fbpx

25% OFF ALL PLANS FROM NOW UNTIL JANUARY 15 – USE CODE NYEDGAR25 IN CHECKOUT

New Feature Alert: Create Quick Variations for Your Status Updates Using Edgar

Evergreen Tweet

From making sure your social media feeds look as fresh as possible to adhering to different social networks’ changing rules, it’s more important than ever to share a variety of social updates for each piece of content you want to promote.

That’s where Edgar’s new variations feature comes in.

Now you can add a whole stack of variations on a single update right inside Edgar, so you’re always sharing that perfect balance of content automatically!

You can test this feature out for free, no log-in required here.

Or if  you wanna see how it works? Watch this video from our founder Laura Roeder!

Let’s take a closer look!

Adding updates to Edgar using variations

When you visit the Add Content page in Edgar, you can enter a single social media update just like before, but you can also use the new Add variation button to start adding more updates:

Edgar's new content composer with variations

You can add as many variations as you want, then save them to your library all at once!

Animation showing how variations are added

Edgar will bundle all those variations together like a stack of cards, then go from stack to stack when he’s choosing what to share next.

Because he automatically alternates between stacks, you don’t have to worry about your variations getting posted back to back – you’ll still have the perfect spread to keep things fresh!

Edgar choosing an update from a stack

Edgar keeps your stacks bundled together in your update library, too, so you can keep track of which ones go together:

How variations display in edgar's update library

Bada bing, bada boom!

You get to quickly and easily add more updates in less time, and Edgar keeps ’em nice and organized, so you can share the perfect spread of content, keep your feeds looking fresh, and stay totally compliant with every social network’s terms & conditions.

(And that just feels really, really good.)

Time to add your own variations!

Ready to take this thing for a spin? Try it out for yourself, no sign-in required here.

Or if you’re an Edgar user, hop on over to your Add Content page, and whip up a stack of variations of your own!

(And keep your eyes peeled, ’cause we’re already working on new tweaks and improvements that’ll make adding variations even easier! Because honestly, we just can’t help ourselves.)

Social Share
Categories

Get Actionable Social Media Advice (And Not Too Much of It!)
Get EdgarNews, your monthly social media to-do list, delivered straight to your inbox.

Never Run Out
of Stuff to
Post on Social

MeetEdgar scheduling software automatically pulls posts from your content library to keep your social fresh everyday, on repeat.

8 Comments
  • This is interesting, but I’m not quite following how this is different than just uploading different updates with the same content at different times. Can you augment this with a specific scenario or use case? Thanks!

    • Tom VanBuren

      Sure! We’ll use our own blog as an example.

      We have a category in Edgar called “Our blog posts,” and every so often, we need to fill that up with new Tweets that promote our posts. We have dozens of evergreen blog posts to promote, though, so writing and saving multiple Tweets individually for each one can be time-consuming and inconvenient. With variations, we can write them pomodoro-style — write a handful of Tweets for one blog post, move on to the next, repeat. (And because of the way Edgar rotates between stacks of variations, we don’t have to worry about a bunch of Tweets promoting the same blog post getting shared back-to-back.)

      Another example would be if we don’t necessarily need to load up our library with Tweets promoting a bunch of different blog posts, but we have one new blog post that we want to write some promo Tweets for. We can use variations to write a stack of Tweets promoting that post, and we know that Edgar will automatically disperse those Tweets throughout the REST of our Tweets.

      In theory, this is all stuff you COULD do yourself manually, but it would take a lot more time and be a lot more tedious – the variations feature eliminates a bunch of steps for you, so you can get the same results but much faster, and with a lot less work!

  • Daniel Edelen

    We would prefer not to have Twitter tags in our Facebook content, but whereas before you could designate distinct text for Twitter and Facebook, if starting a new post from scratch, this capability now seems lost. (We like hashtags in our Twitter content but not our Facebook.) Oddly, going back to older posts that did have the distinction shows the distinction between the two remains. Weird. Is there anyway to force this in a new post?

    • Tom VanBuren

      All the variations in a single stack will be attributed to the same social profile or set of profiles. So in your case, the solution would be to have one stack of updates for one profile, and a separate stack of updates for another profile.

      None of Edgar’s functions have been taken away with this update, though – you can absolutely go on using Edgar exactly the same way as you always have, if you like!

  • Maureen Robson

    Excellent, excellent, I have already tested it out for a client and it is fab! Couple of questions (I’m sure there will be more):
    1. What happens if there is only one Stack for a particular client, so Edgar can’t then shuffle between stacks? I’m just thinking while I set it all up that will happen until I repopulate the library with new stacks
    2. Can you have a different image to accompany each variation? It seems like it kept the same image and there wasn’t an opportunity to change the image but I might have got this wrong.
    Thanks.

    • Tom VanBuren

      Glad you’re liking it so far – and those are good questions!
      1. In theory, if one of your scheduled categories had a single stack in it and no other updates, Edgar would in fact pull from that stack repeatedly, because there’s no other content for him to post. As long as there are other updates in that category, though – whether or not they’re in stack form – Edgar will still bounce back and forth like usual!
      2. In this first iteration, each update in a stack will include the same media. We’re working on updates that will enable you to change up your media between different updates in a single stack, so that’s definitely on the horizon – we just didn’t want to delay the release of Version 1.0 on account of it!
      Hopefully that all helps!

Leave a Reply