Marketing

December 13, 2018
social media trend

How to Schedule Post on Instagram with Edgar

You asked and we answered! Instagram Scheduling for Edgar is here! Cue the party music! You can schedule your Instagram posts in Edgar and when the time comes to post, the Edgar app will send you a post notification and in just a few clicks, your content will be posted […]
November 1, 2018

7 Ways to Make the Most of Small Business Saturday

Tis the season for holiday shopping! It’s that blink-and-you-miss-it time of year when calendars fill up with holiday parties and shopping carts are filled with gifts. via GIPHY For businesses, this is one of the busiest times of years and while it may seem like the whole world does their […]
October 30, 2018

Getting Started On Social Media: 4 Social Media Templates To Save You Time

Remember when social media used to be a new thing and companies would either ignore it completely or let the intern handle it? Well, times have changed. Social media marketing has grown at a quick rate and no company can afford to skip out on this marketing channel. In fact, there […]
October 16, 2018

Social Media Scheduling Tips To Make Your Life Easier and Your Content Better

If you have been around these parts long enough, you know that we love to talk all about social media scheduling. Edgar is a social media scheduling tool, after all. We love social media scheduling because it makes it much easier and less time consuming to manage your social media […]
October 11, 2018

Not So Scary Social Media Tips For Beginners

A good horror story may keep you awake at night but social media nightmares shouldn’t! If you have a fear of social media, these not so scary social media tips for beginners will help you get over that fear. Are you someone who is hiding out behind your computer screen? […]
October 1, 2018

Starting An E-Commerce Business: How To Make Your First Sale

You’ve done it. You’ve opened an e-commerce store! You have carefully selected your products. You’ve posted on your Facebook page that your store is open and then…. You wait.  via GIPHY You refresh your Shopify app ten times waiting for the sales to come in. You check to make […]
September 11, 2018

Social Media Strategy for Small Business Owners

Creating a strong social media strategy takes a lot of guesswork out of your marketing plan. A little planning goes a long way, and you want to be prepared for using social media in your business because the opportunity is tremendous! Social media usage in the US has grown by […]
September 5, 2018

What is IGTV (Instagram TV) and How Do I Use It?

You’ve probably seen it. You are logged into your Instagram account and you have a small little TV notification in their corner. You click it and suddenly there is a video playing and you feel like you’ve somehow left the Instagram app completely. Before you say, “Wait, this is a […]
August 27, 2018

Instagram Business Account or Personal Account – What’s the Difference?

Social media is one of the greatest ways to grow a business these days. But there are new rules constantly coming out about how to use your social media accounts, what companies can post to your account, and how to post on your so you stay on the “nice list.” […]
July 17, 2018

You Might Be Sitting on a Blogging Goldmine – Here’s How to Make Sure It Doesn’t Go to Waste

Imagine, for a minute, a world without reruns. No DVRs, no streaming, nothing – a TV show airs exactly once, and whether you missed it by an hour or by ten years, you’ll never get a chance to see it after that. (Have mercy! Spare us from this vision of […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 24, 2017

How to Transform Your Brand Into a Movement

You’ve heard plenty of times that your story is your brand. When you have a great story that people relate to, they may choose to work with you over a competitor simply because they feel like you get them. But what if your business is product-driven, you run a larger […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
February 3, 2017

How to Write For Your Business While Still Sounding Like a Human

Every solopreneur or small business knows you have to speak up and stand out to be noticed. So why does writing copy for your website or social media account seem so difficult? The truth is, writing advice is full of contradictions. Be conversational – but not too conversational. Tell your […]
September 8, 2016

Beat Writer’s Block with a Better Writing Process

In our last Edgar Learn post, we looked at brainstorming techniques to help come up with ideas for your blog – particularly when it comes to creating that valuable evergreen content. Today’s post is all about turning those ideas into great posts and beating writer’s block with a tried-and-true writing process. Writing […]
September 1, 2016

Coming Up With Evergreen Content

One of the most important parts of a solid content strategy is creating content that can last. Content that isn’t necessarily tied to a specific fad or trend, and that will be as meaningful if someone reads it in a year as when they read it today. (No pressure.) We […]
August 11, 2016
SEO Strategy at work

How to Stop Letting Bad SEO Strategies Lead to Bad Content

Quality content is one of the most sought-after resources on the internet. At the same time, there’s a general misunderstanding about what “quality” actually means in this context. A lot of people think that the quality of a post is measured by the amount of traffic it drives to a […]
July 28, 2016
Social Media Planning by hand

Our Social Media Planning Routine

A strong social media planning game relies on a solid social media calendar. Your calendar is the backbone of your social strategy, the frame upon which everything else is built. It lets you stay organized, plan ahead, and keep a steady stream of content flowing on your social pages. In […]
July 21, 2016
How to Promote Your Blog KLT

How to Promote Your Blog with Podcasts

We’re big believers in the power of blogging for your business – our blog is one of our biggest sources of web traffic, and your blog should be too! Having a successful blog relies just as much on promoting your posts as it does on creating great content. Our last Edgar Learn post showed […]
July 7, 2016
Promote a blog with email

How to Promote a Blog Through Email

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Email Marketing, where we’ll talk about how to promote a blog or website using your email list. To read Part One, click here! We’re big believers in the power of a good […]