE: This post was originally published in 2015, so we decided it was time for an update! We refreshed this list with the very latest free tools and some of the old faves that just keep on being awesome. Enjoy! Viral social media posts today are hyper-visual, and your business posts must […]
March 24, 2017

How to Transform Your Brand Into a Movement

You’ve heard plenty of times that your story is your brand. When you have a great story that people relate to, they may choose to work with you over a competitor simply because they feel like you get them. But what if your business is product-driven, you run a larger […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
March 8, 2017

How Facebook’s New Changes Affect Your Image Posts

You may already know about how Facebook’s algorithm works, but what does that mean for your image posts? Facebook has been rolling out a change to the way images display on your Page based on engagement. Now, Facebook will take into account how much engagement an image post is generating – and that may […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
June 23, 2016

How to Promote a Business on Facebook by Writing Great Posts

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Three of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part Two! No matter what the overall strategy of your Facebook presence […]