April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 29, 2017

Easy, Gorgeous Graphics for Your Business with Free Online Tools

NOTE: This post was originally published in 2015, so we decided it was time for an update! We refreshed this list with the very latest free tools and some of the old faves that just keep on being awesome. Enjoy! Viral social media posts today are hyper-visual, and your business posts must […]
March 28, 2017

5 Lessons You Can Learn From Vin Diesel’s Facebook Page

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]
March 16, 2017

10 Talk-Worthy Topics to Jumpstart Social Media Engagement

Okay, solopreneurs and small business owners – we know you’re busy. Like, busy-busy. You’ve got inventory to manage, networking events to rock, and work to be done – 24/7/365. With everything you’ve got going on, it’s super easy for things to slip through the cracks. Even pretty important things – like your social […]
March 8, 2017

How Facebook’s New Changes Affect Your Image Posts

You may already know about how Facebook’s algorithm works, but what does that mean for your image posts? Facebook has been rolling out a change to the way images display on your Page based on engagement. Now, Facebook will take into account how much engagement an image post is generating – and that may […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
July 30, 2016

Manually Create Facebook Image Titles!

Good news, everybody! Edgar emerged from the lab with an important discovery to announce: if a Facebook preview fails to load, you can now manually create one by typing in a title/description and uploading an image! Here’s how it looks:   This solves two issues: Users who have firewalls that […]
June 23, 2016

How to Promote a Business on Facebook by Writing Great Posts

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Three of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part Two! No matter what the overall strategy of your Facebook presence […]
April 12, 2016

New Feature Roundup: Facebook’s Latest Live Video Updates

Within just a few weeks of Facebook hinting that you should share more live video, BuzzFeed raised the bar on broadcasting by blowing up a fruit. On April 8, the site’s Facebook page shared a live broadcast of two staffers wrapping rubber bands around a watermelon – 600-some bands, 45 […]
March 22, 2016

What Factors Actually Influence Your Facebook Reach

It’s okay to admit it – Facebook’s algorithm is confusing. It’s mysterious. It has a million different parts. Trying to understand how it works is like trying to build an IKEA nuclear reactor – without the instructions. The algorithm is what determines who sees your posts and when, and it […]
March 15, 2016

How Facebook’s Changes Show You What It Wants

When you want someone to do something, you don’t always say so directly – you just reward the behavior you want to see more of. If you’re teaching your new puppy to roll over, for example, you shower her with praise every time she does it, or take her out for […]
March 14, 2016

How to Get Facebook Performance Data for Someone Else’s Page

Everybody does a little Facebook stalking from time to time. It’s pretty harmless, right? You spend a couple minutes here and there cruising photos from your coworker’s barbecue, or reading status updates posted by your old high school buddies. A fun little time-waster, that’s all. When it comes to your […]
March 14, 2016

Facebook’s Next Big Change is Coming – Here’s How to Get Ready Before It’s Too Late

Facebook’s getting ready to lay the smackdown on some Pages this January – and you do NOT want to be one of them. Earlier this month, the network announced some upcoming changes to the types of content it’s going to share from Pages. Long story short? Facebook users aren’t happy […]
March 14, 2016

Facebook is Cracking Down Hard on These Types of Updates – So Stop Sharing Them!

Sometimes I feel like Jerry Seinfeld over here, standing at the microphone, asking, “And what’s the DEAL with Facebook algorithms!” All through 2014, Facebook’s algorithm changes have been causing serious headaches for pretty much any business trying to keep it together on social media. Reach is up, reach is down. […]
March 1, 2016

Facebook Reactions and Facebook Algorithms – What You Need to Know

In case you were getting worried that Facebook’s algorithms are just way too easy to understand, have no fear – they’re about to get a lot more complicated. Facebook just introduced an earth-shattering change to the way users Like updates, and it’s opening the door for huge algorithm changes in the […]
February 9, 2016

What Facebook’s Latest Algorithm Change Actually Means for You

It can be pretty confusing when you’re trying to play by the rules and suddenly somebody changes them – and that’s especially true when it comes to Facebook marketing. (Probably why less than half of small businesses think their Facebook marketing is actually working.) Facebook decides whether or not to […]
January 12, 2016

What are the Actual Odds Someone Will See Your Facebook Post?

Since we originally wrote this post in 2015, Facebook has made some changes that impact the odds that anyone actually sees your Facebook post.  You remember in 2018 when the announced a huge algorithm change? You can read about that here. Since then, many small businesses and entrepreneurs have had […]
November 10, 2015

Facebook Marketing: How Your Small Business Can Thrive With Facebook Marketing

Can Facebook actually be used to bring in leads, opportunities and sales for your small business? YES! My clients and I do it every day. Unlike traditional marketing, where you can only hope that a small percentage of people you are trying to reach will pay attention to your message, […]