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July 8, 2019

How to A/B Test Your Social Media

The big question most people have about their social media marketing is, “Will it work?” There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years consuming every piece of content about social media marketing […]
June 27, 2019

How To Have Influence (Without Becoming An Influencer)

The term “influencer” has crept into our everyday language and stuck there, thanks to the rise of today’s internet influencers. Whether you’ve purchased some vitamins because your favorite Instagrammer showed them off during an Instagram story or you’ve stopped following a YouTuber after they posted their first unboxing video that […]
May 16, 2019

How To Create The Perfect Lead Magnet

This is part 2 of our 3-part series of how to grow your email list. If you missed part 1, you can check it out here. Remember when receiving email felt exciting? You’d log onto your account and expectantly wait for the “You’ve Got Mail” sound. Well, sadly, those days […]
April 30, 2019

5 Time-Saving Social Media Content Creation Tips

You know content can drive your business forward. It can build your audience, educate your potential customers, engage your followers and delight your customers. In short: content is fantastic. But you know what else content is? TIME-CONSUMING. No matter what industry you are in, it takes time, energy and brain […]
April 18, 2019

How To Measure Social Media Using Google Analytics

If there’s one thing that every entrepreneur knows, it’s that if you are going to put in the work, you need to know what’s working for you. This is especially important if you are a solopreneur because your time is limited so you need to know that you’re spending your […]
April 2, 2019

A Guide to Evergreen Content for Entrepreneurs

Do you ever feel like you’re a hamster on a wheel when it comes to creating content? Like no matter how much you create, you can’t stop? Whether it’s social media updates, blog posts, emails or podcast episodes, content needs to be consistent and that means you might be creating […]
March 21, 2019

How To Schedule Instagram Stories With MeetEdgar

We love a good Instagram story here at MeetEdgar because, really, what’s not to love about Instagram stories? They are fun, easy to consume and engaging. We’re not the only ones loving Instagram stories! Everyone seems to be loving them these days! In fact, 500 million Instagram users upload stories […]
March 19, 2019

Anatomy of a Shareable Blog Post

Blogging has evolved over the years. At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram as many keywords in it as possible. Then, you needed to have a quality blog. Search engines began to focus […]
March 12, 2019

9 Useful Social Media Tips for Podcasters

Podcasting is a fast-growing industry. There are millions of podcast episodes and hundreds of thousands of shows in the world that cover every single topic under the sun and there’s still room for more! Why is podcasting so popular? The start-up costs are relatively low. All you need is a […]
March 5, 2019

Everything You Need To Make Your Next Webinar A Smashing Success

If you have a service based industry or if you sell information products, then there is a great chance that at some point you’ve considered webinars as a marketing tool. Hosting a webinar is a super smart way to build trust with your audience, win over new prospects and convert […]
February 26, 2019

5 Brilliant Ways to Never Run out of Social Media Content Ideas

We’ve all been there… you sit down to write social media content and… you sit and stare at the screen because nothing is coming to you! So of course, you end up checking Facebook, Twitter, Instagram for 45 minutes until you remember you’re supposed to be working so you come […]
February 14, 2019

How To Use Emojis In Your Marketing With These Useful Emoji Shortcuts

Crying laughing. Heart eyes. Fire. Eggplant. Be honest, did you think of an emoji while reading any of these words? 😉 Emojis have become part of our language, especially in social media, messaging and online content. Not convinced? Even the dictionary uses emojis! The Oxford Dictionary chose an emoji as […]
January 16, 2019

What We Learned from 3 Months of Twitter Chats

We owe Twitter a huge thanks because, without it, Edgar might not be what it is today or even here at all. Our founder Laura Roeder began her career selling Twitter marketing courses. The idea for Edgar came to her when she was using Twitter to promote her business and […]
December 20, 2018

4 Steps for Creating a Content Calendar for Social Media

Every busy entrepreneur knows the feeling of having to scramble to create content for social media. Feeling like you HAVE to come up with content last minute is not only annoying but it also doesn’t create a memorable social media feed for your followers. That’s why you need a content […]
October 16, 2018

Social Media Scheduling Tips To Make Your Life Easier and Your Content Better

If you have been around these parts long enough, you know that we love to talk all about social media scheduling. Edgar is a social media scheduling tool, after all. We love social media scheduling because it makes it much easier and less time consuming to manage your social media […]
July 24, 2018

How to Use RSS Feeds to Save Time on Social Media

As handy as it is to use a social media scheduling tool – and we might be biased, but we think it’s pretty handy – you still can’t totally escape the necessary-but-kind-of-tedious task of actually adding social media updates. By using a tool that’s designed to add some of those updates […]
July 19, 2018

Try This Formula for Writing Quick Variations on Your Social Media Updates

In case you missed it, Edgar has a new feature that makes it easier than ever to keep your social feeds looking fresh with the perfect spread of content! You can learn more about how it works here, but the short version is that every time you add a new […]
July 11, 2018

Pros and Cons of Writing Articles on LinkedIn Instead of Your Blog

When you pop on over to your LinkedIn Feed, you probably see this enticing lil’ button right at the top: Question is, do you ever use it? Should you? LinkedIn’s on-site publishing platform is convenient, but when you also operate a blog for your business, it can feel a little redundant. […]
June 19, 2018

How to Create Super Shareable Content Exclusively for Social Media

You probably already know about the importance of sharing links to your own content on social media. (That’s part of the whole point of social media marketing, you know?) But not all of the stuff you post on social necessarily has to be a traffic-driver – in fact, some of […]
June 5, 2018

Need a Break From Writing Blog Posts? Create These Types of Content Instead

A lot of content marketing advices hinges on blogging. Write blog posts, use those to drive traffic to your site, repeat – you know the drill. But what if you don’t like writing blog posts? What if you HATE writing blog posts? Are there no other options? (Okay. Deep breaths.) There […]