August 30, 2016

What the Million Most-Shared Articles On Social Media Have In Common

Wonder what the million most-shared articles on social media have in common? They’re all doing something right, obviously – and if you know a little about what’s in their secret formula, then you can whip up some of your own! Recently, Fractl and BuzzSumo teamed up on a massive project: […]
May 24, 2016

Recent Stats Show That People Use Facebook Differently Now – Here’s How

Here’s something you don’t get to hear too often: good news about your Facebook reach! (Seriously. Go ahead and bask in that feeling for a second.) Because usually, getting Facebook to show your content to a wider swath of your audience feels like an uphill climb. Your reach is determined […]
May 10, 2016

The Most Popular Marketing Goal for Brands on Social Media

Ever stop to ask yourself what exactly you’re trying to accomplish on social media? Seriously, think about it. What are your top goals? What would have to happen for you to say you’re successful? More followers? More traffic to your website? More likes on your latest selfie? (Okay, that last […]
November 10, 2015

LinkedIn Marketing Strategies

If you’re neglecting your LinkedIn profile, it’s time to make a change! While this site may not seem as hip as alternatives like Twitter and Facebook, its lineup of robust networking features makes it perfect for building and nurturing professional relationships – it just takes a little more getting used […]
November 10, 2015

The Social Media Marketer’s Beginger Guide

When you’re a small business on a budget, social media marketing is just plain SMART. After all, how else can you reach thousands of customers, leads, and prospects all over the world without spending a penny on advertising? The thing is, though, if you’re NEW to social media marketing, it […]
October 29, 2015

How To Boost Your Social Media Presence by Playing Up Your Strengths

Social media can be daunting. There are so many different options out there that it often feels overwhelming trying to sort through them all. It’s easy to get sucked into believing that you have to use every single social media site that’s available to you if you want to grow […]
October 28, 2015

How to Improve Your Blog Traffic Using a Social Media Calendar

When it comes to the world of online content, planning is key. Proper planning can increase exposure, and it can help you stay organized enough to cover all your bases. While there are tons of different types of planning calendars – everything from editorial to your yearly/monthly goals—it’s important to […]
October 27, 2015

31 Online Tools That Are So Good, You May Have to Fire Someone

When I started this business, I was really on my own. I had a few email addresses I had collected for a previous business, some social media profiles and a plan create a business that could scale. That was 5 years ago; now I work with a team of five […]
October 27, 2015

LinkedIn’s Newest Feature Will Make You Actually Want to Use It

There’s a big difference between being somewhere and actually DOING something while you’re there. You can sit in your office all day and not do anything but cruise blogs and watch Netflix. You can go to the gym, do one or two crunches, and spend the next hour chilling at […]
October 27, 2015

The Ultimate Instagram Marketing Guide for Your Business

Before the first iPhone dropped almost seven years ago, you probably wouldn’t have guessed that today, people would use smartphones for photography more than they use cameras. And if someone told you back then that people would use this advanced technology to take pictures that look like they’re old and […]
June 16, 2015

The Non-Gimmicky Tricks to Getting More Followers on Any Social Network

Joining a new social network is pretty exciting – except for the whole “you don’t have any followers” part. That part’s actually pretty lame. Especially because it seems like everyone else already has their fanbase on social built up! It’s like you showed up late to the party and all the […]
April 28, 2015

Why Smart People and Popular Brands Get Publicly Shamed on Social Media (and How to Avoid It)

Think you’re safe from being publicly shamed for a social media faux pas? Tell that to Justine Sacco, whose tweet to only 170 followers launched a firestorm that derailed her career and made her an international pariah. She’s not an outlier, either. From Trevor Noah to Britt McHenry, the social […]
April 14, 2015

Building a Social Fanbase: What You Can Learn from Baskin-Robbins, Aristotle, and Three Important Questions

You’re used to people asking questions about you and your business. How do you compare to your competitors? Are you worth the cost? Is your customer service any good? Whether they’re asking you directly or using social media to gather opinions, before people feel confident enough to do business with […]
March 24, 2015

Recipe of the Day: Whipping Up a Mean Batch of Social Media Updates

Say you decided to start having a cookie after dinner every day. (Because you’re just good to yourself that way.) You probably wouldn’t bake one cookie every day, would you? Whisking together a few drops of egg, a few pinches of sugar, a sliver of butter, and a couple of […]
March 17, 2015

The Unboring Guide to What Your Social Media Statistics Actually Mean

You wander into the kitchen and open the fridge. You’re looking for something, but you’re not sure what – and when nothing really jumps out at you after about 10 seconds of staring, you give up, close the door, and head back to the couch. How unsatisfying. The thing is, […]
February 10, 2015

Status Update Inspiration: Creating Free, Simple DIY Images That Can Boost Your Visibility on Social Media

You shouldn’t need anyone to convince you that image posts on social media are really, really valuable. That’s kind of a given by now. (There’s a reason that in this 2014 study of more than 1.2 million Facebook posts, 75% of the updates were photos.) Images are eye-catching. They stand […]
December 30, 2014

Measuring Social Media Engagement with Analytics: An Introduction

JANUARY 2017 UPDATE: Edgar’s analytics beta is now over, and this feature is being revisited by our product team. Stay tuned for updates about future options for viewing statistics! It’s always nice to see your hard work pay off, isn’t it? (After all, why else would you work hard?) That’s why Edgar is […]