blogging

July 17, 2018

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Imagine, for a minute, a world without reruns. No DVRs, no streaming, nothing – a TV show airs exactly once, and whether you missed it by an hour or by ten years, you’ll never get a chance to see it after that. (Have mercy! Spare us from this vision of […]
July 11, 2018

Pros and Cons of Writing Articles on LinkedIn Instead of Your Blog

When you pop on over to your LinkedIn Feed, you probably see this enticing lil’ button right at the top: Question is, do you ever use it? Should you? LinkedIn’s on-site publishing platform is convenient, but when you also operate a blog for your business, it can feel a little redundant. […]
June 5, 2018

Need a Break From Writing Blog Posts? Create These Types of Content Instead

A lot of content marketing advices hinges on blogging. Write blog posts, use those to drive traffic to your site, repeat – you know the drill. But what if you don’t like writing blog posts? What if you HATE writing blog posts? Are there no other options? (Okay. Deep breaths.) There […]
May 15, 2018

Do Those Opt-Ins You See Everywhere Actually Work, Or Are They Just Annoying?

Raise your hand if this ever happens to you. (Or don’t. We can’t really tell either way.) You’re cruising around the web, catching up on your favorite blogs, and suddenly, one of these appears: Whether or not you EVER actually click on “Allow Notifications,” you may wonder from time to […]
May 8, 2018

Why It Might Be Time to Rethink Your Email Newsletter Strategy

Want more people to visit your site and read your blog posts? (That’s a rhetorical question. We kind of assume that you do.) Sure, creating great content is your priority numero uno. Sharing it on social media should be an integral part of every content marketing strategy, too. But one […]
May 1, 2018

5 Easy Ways to Whip Up Quick Variations On Your Tweets

Twitter caused a real stir when they announced that as of late March 2018, it would be very against the rules to recycle your Tweets and use the same exact updates more than once. In the past, this sort of thing was generally only problematic in clear cases of spamming, but […]
April 24, 2018

Our Blog Views Just Jumped by 35% – Here’s Why

The following is a guest post from Worldwide101 founder and CEO Sandra Lewis: Many of the hundreds of solopreneurs we work with used to suffer from a common affliction known as “Prioritization Overload,” or “PO.” Okay, we made up that term. But the struggle it represents is real. PO sounds […]
February 23, 2018

Make Social Sharing Simpler with Edgar’s New WordPress Integration

Want to make it easier than ever for your blog’s readers to share your posts via Edgar? (Easier usually is a good thing, after all.) Edgar users can already add content on the fly with our Chrome plugin and browser bookmarklet, and now, they can also do it using the #1-selling […]
February 8, 2018

Why Managing Social Media Isn’t Working for Your Business

Ever feel like social media marketing just isn’t working for your business? That’s the position that the team from Gripped, a UK-based marketing agency, found themselves in. Gripped took a hard look at their social media strategy, and used what they learned to turn their social into a traffic-driving, lead generation […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
January 23, 2018

The 10-Minute Guide to Creating a Perfectly Professional Editorial Calendar

Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write? (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. If you want brainstorming tips, you can […]
December 21, 2017

All the Social Media Stuff You Might Have Missed in 2017 – Our Year in Review

2017 is drawing to a close – and even though time is a construct and all, we can’t resist the urge to look back on all the excitement of the past year. What were some of this year’s biggest highlights and changes in the social media marketing world? Catch up […]
November 21, 2017

How to Bring Your Content Back to Life with a Quick Audit

Sometimes you write a blog post so good and so timeless that you can keep on sharing it basically forever. Makes your job easy, right? You can load up some promotional status updates and keep on recycling them over and over without lifting a finger! But what about all of […]
September 6, 2017

9 Ways to Beat Writer’s Block (By Walking Away From Your Computer)

Blank pages are scary. Like, evil clown riding a giant spider scary. So when you know that you have to get a new blog post written, and you’re staring down that blank page and that blinking cursor feeling 100% stuck, you’re not necessarily setting yourself up for success. In fact, sitting at […]
August 30, 2017

Dos and Don’ts for Pitching, Writing, and Following Up On a Guest Post

We’ve all seen it. For every blog post out there saying that guest posting is a great use of your time, there’s another that says it doesn’t really pay off. Thanks, Internet! Really, though, the truth is somewhere in between. Writing guest posts for other sites can be a great […]
August 23, 2017

The Writing Rules You Should Break When You’re Blogging

Do you remember writing your very first book report back in school? You stayed up late poring over that book, making notes as you went, carefully consulting your English teacher’s guidelines and sweating over commas versus semicolons (which, to be fair, still stumps a lot of adults). When it comes […]
August 15, 2017

6 Free, Simple Blogging Tools You’ll Want to Actually Use

Did you hear that? It’s the sound of yet another new app being developed and launched for the first time. Oh, there’s another one! And another! Get sucked into trying ’em out as they appear, and all those tools that are supposed to save you time can end up taking up […]
August 1, 2017

The Anatomy of Popular Types of Blog Posts – and Why They Convert

You already know that blogging is an important cornerstone of any content marketing strategy. Like, you literally don’t need us to tell you that at all. When it comes down to the types of blog posts you write, though, you want to get the most bang for your buck – […]
April 20, 2017

How to Keep SEO in Mind When You’re Blogging (Without It Being Super Annoying)

You’ve got the writing chops. Just this morning you caught yourself aggressively nodding in self-admiration at your latest blog post. Forwarding a particularly witty piece to your mom for praise is not beyond you. It feels good. But as a writer in the digital age, you’re also responsible for producing […]
May 19, 2016
Blogging schedule

How to Schedule & Promote Blog Posts

You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of those things, you should definitely click those links before reading any further – because […]