small business

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August 29, 2019
headphones

The Easy Way to Start a Podcast for your Business

Podcasting is hot right now and we’re not just saying that because we have one 😉 Want to listen to this article as a podcast? Check the player below. 👇👇👇 According to PodCast Insights, there are 30 million podcast episodes and 51% of people in the United States have listened to […]
June 13, 2019

What’s The Future of Social Media Metrics?

Metrics have changed over the years as the platforms have grown and social media marketing has evolved. While there have been lots of changes, there’s always been a general belief that more followers and more likes will lead to more engagement and that is the key to success. But now […]
May 16, 2019

How To Create The Perfect Lead Magnet

This is part 2 of our 3-part series of how to grow your email list. If you missed part 1, you can check it out here. Remember when receiving email felt exciting? You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days […]
May 7, 2019

Everything You Need To Know About How To Build An Email List in 2019

This article is the first of a 3-part series on how to build an email list in 2019.  “There’s money in the list.” That’s a line that sounds like it’s straight out of a cheesy mob movie but it’s a line that every content creator has heard at least once. […]
March 14, 2019

4 Pre-Launch Marketing Strategies Every Entrepreneur Needs

Getting ready to launch your own biz? Planning to unleash a new podcast on the world? Cooking up a brand new service for your audience? Congratulations! Prepping for a launch is an especially stressful exciting time. You have energy, big goals and plenty of plans. via GIPHY BUT before you […]
February 14, 2019

How To Use Emojis In Your Marketing With These Useful Emoji Shortcuts

Crying laughing. Heart eyes. Fire. Eggplant. Be honest, did you think of an emoji while reading any of these words? 😉 Emojis have become part of our language, especially in social media, messaging and online content. Not convinced? Even the dictionary uses emojis! The Oxford Dictionary chose an emoji as […]
January 16, 2019

What We Learned from 3 Months of Twitter Chats

We owe Twitter a huge thanks because, without it, Edgar might not be what it is today or even here at all. Our founder Laura Roeder began her career selling Twitter marketing courses. The idea for Edgar came to her when she was using Twitter to promote her business and […]
December 4, 2018
solopreneurs

The Holiday Survival Guide for Solopreneurs

The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed. via GIPHY We know that some things […]
November 15, 2018

Small Business Saturday Spotlight: Team Edgar’s Favorites

The big businesses of the world tend to monopolize the headlines and TV ads but small businesses are a huge part of most people’s daily lives. According to the United States Small Business Administration, more than 50% of Americans either own or work for a small business. From the deli […]
November 13, 2018

Small Business Saturday Spotlight: 4 Businesses Crushing It On Social Media

This month is Small Business Saturday and many small businesses are using social media to prepare for the holiday. But not everyone is tweeting their way through the holiday season. We often hear from small business owners that social media is extremely time-consuming and can be difficult for small businesses […]
November 1, 2018

7 Ways to Make the Most of Small Business Saturday

Tis the season for holiday shopping! It’s that blink-and-you-miss-it time of year when calendars fill up with holiday parties and shopping carts are filled with gifts. via GIPHY For businesses, this is one of the busiest times of years and while it may seem like the whole world does their […]
October 30, 2018

Getting Started On Social Media: 4 Social Media Templates To Save You Time

Remember when social media used to be a new thing and companies would either ignore it completely or let the intern handle it? Well, times have changed. Social media marketing has grown at a quick rate and no company can afford to skip out on this marketing channel. In fact, there […]
October 11, 2018

Not So Scary Social Media Tips For Beginners

A good horror story may keep you awake at night but social media nightmares shouldn’t! If you have a fear of social media, these not so scary social media tips for beginners will help you get over that fear. Are you someone who is hiding out behind your computer screen? […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 27, 2018

7 of the Best E-commerce Social Media Campaigns We’ve Ever Seen (and What You Can Learn from Them)

Let’s face it: Social media is a noisy marketplace. With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed. And it’s only getting harder. Today, there are currently 2.62 billion social media users around the globe. That means there’s a lot of […]
January 9, 2018

Behind the Scenes: Creating Your Perfect Home Office with Team Edgar

Every year, more and more people are working from home – and whether you’re an entrepreneur, a freelancer, or someone in a remote company like ours, you know that remote work presents some…unique challenges. (Finding the motivation to change out of yoga pants, for example.) We’ve written before about some […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]
October 3, 2017

How to Tame Your Daily Schedule by Creating a Model Calendar

See if this feels familiar: Every Sunday night, you sit down with a drink in one hand and your phone in the other. You open up your calendar. And you scroll through the week ahead of you with dread. “How did I get so busy,” you ask your dog/roommate/houseplant. If […]
September 26, 2017

Are You Limiting Yourself With Your Language? What We Learned From Changing Ours

Language is full of synonyms that can make choosing the right words hard – and your choice of vocabulary often has unintended consequences for your productivity, mindset, and growth. As we’ve worked this year to knock down some internal roadblocks here at MeetEdgar, it’s been easy to grow complacent in […]
April 18, 2017

Are You Accidentally Ignoring Your Mobile Audience?

How big is your audience on mobile? (Do you know?) It’s okay if you don’t! It’s not something most of us actually think about that often, to be honest. And that’s exactly why it’s so important that you think about it NOW. Because on the one hand, mobile browsing isn’t exactly news […]