Edgar

May 25, 2017

Facebook’s Clickbait Filter Means Your Headlines Are More Important Than Ever

Know what might be one of the riskiest words to use on Facebook? It’s this. No, literally – it’s “this.” Because in May, Facebook tweaked its algorithm, and now it’s stricter than ever when judging your content’s quality. This algorithm update is a bigger and badder version of one they […]
May 23, 2017

Wanna Host a Webinar? Here’s How You Find People to Watch It

The tunes are pumping, the pizza is ordered, and the beverages are chilling. The party is ready to go. Except, wait! Is anyone actually going to show up? We all know the feeling – that gut-wrenching onset of anxiety that boils up right before a party, synchronized swimming competition, or knighting ceremony. […]
May 19, 2017

How to Create Audience Personas That Are Actually Super Useful

Over the years, you’ve likely received (and, okay, given) gifts that aren’t quite right. Your brother’s girlfriend’s mom was sweet to puffy paint that reindeer sweatshirt for you, but it’s not quite your style. Turns out she had you all wrong – and she probably isn’t alone. Marketers constantly act […]
May 18, 2017

Link Trust Is More Important Than Ever – Here’s How to Build Yours

Creating the best marketing content in the world won’t help your business if you can’t get anyone to read it. Problem is, to get people to read it, you need them to trust you. And let’s face it – there’s a lot of pretty bad content out there! (Raise your […]
May 9, 2017

Easy-to-Miss LinkedIn Strategies That Can Give You That Extra Edge

Let’s say you’re invited to a mixer-party-networking-event thingy (or whatever the hip kids call ‘em these days). All the movers and shakers in your industry are in attendance. Sounds like a must-go, must-look-good, must-rock-it kind of situation. Right? For sure, but chances are this is not a cheap ticket. However, […]
May 2, 2017

How to Turn a Single Blog Post Into 10 Fresh Pieces of Content (Or More!)

Your brain is foggy. Judging by the volume of cat videos you consumed this morning, it’s fair to say you’re distracted. Maybe even a tad irritable. And it’s all because of a very real condition: You have a bad case of CMF (Content Marketing Fatigue). It happens to the best […]
April 28, 2017

How to Find the Right Kind of Writer for Your Business (and Actually Work With Them)

We’ve all heard the stereotypes of what it’s like to be a writer – the brooding poet, the caffeinated copywriter, the obsessive novelist. With so many types out there, how do you know what to expect? If you’re thinking of hiring a freelance writer for your business, how do you even begin the process […]
April 25, 2017

Getting Started With Guest Posters: What to Know Before You Begin

Keeping your blog consistently interesting and engaging for your readers over time can be challenging. When you first start, creating valuable, traffic-driving content might feel easy – the ideas just keep on flowing! But as time goes on and your audience expects something fantastic and new on a regular basis, the pressure makes […]
April 20, 2017

How to Keep SEO in Mind When You’re Blogging (Without It Being Super Annoying)

You’ve got the writing chops. Just this morning you caught yourself aggressively nodding in self-admiration at your latest blog post. Forwarding a particularly witty piece to your mom for praise is not beyond you. It feels good. But as a writer in the digital age, you’re also responsible for producing […]
April 18, 2017

Are You Accidentally Ignoring Your Mobile Audience?

How big is your audience on mobile? (Do you know?) It’s okay if you don’t! It’s not something most of us actually think about that often, to be honest. And that’s exactly why it’s so important that you think about it NOW. Because on the one hand, mobile browsing isn’t exactly news […]
April 14, 2017

Writing for Twitter: How to Squeeze the Most Value Out of 140 Characters

Lists of social media tips are full of ideas of HOW to tweet – what days, what times, what topics. But what about writing the actual tweets? How do you make people smile or laugh, build a relationship, ask them to buy something, or create something they’ll want to share – […]
April 11, 2017

What You Should Do As Soon As Your Facebook Live Broadcast Ends

Facebook has put a lot of muscle (and a lot of money) behind their live broadcasting feature – and it’s seriously paying off! How much, exactly? One out of every five Facebook videos is now a live broadcast, and the feature’s popularity is only growing. (Which means that even if you […]
April 7, 2017

What Do You Need In Your Work-From-Home Survival Kit?

For a lot of people, working from home sounds like a dream. Getting paid in the comfort of your own space, enjoying a non-existent commute, and hanging out with your pets just sounds so…peaceful, right? Of course, working from home CAN be wonderful, but with every problem it solves – […]
April 4, 2017

Nail Your Next (or First!) Facebook Live Video Broadcast: Must-Know Tips

Jumping on the bandwagon isn’t always a good thing. However, in the case of Facebook Live, it might be worth a spin around the block. Facebook agrees with the watercooler talk: video is all the rage. Zuck and his crew even went on record back in March of 2016 saying […]
March 31, 2017

Transforming Your Brand Into a Movement: How to Talk About What You Sell

We’ve talked about transforming your brand into a movement using some real life examples like TOMS, Airbnb and LittleMissMatched. When they’re most effective, brands that spark movements erase the line between the brand and customer entirely. You don’t just wear TOMS. You’re the kind of person who wears TOMS. How about […]
March 29, 2017

Easy, Gorgeous Graphics for Your Business with Free Online Tools

NOTE: This post was originally published in 2015, so we decided it was time for an update! We refreshed this list with the very latest free tools and some of the old faves that just keep on being awesome. Enjoy! Viral social media posts today are hyper-visual, and your business posts must […]
March 28, 2017

5 Lessons You Can Learn From Vin Diesel’s Facebook Page

You know that to stand out on social, you’ve gotta do your own thing and be your own brand. Still – it can be super useful to take a few cues from the best of the best. After all, if someone’s social media presence has helped them earn the adoration […]
March 24, 2017

How to Transform Your Brand Into a Movement

You’ve heard plenty of times that your story is your brand. When you have a great story that people relate to, they may choose to work with you over a competitor simply because they feel like you get them. But what if your business is product-driven, you run a larger […]
March 23, 2017

Edgar’s Fave Five: What We’re Reading This Week #3

It’s time again for Edgar’s Fave Five – our semi-regular, sometimes-weekly, always interesting roundup of five great reads from across the web. We recommend bookmarking these links for later – they’re the perfect length to check out over a leisurely lunch break. Or you can save them for the weekend when you’re […]
March 21, 2017

Facebook Stories: Coming Soon to Your News Feed?

Facebook has been quietly rolling out a new feature, and you’re definitely going to know right away if you have it – because it lives right at the top of your News Feed! The network has been testing out a Stories feature for months, slowly rolling it out to more and more […]