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June 13, 2019

What’s The Future of Social Media Metrics?

Metrics have changed over the years as the platforms have grown and social media marketing has evolved. While there have been lots of changes, there’s always been a general belief that more followers and more likes will lead to more engagement and that is the key to success. But now […]
June 4, 2019

The Power of Small Audiences

Is bigger always better? If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach. Social media influence is too often defined by how many people like your stuff. But recent trends are signaling a […]
April 30, 2019

5 Time-Saving Social Media Content Creation Tips

You know content can drive your business forward. It can build your audience, educate your potential customers, engage your followers and delight your customers. In short: content is fantastic. But you know what else content is? TIME-CONSUMING. No matter what industry you are in, it takes time, energy and brain […]
March 5, 2019

Everything You Need To Make Your Next Webinar A Smashing Success

If you have a service based industry or if you sell information products, then there is a great chance that at some point you’ve considered webinars as a marketing tool. Hosting a webinar is a super smart way to build trust with your audience, win over new prospects and convert […]
February 26, 2019

5 Brilliant Ways to Never Run out of Social Media Content Ideas

We’ve all been there… you sit down to write social media content and… you sit and stare at the screen because nothing is coming to you! So of course, you end up checking Facebook, Twitter, Instagram for 45 minutes until you remember you’re supposed to be working so you come […]
January 16, 2019

What We Learned from 3 Months of Twitter Chats

We owe Twitter a huge thanks because, without it, Edgar might not be what it is today or even here at all. Our founder Laura Roeder began her career selling Twitter marketing courses. The idea for Edgar came to her when she was using Twitter to promote her business and […]
December 20, 2018

4 Steps for Creating a Content Calendar for Social Media

Every busy entrepreneur knows the feeling of having to scramble to create content for social media. Feeling like you HAVE to come up with content last minute is not only annoying but it also doesn’t create a memorable social media feed for your followers. That’s why you need a content […]
December 13, 2018

Top Social Media Strategy Mistakes To Avoid

Every year around this time, small business owners and solopreneurs set out to plan their best year ever. They download all of the templates and make all the plans and create all the calendars then somewhere around April, they start to wonder… “Why isn’t this really working?” Sound familiar? If […]
December 11, 2018
social media management tools

Best Social Media Management Tools for 2019

Great social media pages don’t just occur. There is no social media fairy who can sprinkle fairy dust onto your social media accounts and make them perfect! Great social media pages are carefully constructed, measured, managed and built through strategy, energy, effort and, tools! Even at MeetEdgar, we know that […]
December 4, 2018
solopreneurs

The Holiday Survival Guide for Solopreneurs

The holidays can be a tough season for freelancers and solopreneurs. There’s no paid time off when you work for yourself. Adding the extra holiday expenses and additional social obligations to your already long to-do list might have you a little bit stressed. via GIPHY We know that some things […]
November 1, 2018

7 Ways to Make the Most of Small Business Saturday

Tis the season for holiday shopping! It’s that blink-and-you-miss-it time of year when calendars fill up with holiday parties and shopping carts are filled with gifts. via GIPHY For businesses, this is one of the busiest times of years and while it may seem like the whole world does their […]
July 17, 2018

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Imagine, for a minute, a world without reruns. No DVRs, no streaming, nothing – a TV show airs exactly once, and whether you missed it by an hour or by ten years, you’ll never get a chance to see it after that. (Have mercy! Spare us from this vision of […]
January 9, 2018

Behind the Scenes: Creating Your Perfect Home Office with Team Edgar

Every year, more and more people are working from home – and whether you’re an entrepreneur, a freelancer, or someone in a remote company like ours, you know that remote work presents some…unique challenges. (Finding the motivation to change out of yoga pants, for example.) We’ve written before about some […]
October 3, 2017

How to Tame Your Daily Schedule by Creating a Model Calendar

See if this feels familiar: Every Sunday night, you sit down with a drink in one hand and your phone in the other. You open up your calendar. And you scroll through the week ahead of you with dread. “How did I get so busy,” you ask your dog/roommate/houseplant. If […]
July 25, 2017

Yes, You Can Take Time Off as a Solo Entrepreneur

Your eye’s on the prize: that week-long trip with your favorite person and/or bingeworthy Netflix show. You’re ready to relax, put your feet up, and stop thinking about work for a few days. And then you panic. Because with no one looking after your business, you’re pretty certain you will: […]
April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 29, 2017

Easy, Gorgeous Graphics for Your Business with Free Online Tools

NOTE: This post was originally published in 2015, so we decided it was time for an update! We refreshed this list with the very latest free tools and some of the old faves that just keep on being awesome. Enjoy! Viral social media posts today are hyper-visual, and your business posts must […]
March 24, 2017

How to Transform Your Brand Into a Movement

You’ve heard plenty of times that your story is your brand. When you have a great story that people relate to, they may choose to work with you over a competitor simply because they feel like you get them. But what if your business is product-driven, you run a larger […]
October 11, 2016

These Twitter Stats Show Just How Much a Response Is Actually Worth

When you log in to Twitter, one of the first things you check is your notifications. But just how important is it to actually respond to all of them? After all, they DO add up. You might not feel like responding every single time someone mentions, tags, or replies to you! […]
June 23, 2016

How to Promote a Business on Facebook by Writing Great Posts

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Three of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part Two! No matter what the overall strategy of your Facebook presence […]