marketing

April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
April 12, 2017

Why Nobody Sees Your Tweets and What to Do About It

We first posted about “Twitter invisibility” in 2015, and since then, a lot of interesting new statistics have been released – and Twitter has become a LOT more secretive about others! One thing is likely to remain consistent, however: Nobody is seeing your Tweets. What does this mean for you […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 16, 2017

10 Talk-Worthy Topics to Jumpstart Social Media Engagement

Okay, solopreneurs and small business owners – we know you’re busy. Like, busy-busy. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. With everything you’ve got going on, it’s super easy for things to slip through the cracks. Even pretty important things – like your social […]
March 14, 2017

Will MeetEdgar Support Instagram?

Want a look behind the scenes at MeetEdgar? We love getting questions from our readers and users – so today we’re answering a popular one! (No, this isn’t an update on Edgar’s relationship status.) Today, we’re talking about Instagram. Not only are we social media librarians, we are also expert […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
May 5, 2016

The Edgar Guide to Blogging, Part One: Why You Need a Blog – Even if You Don’t Want One

If you want a successful social media marketing campaign, there’s one thing you need. No, it’s not the hottest social media scheduling tool (though that helps) and it’s not a secret algorithm that tells you when and where to post. It’s much simpler than that. You need a good blog. […]
October 29, 2015

5 Ways to Run A Mediocre Business

I’m not perfect. I wasn’t born knowing how to run a successful business. That’s something I learned over time from trial and error, and from making a lot of mistakes. Now, when I see and talk to small business owners who are trying to build their own million-dollar ventures, I […]
April 21, 2015

The Step-by-Step Guide to Beating Writer’s Block, Writing Amazing Blog Posts, and Driving Crazy Traffic to Your Website

Who knew blogging was gonna be so much work? It seemed so easy back when you started. A post a week? No biggie! Let’s do this thing! But eventually, you start running out of ideas. You start having more urgent things you need to deal with. All of a sudden, […]
April 14, 2015

Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions

You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with […]
March 31, 2015

Big Brand Trends for Social Customer Service: What You Need to Know

Raise your hand if you’ve ever tweeted at a brand. (Okay, put your hand down. We can’t actually see you.) Still, as many as 80% of users have mentioned a brand in a tweet before – and the number of users turning to Twitter as a way of getting customer […]
February 10, 2015

Status Update Inspiration: Creating Free, Simple DIY Images That Can Boost Your Visibility on Social Media

You shouldn’t need anyone to convince you that image posts on social media are really, really valuable. That’s kind of a given by now. (There’s a reason that in this 2014 study of more than 1.2 million Facebook posts, 75% of the updates were photos.) Images are eye-catching. They stand […]
January 20, 2015

Honesty in Search Results: Why We Decided Not to Offer an Affiliate Program

For a lot of businesses, choosing to offer an affiliate marketing program is pretty easy. You incentivize your most vocal fans to promote your business, and in exchange for any new customers they send your way, they get a one-time cut from those profits. In theory, you get more exposure […]