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July 28, 2016
Social Media Planning by hand

Our Social Media Planning Routine

A strong social media planning game relies on a solid social media calendar. Your calendar is the backbone of your social strategy, the frame upon which everything else is built. It lets you stay organized, plan ahead, and keep a steady stream of content flowing on your social pages. In […]
July 21, 2016
How to Promote Your Blog KLT

How to Promote Your Blog with Podcasts

We’re big believers in the power of blogging for your business – our blog is one of our biggest sources of web traffic, and your blog should be too! Having a successful blog relies just as much on promoting your posts as it does on creating great content. Our last Edgar Learn post showed […]
July 7, 2016
Promote a blog with email

How to Promote a Blog Through Email

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Email Marketing, where we’ll talk about how to promote a blog or website using your email list. To read Part One, click here! We’re big believers in the power of a good […]
June 28, 2016

How We Hacked MailChimp to A/B Test Automated Campaigns

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part One of our series on Email Marketing, and focuses on a neat little trick we’ve been using with MailChimp. We absolutely adore MailChimp over here at MeetEdgar. It is without a doubt one of the most important […]
June 23, 2016

How to Promote a Business on Facebook by Writing Great Posts

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Three of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part Two! No matter what the overall strategy of your Facebook presence […]
June 21, 2016

How You Can Tell If Your Blog Is Actually Working

How do you tell if your blog is working? (And what does that even mean, exactly?) You know that it can make a massive difference to maintain a blog, even if you don’t necessarily want one. But how do you make sure that it’s actually moving the needle for your […]
June 16, 2016
Facebook reach establishes an audience

Facebook Reach: Everything You Need to Know

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part One! There are a lot of metrics you can use to […]
June 14, 2016

What the Emoji Boom Means For Your Marketing

Emoji got you like ?? That’s ok – it would have been hard for anyone to predict just how popular these modern emoticons would get, especially in marketing! In fact, the use of emoji by brands via email and mobile has gone up 777% since the beginning of 2015. (If […]
June 9, 2016

Facebook Marketing Tips for Any Budget

Believe it or not, this September will mark the 10th anniversary of Facebook being available to anyone with an email address (before that, you had to have a .edu email address). That’s a long stretch of time for a social media network remain relevant, and it’s easy to see Facebook has done far […]
June 2, 2016

Schedule Social Media Posts Like a Pro, with Categories

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Social Media Scheduling, where we’ll look at how to schedule social media posts using categories. Click here to read Part One! Today we’re going to take a close look at using categories […]
May 26, 2016
Not social media scheduling tools

Social Media Scheduling & Automation

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part One of our series on Social Media Scheduling. To read our series on blogging, start here! Promoting yourself and your content on social media can be ridiculously overwhelming… if you don’t have the right tools […]
May 19, 2016
Blogging schedule

How to Schedule & Promote Blog Posts

You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of those things, you should definitely click those links before reading any further – because […]
May 17, 2016

How Handheld Names are Redefining Influence for Social Media Marketers

Most people have probably wondered what it would do for their business if they suddenly scored a major endorsement – and if you haven’t, you definitely should. Not just for the reasons you already know, either! Because obviously, brands have been trying to score recommendations from influential tastemakers since always. […]
May 12, 2016
blogger's toolkit

The Edgar Guide to Blogging, Part Two: The Secrets of “Know, Like, Trust.”

In our last segment, we talked about why your website needs a blog (hint: it’s the cornerstone of your entire social media strategy) and we shared the importance of a little formula we call “know, like, trust.” Today we’re going to dig a little deeper into that, and we’ll offer a few ideas […]
May 10, 2016

The Most Popular Marketing Goal for Brands on Social Media

Ever stop to ask yourself what exactly you’re trying to accomplish on social media? Seriously, think about it. What are your top goals? What would have to happen for you to say you’re successful? More followers? More traffic to your website? More likes on your latest selfie? (Okay, that last […]
May 5, 2016

The Edgar Guide to Blogging, Part One: Why You Need a Blog – Even if You Don’t Want One

If you want a successful social media marketing campaign, there’s one thing you need. No, it’s not the hottest social media scheduling tool (though that helps) and it’s not a secret algorithm that tells you when and where to post. It’s much simpler than that. You need a good blog. […]
May 3, 2016

How People Judge Your Authenticity

According to a recent study, your brand is a lot like the old family heirlooms you see getting appraised on Antiques Roadshow – it’s only valuable if it’s authentic. (That, and it deserves better than gathering cobwebs in the attic.) But what IS authenticity? How do you measure it? How […]
April 19, 2016

These Three Challenges Are Plaguing Marketers All Over the World

Quick question: What are your top three challenges when it comes to marketing? Are they…knowing what to blog about? Keeping up with Facebook algorithm changes? Not getting distracted by adorable dancing baby animals? And an even bigger question: Are you alone? Turns out, not really – in fact, probably a […]
April 5, 2016

How to Get Ahead by Being Aggressive with Yourself

Admit it: running a business can feel a little depressing. As soon as one thing gets fixed, another one needs your attention. Whether you’re dealing with unpredictable social network algorithms, communication breakdowns, or a runaway, murderous AI, there’s always a new fire to put out. What’s easy to forget, though, […]
February 23, 2016

French Bulldogs, Monkeys, and Other Big Stock Image Trends

You’re smart – you already know that you need to think visually as part of your online marketing. Strong visuals help you get noticed on social. They make your blog posts stronger, and easier to promote. They can even help you make your case that the Earth is flat. The […]