All the Blog

April 17, 2018

Three Quick Tweaks for Getting Way More Value Out of Facebook Promoted Posts

Paying to boost a Facebook post can feel a lot like pulling the lever on a slot machine. On the one hand, it’s exciting! You feel like this could be the one that really scores big for you – and it might not even cost that much. On the other […]
April 10, 2018

What We Learned from Three Months of Facebook Live (and How You Can Get the Most Out of It)

The last thing anyone needs is another blog post telling them how valuable it can be to post live video on Facebook. (Because it is. But you already know that.) The real question is, what might happen when you try it? What should you actually EXPECT from using Facebook live? […]
April 3, 2018

29 Online Business Tools Perfect for Beginners, Experts, and Everyone In-between

No matter the size of your business, you need a reliable arsenal of tools that’ll help you keep it running. (We’re pretty sure we heard the eight-year-olds who run the neighborhood lemonade stand debating the best way to organize their QuickBooks.) Everyone on Team Edgar, from development to writing to […]
March 27, 2018

7 of the Best E-commerce Social Media Campaigns We’ve Ever Seen (and What You Can Learn from Them)

Let’s face it: Social media is a noisy marketplace. With millions of images, articles, and videos published every day, it’s challenging for new businesses to get noticed. And it’s only getting harder. Today, there are currently 2.62 billion social media users around the globe. That means there’s a lot of […]
March 20, 2018

What We’ve Learned from Six Months of Testing Email Subject Lines

How much of a difference can changing a single word in your email subject line REALLY make? You might be surprised! (It still surprises us, sometimes.) Every week, we send our newsletter to 125,ooo+ subscribers – and every week, we send it with two different subject lines. (Before we keep going, here’s […]
March 13, 2018

What Twitter’s New Rules Mean for Social Media Scheduling

If you’ve been paying attention, you might have noticed that sometimes, people use Twitter for not-so-nice reasons. Reasons like spamming hashtags, creating fake profiles, or, you know, trying to destabilize the democratic process in other countries. (Little stuff like that.) Twitter has noticed, too, which is why in February 2018, […]
February 26, 2018

Facebook’s New Link Previews: What You Need to Know About Creating Your Own

Don’t you hate it when you try to post a link on Facebook, and the image in the preview ends up looking like this: B-o-o-o-o-ring. Where’s the image, right? It’s supposed to be there automatically! This all comes down to metadata. Which, admittedly, doesn’t sound like a very exciting topic. It affects […]
February 23, 2018

Make Social Sharing Simpler with Edgar’s New WordPress Integration

Want to make it easier than ever for your blog’s readers to share your posts via Edgar? (Easier usually is a good thing, after all.) Edgar users can already add content on the fly with our Chrome plugin and browser bookmarklet, and now, they can also do it using the #1-selling […]
February 21, 2018

Our Email Open Rates Were Busted – Here’s How We Gave Them a Huge Boost

Around Autumn 2017, we realized something weird about our email open rates: They weren’t that great. They weren’t BAD, but they were pretty consistently below the industry average – and if we’re being honest, that didn’t feel too amazing. With a few little tweaks, though, we got a HUGE boost […]
February 14, 2018

10 Reads to Get Up to Speed on Facebook Strategy: Live Broadcasts, Groups, Headlines, and More

We’ll be the first to admit it: Facebook is complicated. Like, putting-together-an-IKEA-grandfather-clock-without-instructions complicated. Even we get overwhelmed by how much there is to pay attention to, and thinking about Facebook is kind of our job. So where do you start? With all the different tools to learn, menus to navigate, and smiley-face buttons […]
February 8, 2018

Why Managing Social Media Isn’t Working for Your Business

Ever feel like social media marketing just isn’t working for your business? That’s the position that the team from Gripped, a UK-based marketing agency, found themselves in. Gripped took a hard look at their social media strategy, and used what they learned to turn their social into a traffic-driving, lead generation […]
February 6, 2018

You Can Write the Internet’s Best Article on Any Subject – Here’s How

Want to know what’s intimidating? Trying to write the Internet’s best article on a given subject — an article that is way better than anything online. That’s not just intimidating. It sounds pretentious, right? Is it not the height of arrogance to assume that you can unleash an article that […]
February 2, 2018

How Edgar Helps Staylisted Stay Lean While Boosting Their Visibility

When a small company keeps a large client base, their limited resources go to delivering consistent results for their clients. Happy clients mean more word-of-mouth referrals and more business overall. There doesn’t always have to be a split between making clients happy and creating an inviting social presence. Staylisted’s 50-person […]
January 30, 2018

Facebook Has Announced Three Big Algorithm Changes in Three Weeks

Did you catch that big Facebook announcement recently? No, the other one. No, the other other one. Facebook spent the first month of 2018 sharing not one, not two, but three changes to how it determines what people will see in the News Feed. If you have a Facebook Page, you’re […]
January 29, 2018

What’s New In Edgar: Edgar Now Has Advanced Bulk Edit Filtering!

Edgar’s always hard at work tweaking and improving, and now he’s ready to unveil a major upgrade to one of his best features! (Besides his smile, of course.) Take a look at Edgar’s brand new Advanced Bulk Edit filtering! When you’re bulk editing, you can now easily filter by category, social […]
January 23, 2018

The 10-Minute Guide to Creating a Perfectly Professional Editorial Calendar

Ever wish you could skip that part of blogging where you’re staring at the screen and struggling to figure out what to write? (Don’t worry – this isn’t going to be one of those “how to generate ideas for blog posts” blog posts. If you want brainstorming tips, you can […]
January 16, 2018

Just How Scary IS Facebook’s Latest Algorithm Change?

Facebook kicked off 2018 by announcing some changes to how it determines what to show in the News Feed. According to a lot of places, this was literally the scariest thing imaginable. “Dropping the guillotine!” “Organic reach on Facebook is dead!” “Nail in the coffin for organic posts!” Is this really […]
January 9, 2018

Behind the Scenes: Creating Your Perfect Home Office with Team Edgar

Every year, more and more people are working from home – and whether you’re an entrepreneur, a freelancer, or someone in a remote company like ours, you know that remote work presents some…unique challenges. (Finding the motivation to change out of yoga pants, for example.) We’ve written before about some […]
January 2, 2018

We Analyzed a Year’s Worth of User Data – See How Your Social Media Marketing Compares

Edgar posted about 22.6 million social media updates in 2017. (Which sounds like kind of a lot.) But how exactly are people like you using Edgar on a regular basis? What’s going on behind the scenes? We took a close-up look at our data – and we’re giving you a peek. […]
December 21, 2017

All the Social Media Stuff You Might Have Missed in 2017 – Our Year in Review

2017 is drawing to a close – and even though time is a construct and all, we can’t resist the urge to look back on all the excitement of the past year. What were some of this year’s biggest highlights and changes in the social media marketing world? Catch up […]