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June 27, 2019

How To Have Influence (Without Becoming An Influencer)

The term “influencer” has crept into our everyday language and stuck there, thanks to the rise of today’s internet influencers. Whether you’ve purchased some vitamins because your favorite Instagrammer showed them off during an Instagram story or you’ve stopped following a YouTuber after they posted their first unboxing video that […]
June 13, 2019

What’s The Future of Social Media Metrics?

Metrics have changed over the years as the platforms have grown and social media marketing has evolved. While there have been lots of changes, there’s always been a general belief that more followers and more likes will lead to more engagement and that is the key to success. But now […]
June 4, 2019

The Power of Small Audiences

Is bigger always better? If you look at most commentary from social media experts, then the answer would be yes. Everything is about a bigger audience, more followers, higher reach. Social media influence is too often defined by how many people like your stuff. But recent trends are signaling a […]
April 2, 2019

A Guide to Evergreen Content for Entrepreneurs

Do you ever feel like you’re a hamster on a wheel when it comes to creating content? Like no matter how much you create, you can’t stop? Whether it’s social media updates, blog posts, emails or podcast episodes, content needs to be consistent and that means you might be creating […]
March 19, 2019

Anatomy of a Shareable Blog Post

Blogging has evolved over the years. At first, you just needed to have a blog. It really didn’t matter if your blogs were poorly written or functioned only to cram as many keywords in it as possible. Then, you needed to have a quality blog. Search engines began to focus […]
March 12, 2019

9 Useful Social Media Tips for Podcasters

Podcasting is a fast-growing industry. There are millions of podcast episodes and hundreds of thousands of shows in the world that cover every single topic under the sun and there’s still room for more! Why is podcasting so popular? The start-up costs are relatively low. All you need is a […]
December 13, 2018
social media trend

How to Schedule Posts on Instagram with Edgar

You asked and we answered! Instagram Scheduling for Edgar is here! Cue the party music! You can schedule your Instagram posts in Edgar and when the time comes to post, the Edgar app will send you a post notification and in just a few clicks, your content will be posted […]
November 1, 2018

7 Ways to Make the Most of Small Business Saturday

Tis the season for holiday shopping! It’s that blink-and-you-miss-it time of year when calendars fill up with holiday parties and shopping carts are filled with gifts. via GIPHY For businesses, this is one of the busiest times of years and while it may seem like the whole world does their […]
October 30, 2018

Getting Started On Social Media: 4 Social Media Templates To Save You Time

Remember when social media used to be a new thing and companies would either ignore it completely or let the intern handle it? Well, times have changed. Social media marketing has grown at a quick rate and no company can afford to skip out on this marketing channel. In fact, there […]
October 16, 2018

Social Media Scheduling Tips To Make Your Life Easier and Your Content Better

If you have been around these parts long enough, you know that we love to talk all about social media scheduling. Edgar is a social media scheduling tool, after all. We love social media scheduling because it makes it much easier and less time consuming to manage your social media […]
October 11, 2018

Not So Scary Social Media Tips For Beginners

A good horror story may keep you awake at night but social media nightmares shouldn’t! If you have a fear of social media, these not so scary social media tips for beginners will help you get over that fear. Are you someone who is hiding out behind your computer screen? […]
October 1, 2018

Starting An E-Commerce Business: How To Make Your First Sale

You’ve done it. You’ve opened an e-commerce store! You have carefully selected your products. You’ve posted on your Facebook page that your store is open and then…. You wait.  via GIPHY You refresh your Shopify app ten times waiting for the sales to come in. You check to make […]
September 11, 2018

Social Media Strategy for Small Business Owners

Creating a strong social media strategy takes a lot of guesswork out of your marketing plan. A little planning goes a long way, and you want to be prepared for using social media in your business because the opportunity is tremendous! Social media usage in the US has grown by […]
September 5, 2018

What is IGTV (Instagram TV) and How Do I Use It?

Editor’s Note August 2019:  Instagram has made several changes to IGTV since we originally published this blog post in September 2018. We’ve added the most recent IGTV updates to the end of the post. You’ve probably seen it. You are logged into your Instagram account and you have a small […]
August 27, 2018

Instagram Business Account or Personal Account – What’s the Difference?

Social media is one of the greatest ways to grow a business these days. But there are new rules constantly coming out about how to use your social media accounts, what companies can post to your account, and how to post on your so you stay on the “nice list.” […]
July 17, 2018

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Imagine, for a minute, a world without reruns. No DVRs, no streaming, nothing – a TV show airs exactly once, and whether you missed it by an hour or by ten years, you’ll never get a chance to see it after that. (Have mercy! Spare us from this vision of […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 24, 2017

How to Transform Your Brand Into a Movement

You’ve heard plenty of times that your story is your brand. When you have a great story that people relate to, they may choose to work with you over a competitor simply because they feel like you get them. But what if your business is product-driven, you run a larger […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
February 3, 2017

How to Write For Your Business While Still Sounding Like a Human

Every solopreneur or small business knows you have to speak up and stand out to be noticed. So why does writing copy for your website or social media account seem so difficult? The truth is, writing advice is full of contradictions. Be conversational – but not too conversational. Tell your […]