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May 16, 2019

How To Create The Perfect Lead Magnet

This is part 2 of our 3-part series of how to grow your email list. If you missed part 1, you can check it out here. Remember when receiving email felt exciting? You’d logged onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days […]
May 7, 2019

Everything You Need To Know About How To Build An Email List in 2019

This article is the first of a 3-part series on how to build an email list in 2019.  “There’s money in the list.” That’s a line that sounds like it’s straight out of a cheesy mob movie but it’s a line that every content creator has heard at least once. […]
July 2, 2018

5X Your Lead Gen: Why 98% of Your Visitors Never Convert (And How To Change That)

It’s one thing to attract website visitors. It’s another to convince them to convert. That’s why so many business owners and marketers look at their stats – such as web traffic versus converted leads – and shake their heads over the disparity. If your traffic isn’t converting, you have to […]
May 15, 2018

Do Those Opt-Ins You See Everywhere Actually Work, Or Are They Just Annoying?

Raise your hand if this ever happens to you. (Or don’t. We can’t really tell either way.) You’re cruising around the web, catching up on your favorite blogs, and suddenly, one of these appears: Whether or not you EVER actually click on “Allow Notifications,” you may wonder from time to […]
May 8, 2018

Why It Might Be Time to Rethink Your Email Newsletter Strategy

Want more people to visit your site and read your blog posts? (That’s a rhetorical question. We kind of assume that you do.) Sure, creating great content is your priority numero uno. Sharing it on social media should be an integral part of every content marketing strategy, too. But one […]
March 20, 2018

What We’ve Learned from Six Months of Testing Email Subject Lines

How much of a difference can changing a single word in your email subject line REALLY make? You might be surprised! (It still surprises us, sometimes.) Every week, we send our newsletter to 125,ooo+ subscribers – and every week, we send it with two different subject lines. (Before we keep going, here’s […]
February 21, 2018

Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost

Around Autumn 2017, we realized something weird about our email open rates: They weren’t that great. They weren’t BAD, but they were pretty consistently below the industry average – and if we’re being honest, that didn’t feel too amazing. With a few little tweaks, though, we got a HUGE boost […]
July 27, 2017

Improving Your Email Open Rates Starts With the Spam Filter

Here’s a scary thought: How many emails do you think you get every single day? You’ve got your coworkers. Your friends. Your great uncle Frank with his forwarded political conspiracy theories. (Chill out, Frank!) Point is, email is overwhelming these days – and most people’s inboxes are so full that they tend […]
October 29, 2015

3 Steps to Get More Clients, Sell More Products, Make More Money

You’ve got what most people want: work you love. But doing work you love can come with certain sacrifices. Namely, cash flow. If you’re like most entrepreneurs I know, the beginning of your business journey was rough, really rough. Like, can-I-really-do-this rough. Unfortunately, it’s easier to imagine the success than […]