March 20, 2018

What We’ve Learned from Six Months of Testing Email Subject Lines

How much of a difference can changing a single word in your email subject line REALLY make? You might be surprised! (It still surprises us, sometimes.) Every week, we send our newsletter to 125,ooo+ subscribers – and every week, we send it with two different subject lines. (Before we keep going, here’s […]
February 21, 2018

Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost

Around Autumn 2017, we realized something weird about our email open rates: They weren’t that great. They weren’t BAD, but they were pretty consistently below the industry average – and if we’re being honest, that didn’t feel too amazing. With a few little tweaks, though, we got a HUGE boost […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 23, 2018

The 10-Minute Guide to Creating a Perfectly Professional Editorial Calendar

Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write? (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. If you want brainstorming tips, you can […]
January 16, 2018

Just How Scary IS Facebook’s Latest Algorithm Change?

Facebook kicked off 2018 by announcing some changes to how it determines what to show in the News Feed. According to a lot of places, this was literally the scariest thing imaginable. “Dropping the guillotine!” “Organic reach on Facebook is dead!” “Nail in the coffin for organic posts!” Is this really […]
December 21, 2017

All the Social Media Stuff You Might Have Missed in 2017 – Our Year in Review

2017 is drawing to a close – and even though time is a construct and all, we can’t resist the urge to look back on all the excitement of the past year. What were some of this year’s biggest highlights and changes in the social media marketing world? Catch up […]
December 5, 2017

Should You Actually Tweet 280 Characters at a Time?

Twitter took millions of users by surprise when it announced in late 2017 that it was expanding its character-per-Tweet limit from 140 to 280. (Reactions to the change were…well, mixed.) 280 tweets look like serial killer manifestos — Scott Aukerman (@ScottAukerman) October 8, 2017 Now that the shock of Tweets doubling […]
November 28, 2017

How to Drive Instagram Traffic to Your Blog Posts (Without Spending a Dollar on Ads)

With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube). And with so many users, it’s no wonder that so many companies are finding great success at building brands and driving engagement on this network. All too often, though, it seems like […]
November 21, 2017

How to Bring Your Content Back to Life with a Quick Audit

Sometimes you write a blog post so good and so timeless that you can keep on sharing it basically forever. Makes your job easy, right? You can load up some promotional status updates and keep on recycling them over and over without lifting a finger! But what about all of […]
August 17, 2017

Inside Museum Hack’s Time-Saving Strategy for Scoring Big on Social Media

When it comes to content marketing, how you share on social media can be every bit as important as what you share. Just ask the team at Museum Hack! They’ve revolutionized the way we think about going to the museum, providing audience development and team workshops, consulting, and even their own group […]
August 15, 2017

3 Valuable Lessons On Keeping It Real From Expert Affiliate Marketers

The ethics of affiliate marketing can be a pretty controversial topic. (Like, “what color was that dress from a few years back” controversial.) After all, how do you trust that someone’s recommendations are authentic when you know that they’ll get paid if you take them? And when you’re the one […]
August 15, 2017

6 Free, Simple Blogging Tools You’ll Want to Actually Use

Did you hear that? It’s the sound of yet another new app being developed and launched for the first time. Oh, there’s another one! And another! Get sucked into trying ’em out as they appear, and all those tools that are supposed to save you time can end up taking up […]
August 10, 2017

Think Fast – This Facebook Algorithm Change Judges Your Site On Speed

How quickly does your website load on mobile? (Do you know?) Because it’s getting a whole lot more important! In August 2017, Facebook announced an update to its algorithm that will favor sites with speedy load times on mobile. According to their announcement, even a three-second load time can be […]
August 1, 2017

The Anatomy of Popular Types of Blog Posts – and Why They Convert

You already know that blogging is an important cornerstone of any content marketing strategy. Like, you literally don’t need us to tell you that at all. When it comes down to the types of blog posts you write, though, you want to get the most bang for your buck – […]
July 27, 2017

Improving Your Email Open Rates Starts With the Spam Filter

Here’s a scary thought: How many emails do you think you get every single day? You’ve got your coworkers. Your friends. Your great uncle Frank with his forwarded political conspiracy theories. (Chill out, Frank!) Point is, email is overwhelming these days – and most people’s inboxes are so full that they tend […]
April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
May 5, 2016

The Edgar Guide to Blogging, Part One: Why You Need a Blog – Even if You Don’t Want One

If you want a successful social media marketing campaign, there’s one thing you need. No, it’s not the hottest social media scheduling tool (though that helps) and it’s not a secret algorithm that tells you when and where to post. It’s much simpler than that. You need a good blog. […]
October 28, 2015

The Entrepreneur’s Guide to Uncomplicated Editorial Calendars and Business Blogging

Do you know how to make a Pop Tart? Probably. You probably know that while you can eat them cold, like cavemen did before they invented fire, they’re WAY better if you toast them. But how do you know? Did you see it in a commercial? Did someone tell you […]