content

December 5, 2017

Should You Actually Tweet 280 Characters at a Time?

Twitter took millions of users by surprise when it announced in late 2017 that it was expanding its character-per-Tweet limit from 140 to 280. (Reactions to the change were…well, mixed.) 280 tweets look like serial killer manifestos — Scott Aukerman (@ScottAukerman) October 8, 2017 Now that the shock of Tweets doubling […]
November 28, 2017

How to Drive Instagram Traffic to Your Blog Posts (Without Spending a Dollar on Ads)

With almost one billion monthly active users, Instagram is officially the second most popular social network behind Facebook (excluding YouTube). And with so many users, it’s no wonder that so many companies are finding great success at building brands and driving engagement on this network. All too often, though, it seems like […]
November 21, 2017

How to Bring Your Content Back to Life with a Quick Audit

Sometimes you write a blog post so good and so timeless that you can keep on sharing it basically forever. Makes your job easy, right? You can load up some promotional status updates and keep on recycling them over and over without lifting a finger! But what about all of […]
August 17, 2017

Inside Museum Hack’s Time-Saving Strategy for Scoring Big on Social Media

When it comes to content marketing, how you share on social media can be every bit as important as what you share. Just ask the team at Museum Hack! They’ve revolutionized the way we think about going to the museum, providing audience development and team workshops, consulting, and even their own group […]
August 15, 2017

3 Valuable Lessons On Keeping It Real From Expert Affiliate Marketers

The ethics of affiliate marketing can be a pretty controversial topic. (Like, “what color was that dress from a few years back” controversial.) After all, how do you trust that someone’s recommendations are authentic when you know that they’ll get paid if you take them? And when you’re the one […]
August 15, 2017

6 Free, Simple Blogging Tools You’ll Want to Actually Use

Did you hear that? It’s the sound of yet another new app being developed and launched for the first time. Oh, there’s another one! And another! Get sucked into trying ’em out as they appear, and all those tools that are supposed to save you time can end up taking up […]
August 10, 2017

Think Fast – This Facebook Algorithm Change Judges Your Site On Speed

How quickly does your website load on mobile? (Do you know?) Because it’s getting a whole lot more important! In August 2017, Facebook announced an update to its algorithm that will favor sites with speedy load times on mobile. According to their announcement, even a three-second load time can be […]
August 1, 2017

The Anatomy of Popular Types of Blog Posts – and Why They Convert

You already know that blogging is an important cornerstone of any content marketing strategy. Like, you literally don’t need us to tell you that at all. When it comes down to the types of blog posts you write, though, you want to get the most bang for your buck – […]
July 27, 2017

Improving Your Email Open Rates Starts With the Spam Filter

Here’s a scary thought: How many emails do you think you get every single day? You’ve got your coworkers. Your friends. Your great uncle Frank with his forwarded political conspiracy theories. (Chill out, Frank!) Point is, email is overwhelming these days – and most people’s inboxes are so full that they tend […]
April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
March 3, 2017

How to Create Your Own Social Media Style Guide

If you’ve ever tried to “dress for success” without a clear definition of what that means, chances are, you’ve made some questionable wardrobe choices. It could be true that stripes demonstrate boldness, sneakers paired with dresses or suits signal creativity, and black turtlenecks register seriousness. But if they aren’t you, […]
May 5, 2016

The Edgar Guide to Blogging, Part One: Why You Need a Blog – Even if You Don’t Want One

If you want a successful social media marketing campaign, there’s one thing you need. No, it’s not the hottest social media scheduling tool (though that helps) and it’s not a secret algorithm that tells you when and where to post. It’s much simpler than that. You need a good blog. […]
October 28, 2015

The Entrepreneur’s Guide to Uncomplicated Editorial Calendars and Business Blogging

Do you know how to make a Pop Tart? Probably. You probably know that while you can eat them cold, like cavemen did before they invented fire, they’re WAY better if you toast them. But how do you know? Did you see it in a commercial? Did someone tell you […]
July 28, 2015

Six Common (and Cringeworthy) Mistakes to Avoid When Scheduling Social Content

Everybody makes mistakes sometimes – and when you’re lucky, those mistakes happen in a place where nobody can see. If you’re not paying attention one morning and accidentally squirt earlobe ointment on your toothbrush instead of Colgate, it might be embarrassing, but at least you can take that little secret […]
April 21, 2015

The Step-by-Step Guide to Beating Writer’s Block, Writing Amazing Blog Posts, and Driving Crazy Traffic to Your Website

Who knew blogging was gonna be so much work? It seemed so easy back when you started. A post a week? No biggie! Let’s do this thing! But eventually, you start running out of ideas. You start having more urgent things you need to deal with. All of a sudden, […]