Categories

May 19, 2016
Blogging schedule

How to Schedule & Promote Blog Posts

You already know how important your blog is to your business, and how you can use it to build up the all-important values of Know, Like, and Trust with your customers. (And if you don’t know either of those things, you should definitely click those links before reading any further – because […]
May 12, 2016
blogger's toolkit

The Edgar Guide to Blogging, Part Two: The Secrets of “Know, Like, Trust.”

In our last segment, we talked about why your website needs a blog (hint: it’s the cornerstone of your entire social media strategy) and we shared the importance of a little formula we call “know, like, trust.” Today we’re going to dig a little deeper into that, and we’ll offer a few ideas […]
March 8, 2016

Five Quick Fixes for Your Least Productive Slack Habits

When you’re running a business of your very own, it’s tempting to want to do everything differently. As entrepreneurs, we always want to forge our own path! We’re supposed to do things like stop assigning deadlines, or say “screw it” to going viral, or break up with a program like […]
February 2, 2016

We Need to Redefine “Culture Fit”

Hiring would be a lot easier if it were just a matter of finding someone with skills – but it isn’t. It’s also a matter of finding someone who fits – someone who’s a good match for your business and your team not only because they have talent, but because […]
December 1, 2015

The Three Quick Questions That Reveal Our Worst Business Habits

Sometimes, the hardest part of breaking a bad habit isn’t actually the part where you break it at all – it might be in just recognizing that it’s a bad habit in the first place! Professional habits are relatively easy to pick up, because they sort of sneakily become part […]
November 10, 2015

How We Tackled the Biggest Problems In Our Remote Team

Working with a remote team – whether it’s just one other person or more than a dozen – has some serious perks. Wearing your jim-jams ‘til noon, for example. But despite advantages like that one, there are any number of problems that any remote business has to overcome, too – […]
November 3, 2015

These Three Questions Drive Every Decision We Make

Running a business can feel like a never-ending exercise in looking ahead. You’re always planning for the next promotion, the next ad campaign, the next product. It’s like how they say that sharks have to always keep swimming or else they’ll die, right? If you don’t keep moving, you’re done […]
October 20, 2015

Dread Your Seasonal Promotions? You’re Probably Doing Them Wrong

Seasonal promotions are great and all, but at the same time, gearing up for one can feel like opening your box of Christmas lights and finding miles and miles of knotted wires. You sigh. You shake your head. You say, “I barely survived this last time. Please, don’t make me […]
September 29, 2015

Dread the Hiring Process? Here’s How We Fixed Ours

Growing your business to the point where you need to hire someone new is a great problem to have – but it can still feel like a problem. After all, hiring isn’t just a financial investment. It can also feel like you’re putting that part of your business at risk […]
August 18, 2015

Three Secrets That Helped Winetracker.co Grow Its Twitter Audience by 20,000 Followers in Six Months

The work that goes into building a brand new business can feel like a full-time job all by itself – and that’s before you even think about marketing it. That’s what Tony Jacobson found earlier this year as he prepared to launch Winetracker.co, an app that allows users to easily […]
August 4, 2015

When You Should Quit Marketing Automation and Do Things the Old-Fashioned Way

Some things are way better automatic. Coffee makers. Direct debit. Toilets. But other things, not so much. In fact, doing some things the old-fashioned way can be a HUGE improvement over having them automated. And this is especially true in your business. Not everything you do goes better when it […]
July 21, 2015

Why We Stopped Assigning Deadlines – and Started Getting More Done Because of It

If you’ve ever missed a deadline, you’re not alone. Turns out, people miss their own deadlines a lot – there are even some fancy schmancy psychological reasons why it happens. And while some people try to focus on incorporating lots of little schedule hacks that’ll help you trick yourself into […]
July 7, 2015

Running from These Business Realities? Here’s How We Learned to Embrace Them

Businesses – they grow up so fast! (Or is that children?) Either way, it’s hard to believe how much can happen in just a year. See, it’s Edgar’s birthday right about now, and way back when he launched, our great big pie-in-the-sky fantasy was that maybe – just maybe – […]
June 30, 2015

How to Make an App: Under the Hood with an Edgar Developer

Edgar is our team’s baby – and today, we’re going to talk about where babies come from. No, wait. Let’s try that again. Meet Lail. Lail Brown is Edgar’s front-end developer, which means every day, he’s writing the code that defines how Edgar looks and feels. We sat down with […]
March 25, 2015

Edgar Hits the Millions!

Edgar’s a millionaire! No, not that kind of millionaire. He’s a workin’ octopus. This month, Edgar posted his one millionth status update to social media! And he couldn’t have done it without every single one of his users. (Well, he could have, but it would have taken a really long […]
January 20, 2015

Honesty in Search Results: Why We Decided Not to Offer an Affiliate Program

[Note: Looking for information about our referral program? Wondering why we waited so long to launch one? Get all the details in this blog post!] For a lot of businesses, choosing to offer an affiliate marketing program is pretty easy. You incentivize your most vocal fans to promote your business, and […]