Marketing

March 24, 2017

How to Transform Your Brand Into a Movement

You’ve heard plenty of times that your story is your brand. When you have a great story that people relate to, they may choose to work with you over a competitor simply because they feel like you get them. But what if your business is product-driven, you run a larger […]
March 8, 2017

A Step-By-Step Guide to Determine Your Facebook Reach

When we first wrote this post in early 2015, the average Facebook reach was about 4.11% of total Page likes. Meaning for every 100 people who liked a Page, only four of them actually saw a post in their News Feed. In January 2017, the average reach was 8.92% – more than double! […]
February 3, 2017

How to Write For Your Business While Still Sounding Like a Human

Every solopreneur or small business knows you have to speak up and stand out to be noticed. So why does writing copy for your website or social media account seem so difficult? The truth is, writing advice is full of contradictions. Be conversational – but not too conversational. Tell your […]
September 8, 2016

Beat Writer’s Block with a Better Writing Process

In our last Edgar Learn post, we looked at brainstorming techniques to help come up with ideas for your blog – particularly when it comes to creating that valuable evergreen content. Today’s post is all about turning those ideas into great posts and beating writer’s block with a tried-and-true writing process. Writing […]
September 1, 2016

Coming Up With Evergreen Content

One of the most important parts of a solid content strategy is creating content that can last. Content that isn’t necessarily tied to a specific fad or trend, and that will be as meaningful if someone reads it in a year as when they read it today. (No pressure.) We […]
August 11, 2016
SEO Strategy at work

How to Stop Letting Bad SEO Strategies Lead to Bad Content

Quality content is one of the most sought-after resources on the internet. At the same time, there’s a general misunderstanding about what “quality” actually means in this context. A lot of people think that the quality of a post is measured by the amount of traffic it drives to a […]
July 28, 2016
Social Media Planning by hand

Our Social Media Planning Routine

A strong social media planning game relies on a solid social media calendar. Your calendar is the backbone of your social strategy, the frame upon which everything else is built. It lets you stay organized, plan ahead, and keep a steady stream of content flowing on your social pages. In […]
July 21, 2016
How to Promote Your Blog KLT

How to Promote Your Blog with Podcasts

We’re big believers in the power of blogging for your business – our blog is one of our biggest sources of web traffic, and your blog should be too! Having a successful blog relies just as much on promoting your posts as it does on creating great content. Our last Edgar Learn post showed […]
July 7, 2016
Promote a blog with email

How to Promote a Blog Through Email

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Email Marketing, where we’ll talk about how to promote a blog or website using your email list. To read Part One, click here! We’re big believers in the power of a good […]
June 28, 2016

How We Hacked MailChimp to A/B Test Automated Campaigns

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part One of our series on Email Marketing, and focuses on a neat little trick we’ve been using with MailChimp. We absolutely adore MailChimp over here at MeetEdgar. It is without a doubt one of the most important […]
June 23, 2016

How to Promote a Business on Facebook by Writing Great Posts

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Three of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part Two! No matter what the overall strategy of your Facebook presence […]
June 21, 2016

How You Can Tell If Your Blog Is Actually Working

How do you tell if your blog is working? (And what does that even mean, exactly?) You know that it can make a massive difference to maintain a blog, even if you don’t necessarily want one. But how do you make sure that it’s actually moving the needle for your […]
June 16, 2016
Facebook reach establishes an audience

Facebook Reach: Everything You Need to Know

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Facebook Marketing, where we’ll give away some of the Facebook marketing tips we follow ourselves. Click here to read Part One! There are a lot of metrics you can use to […]
June 14, 2016

What the Emoji Boom Means For Your Marketing

Emoji got you like ?? That’s ok – it would have been hard for anyone to predict just how popular these modern emoticons would get, especially in marketing! In fact, the use of emoji by brands via email and mobile has gone up 777% since the beginning of 2015. (If […]
June 9, 2016

Facebook Marketing Tips for Any Budget

Believe it or not, this September will mark the 10th anniversary of Facebook being available to anyone with an email address (before that, you had to have a .edu email address). That’s a long stretch of time for a social media network remain relevant, and it’s easy to see Facebook has done far […]
June 2, 2016

Schedule Social Media Posts Like a Pro, with Categories

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part Two of our series on Social Media Scheduling, where we’ll look at how to schedule social media posts using categories. Click here to read Part One! Today we’re going to take a close look at using categories […]
May 26, 2016
Not social media scheduling tools

Social Media Scheduling & Automation

Welcome to Edgar Learn, where we share the strategies that helped us find success! This is Part One of our series on Social Media Scheduling. To read our series on blogging, start here! Promoting yourself and your content on social media can be ridiculously overwhelming… if you don’t have the right tools […]
May 19, 2016
Blogging schedule

How to Schedule & Promote Blog Posts

You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of those things, you should definitely click those links before reading any further – because […]
May 17, 2016

How Handheld Names are Redefining Influence for Social Media Marketers

Most people have probably wondered what it would do for their business if they suddenly scored a major endorsement – and if you haven’t, you definitely should. Not just for the reasons you already know, either! Because obviously, brands have been trying to score recommendations from influential tastemakers since always. […]
May 12, 2016
blogger's toolkit

The Edgar Guide to Blogging, Part Two: The Secrets of “Know, Like, Trust.”

In our last segment, we talked about why your website needs a blog (hint: it’s the cornerstone of your entire social media strategy) and we shared the importance of a little formula we call “know, like, trust.” Today we’re going to dig a little deeper into that, and we’ll offer a few ideas […]