February 23, 2018

Make Social Sharing Simpler with Edgar’s New WordPress Integration

Want to make it easier than ever for your blog’s readers to share your posts via Edgar? (Easier usually is a good thing, after all.) Edgar users can already add content on the fly with our Chrome plugin and browser bookmarklet, and now, they can also do it using the #1-selling […]
February 8, 2018

Why Managing Social Media Isn’t Working for Your Business

Ever feel like social media marketing just isn’t working for your business? That’s the position that the team from Gripped, a UK-based marketing agency, found themselves in. Gripped took a hard look at their social media strategy, and used what they learned to turn their social into a traffic-driving, lead generation […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
January 23, 2018

The 10-Minute Guide to Creating a Perfectly Professional Editorial Calendar

Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write? (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. If you want brainstorming tips, you can […]
December 21, 2017

All the Social Media Stuff You Might Have Missed in 2017 – Our Year in Review

2017 is drawing to a close – and even though time is a construct and all, we can’t resist the urge to look back on all the excitement of the past year. What were some of this year’s biggest highlights and changes in the social media marketing world? Catch up […]
November 21, 2017

How to Bring Your Content Back to Life with a Quick Audit

Sometimes you write a blog post so good and so timeless that you can keep on sharing it basically forever. Makes your job easy, right? You can load up some promotional status updates and keep on recycling them over and over without lifting a finger! But what about all of […]
September 6, 2017

9 Ways to Beat Writer’s Block (By Walking Away From Your Computer)

Blank pages are scary. Like, evil clown riding a giant spider scary. So when you know that you have to get a new blog post written, and you’re staring down that blank page and that blinking cursor feeling 100% stuck, you’re not necessarily setting yourself up for success. In fact, sitting at […]
August 30, 2017

Dos and Don’ts for Pitching, Writing, and Following Up On a Guest Post

We’ve all seen it. For every blog post out there saying that guest posting is a great use of your time, there’s another that says it doesn’t really pay off. Thanks, Internet! Really, though, the truth is somewhere in between. Writing guest posts for other sites can be a great […]
August 23, 2017

The Writing Rules You Should Break When You’re Blogging

Do you remember writing your very first book report back in school? You stayed up late poring over that book, making notes as you went, carefully consulting your English teacher’s guidelines and sweating over commas versus semicolons (which, to be fair, still stumps a lot of adults). When it comes […]
August 15, 2017

6 Free, Simple Blogging Tools You’ll Want to Actually Use

Did you hear that? It’s the sound of yet another new app being developed and launched for the first time. Oh, there’s another one! And another! Get sucked into trying ’em out as they appear, and all those tools that are supposed to save you time can end up taking up […]
August 1, 2017

The Anatomy of Popular Types of Blog Posts – and Why They Convert

You already know that blogging is an important cornerstone of any content marketing strategy. Like, you literally don’t need us to tell you that at all. When it comes down to the types of blog posts you write, though, you want to get the most bang for your buck – […]
April 20, 2017

How to Keep SEO in Mind When You’re Blogging (Without It Being Super Annoying)

You’ve got the writing chops. Just this morning you caught yourself aggressively nodding in self-admiration at your latest blog post. Forwarding a particularly witty piece to your mom for praise is not beyond you. It feels good. But as a writer in the digital age, you’re also responsible for producing […]
May 19, 2016
Blogging schedule

How to Schedule & Promote Blog Posts

You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of those things, you should definitely click those links before reading any further – because […]
May 12, 2016
blogger's toolkit

The Edgar Guide to Blogging, Part Two: The Secrets of “Know, Like, Trust.”

In our last segment, we talked about why your website needs a blog (hint: it’s the cornerstone of your entire social media strategy) and we shared the importance of a little formula we call “know, like, trust.” Today we’re going to dig a little deeper into that, and we’ll offer a few ideas […]
May 5, 2016

The Edgar Guide to Blogging, Part One: Why You Need a Blog – Even if You Don’t Want One

If you want a successful social media marketing campaign, there’s one thing you need. No, it’s not the hottest social media scheduling tool (though that helps) and it’s not a secret algorithm that tells you when and where to post. It’s much simpler than that. You need a good blog. […]
October 28, 2015

The Entrepreneur’s Guide to Uncomplicated Editorial Calendars and Business Blogging

Do you know how to make a Pop Tart? Probably. You probably know that while you can eat them cold, like cavemen did before they invented fire, they’re WAY better if you toast them. But how do you know? Did you see it in a commercial? Did someone tell you […]
April 21, 2015

The Step-by-Step Guide to Beating Writer’s Block, Writing Amazing Blog Posts, and Driving Crazy Traffic to Your Website

Who knew blogging was gonna be so much work? It seemed so easy back when you started. A post a week? No biggie! Let’s do this thing! But eventually, you start running out of ideas. You start having more urgent things you need to deal with. All of a sudden, […]
March 3, 2015

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Way back in the summer of 1997, while everyone was busy listening to the Spice Girls and quoting Austin Powers, NBC started promoting its summer reruns with a slogan that made them an object of much public ridicule at the time: “If you haven’t seen it, it’s new to you!” […]