Edgar’s Fave Five: What We’re Reading This Week #4

It can be tough to keep up with all the awesome blog posts out there on the interwebs, so as a little treat, we’ve again gathered five great reads from across the web for you to peruse at your leisure!

Bookmark these long- and long-ish reads and check them out whenever you’ve got some spring cleaning downtime. (We know it’s hard to put that Swiffer down, but we promise it’s worth it!)

choosing an audience from a crowd of many

1) Did You Know You Can Choose Your Blog Audience? – ConvertKit

A twist on the usual “content quality, not content quantity” post, our friends at ConvertKit posit that what your blog really needs is a “niched-down, loyal, dedicated, and excited group of readers.” (We couldn’t agree more!) Pursuing these types of readers, as opposed to just trying to get thousands and thousands of visits, actually increases the chances of conversions. This article walks you through exactly how to find these ideal readers/potential customers.

manager out of her depth and employees

2) The New Manager Death Spiral – Rands in Repose

If you’re a solopreneur, the thought “I can do it all, I’m the boss!” is probably a familiar one. When you start hiring people, learning to trust others to do the job you’ve always just done yourself can be a tough mental hurdle to overcome. Michael Lopp – VP of Engineering at Slack and a Silicon Valley veteran – takes readers down the “New Manager Death Spiral” and shows you how to use his own hard-learned lessons to, instead, become the leader you were meant to be.

3) Unlock honest feedback with this one word – Signal v. Noise

If it feels like you hear crickets any time you ask for feedback from your peers, you’re not alone. Claire Lew, CEO of Know Your Company, struggled with getting any feedback at all – from the very people who were supposed to be holding her accountable! It turned out that all she had to do was change how she asked.

4) Employee Onboarding 101: A Sample One-Week Program – Lever

There’s no “right” way to do employee onboarding. Once you start hiring, setting your employees up for success is one of the best investments you can make in your business. If you’re unsure where to begin, don’t worry – you’re not alone! Lever’s awesome “Onboarding 101” guide is a solid foundation.

5) Dream Big: 5 Research-Backed Ways to Achieve Your Most “Unrealistic” Dreams – Marie Forleo

Full disclosure: We love Marie Forleo. The “Multi-Passionate Entrepreneur” has hung out with Oprah, chatted with Tony Robbins, and is filled to the brim with inspiration and feel-good motivational wisdom that’s grounded in the real world. In this uplifting post/video, she offers five practical steps to attain even the most “unrealistic” dream – no matter what your inner voice is saying (at first).