The holiday season is the perfect time to get strategic about how you engage with your audience on social media. While it is true that many companies are more active during this time, it’s also true that the audience is just as engaged as well.
Though you might worry that you’re talking to a potentially distracted audience, the truth is that the right message, delivered in the right way, can really have an impact.
And if that message carries some of the familiar emotions people tend to connect to this season, it will be all the more powerful.
So, if you’re looking for ways to stand out and be strategic during the busy holiday season, you’re in luck.
Today we’re sharing 7 holiday social media post ideas to help you make the most of the season in ways that create customer relationships and help you grow your social media following in the process.
7 Holiday Social Media Post Ideas
Give Your Account A Holiday Glow Up
Whether you go with the common holiday colors or stick with the ones that are synonymous with your brand, take some time to make your account feel festive.
A new banner or profile photo, some new highlight covers, or a set of holiday-themed posts can go a long way toward letting your audience know that you’re in the same amazing spirit of the season that they are.
Create Your Own Holiday Hashtags
Once you’ve decked the halls of your social channels, it’s time to explore your hashtag strategy.
Holiday hashtags make content easier to find and allow you to guide conversations beyond sharing your sales or specials.
Branded holiday hashtags also allow you to react to and engage with content created by your followers and customers. And the right hashtag strategy can be used to create a brand holiday tradition that followers will look forward to each year!
Whether you’re going for something serious or silly, making the hashtag timely will allow you to continue to connect with your audience during what can be a truly busy season for your business.
Make sure that the hashtags you choose aren’t overly crowded (that not too many people are using them), or skip that worry and create a brand new one that has no traffic yet.
Whether you want people to share their favorite holiday gifts or their spin on your own branded festive holiday tagline, make sure you introduce the hashtag a few times and let people know how to use it.
Once you’ve introduced it and explained how to use it, you may want to reach out to some current or loyal customers and personally mention the hashtag to get things going.
And once things get rolling along you’ll have the chance to see what your followers are creating with your hashtag and to highlight some of your team’s favorites along the way!
Make Followers Feel Like Old Friends
Whether you’re a small or large company, be sure you spend some of your social media time engaging with your customers and followers this season.
While it may feel like a small thing it can make a big difference to your followers.
Commenting on, liking and sharing can make things feel personal. And highlighting user-generated content can show clients that you value their brand loyalty.
Share Fun Branded Holiday Lists and Tips
Another great way to connect with customers and offer share-worthy content is to create fun branded holiday lists that align with your niche or your offers.
Whether you’re a makeup artist sharing the holiday’s go-to eyeshadow palettes or a chef sharing your favorite at-home holiday recipes, you’ll be able to offer something interesting and helpful to your clients.
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What are you looking at?! 👀 Halloween Eyeball Monster Cookie Recipe Yield: Approximately 30-36 cookies Prep Time: 15 Minutes Bake Time: 11 Minutes Ingredients: 2 ¼ Cup All Purpose Flour 2/3 cup NESTLÉ® TOLL HOUSE® Baking Cocoa 1 tsp. baking soda ¼ tsp salt 1 cup (2 sticks) salted butter softened ¾ cup granulated sugar 2/3 cup light brown sugar 2 large eggs 1 tsp vanilla extract 1 Cup NESTLÉ® TOLL HOUSE® Mini Morsels 1 Cup Decorative Candy Eyeballs Directions: PREHEAT oven to 350° F. Set aside 2 ungreased baking trays. COMBINE flour, cocoa, baking soda, and salt in small bowl. Beat butter and sugars in large mixer bowl until creamy. Add eggs and extract, beating well. Gradually beat in flour mixture. Stir in mini morsels. Using a cookie scoop or TBS measurer, scoop dough into balls and place on baking trays. PLACE candy eyeballs decoratively on tops of cookies. BAKE for 9 to 11 minutes or until centers are set. Cool on baking sheets for 2 minutes; remove to wire racks to cool completely. #NestleTollHouse #TollHouse #Halloween #HalloweenRecipe #CookieRecipe #Cookies #EasyRecipe #Recipe #SpookySeason #BakeFeed
And if you share your lists and tips into stories or Reels, you can always expand your lists into a blog or set of social media posts later on to keep that message going.
You can create branded lists and tips for things like “must-have” holiday gifts for certain types of people (Think: Dad’s, college students, new parents…), favorite festive movies, most-loved holiday traditions, tips for holiday party hosting, and fun local activities to do as a family.
These posts are also a great way to add value and create brand awareness during the hectic holiday rush. They make you a go-to resource for useful or interesting information and allow you to help potential clients before they become current ones.
Try Seasonal Contests and Countdowns
Contests and countdowns are fun ways to increase engagement during the holiday season. While both take some planning ahead, when done right they can grow your audience and get them excited for the season.
Wondering how to get started? Try something like “12 Days of ____” and make the contest or countdown relevant to your brand or how you help your customers.
Holiday challenges and countdowns also allow you to get even more user-generated content and give you the space to talk about topics beyond what you might typically cover in your day-to-day content without feeling scattered or misaligned.
Creative Community With Conversation Starters
One of the best parts about this time of year is that it reminds us of what’s most important. And that same spirit is alive and well in your customers.
This makes this the perfect time to let your followers know how you’re giving back or to offer them the opportunity to do that as well.
And be sure to use your posts to ask questions, run polls, and get a sense of your customer’s preferences. You can make this as fun, funny, or heartfelt as you’d like and it will give you fantastic insight into your potential customers and current followers too.
When you ask questions and share your “why” you create a loyal community within your social media world and beyond.
Remember: Consistency Is Key
No matter which one of these holiday social media post ideas you choose, whether it’s “12 Days of Lists” for your followers, create a custom branded holiday hashtag, or get feedback on their go-to holiday traditions, creating engaging content is all about hitting the right note and keeping things consistent.