We created Edgar in 2014 so that professionals could manage their social media with more consistency and in less time.
Full disclosure – the professional I had in mind was mostly me.
Hey, I’m MeetEdgar founder and CEO Laura Roeder!
In 2009, I started LKR Social Media, where I created online courses that taught thousands of entrepreneurs and small business owners how to take their social media marketing into their own hands.
One of the most effective strategies in my bag of tricks was recycling social media updates – but doing that meant saving them all in a big, ridiculous spreadsheet and manually loading them into scheduling tools over and over and over! (Not gonna lie – pretty tedious.)
There weren’t ANY social media tools that would save your updates after posting them, or post them more than one time automatically! So I said, fine, we’ll just make one ourselves – and in 2014, we brought Edgar to life.
Edgar made my own social media marketing infinitely easier, and it didn’t take too long for him to get a reputation, either – before we knew it, he was sending out millions of status updates for tens of thousands of social media accounts!
So even though we’ve grown from a scrappy little team of seven to a larger-but-scrappy-at-heart team of, well, a lot more, we stick to the same values that have guided us since the very beginning – and I never forget that this whole thing started because I was sick of doing things the slow, old-fashioned way!
CEO of MeetEdgar
Our Company Values
We all have the power to act in the best interest of the business, whether that’s by advocating for fundamental changes in how we operate or by making incremental improvements to a process. We’re responsible first and foremost to our business performance and to our collective goals. You’re the bottom line for your own role and outcomes, but you’re not there alone 👇🏻
We're all one team
We recognize that everybody, together, contributes to the organization. Everybody we interact with — coworkers in our department, outside of our department, vendors, service providers, and our users — is on our side and we’re on theirs. We’re all a part of each other’s success, and we’re responsible for the company together. This means we remember our shared goals, treat everybody with respect, and look out for each other’s well being.
Make new mistakes
We exist in an environment where change happens fast and can come from every direction. The only way to keep up is to remain committed to learning, iterating, and being a bit adventurous. Everything we do is one step on the path toward getting things right. Accepting that not everything will always be a step forward is part of our reality, so we maximize every mistake and unexpected result by applying what we’ve learned and shifting course without regret. We’re not afraid to experiment and be creative with our solutions, because we understand that the biggest mistake is being afraid to make one at all.
Value for Value
We believe in maintaining an equal exchange of value in every relationship and transaction. This means that we always provide value to match the money our customers pay us. We aim to provide value to our employees that matches the value employees provide to the company. When any relationship is out of balance, we look for ways to add meaningful value. We are never looking for the quick or easy buck in favor of a building mutually reciprocal relationships with everybody around us.
Most-used Slack emoji: :edgar:
Favorite thing about working at MeetEdgar: “Thank You Thursday” in our props Slack channel – they make me feel all warm and fuzzy!
Dream remote working location: The Taj Mahal
Los Angeles, CA
Most-used Slack emoji: :drool:
Favorite thing about working at MeetEdgar: Getting to work alongside smart, talented, and kind people who care about the work they’re doing. Plus, Mondays don’t suck anymore, and every day is Bring Your Dog To Work Day!
Dream remote working location: A ball pit, except instead of balls, it’s marshmallows.
Customer Experience Director
Hudson Valley, NY
Most-used Slack emoji: 😆
Favorite thing about working at MeetEdgar: The level of ownership and autonomy every single team member is entrusted with. We’ve designed our team with people who can get stuff done and work well with others, and I’m always 100% impressed with how well our team operates!
Dream remote working location: A haunted house
Most-used Slack emoji: :glitch_crab:
Favorite thing about working at MeetEdgar: Being part of a super-skilled team.
Dream remote working location: Anywhere with wizards
Most-used Slack emoji: :thumbsup:
Favorite thing about working at MeetEdgar: I never have to wear “office clothes.”
Dream remote working location: A never-ending Disney cruise
Most-used Slack emoji: :eyes:
Favorite thing about working at MeetEdgar: Autonomy and surprise pizza, not necessarily in that order.
Dream remote working location: Cyberdelia
People Ops Manager
Vancouver, BC Canada
Most-used Slack emoji: :joy:
Favorite thing about working at MeetEdgar: The highly intelligent, kind + compassionate people I work with, the zero minute commute, the level of autonomy and empowerment I have plus my cat Max loves that we’re spending more time together on the regular.
Dream remote working location: A suspended spherical treehouse in a forest looking over the ocean somewhere warm.
Customer Onboarding Specialist
Most-used Slack emoji: :booom:
Favorite thing about working at MeetEdgar: Helping to build a tool members love, with people who love their jobs. It is rare to find a CS inbox where almost all the emails start with “I love Edgar….” and where the Slack rooms are filled with productive laughter.
Dream remote working location: A chairlift
Most-used Slack emoji: :star-struck:
Favorite thing about working at MeetEdgar: Working alongside an incredibly talented and intelligent team, and delivering a product to people who are passionate about sharing their unique mission.
Dream remote working location: Anywhere in Hawaii with a solid internet connection.
Digital Content Manager
Most-used Slack emoji: :carlton:
Favorite thing about working at MeetEdgar: I love working with smart people, marketing a tool that’s incredibly useful to our customers.
Dream remote working location: A floating water villa in the Maldives
Most-used Slack emoji: :nail_care:
Favorite thing about working at MeetEdgar: Working with smart, dedicated and fun people that care about the product as much as they care about my non-work life. Also, my puppy lap warmer.
Dream remote working location: At a table in between Liz Lemon and April Ludgate.
Most-used Slack emoji: :carlton:
Favorite thing about working at MeetEdgar: I’ve genuinely liked talking and working with everyone i’ve met so far, and am really looking forward to working next to Maggie Mae (my dog) every day!
Dream remote working location: In my dream Key West conch house, with the doors opened to my backyard and looking out over my plunge pool.
Los Angeles, CA
Most-used Slack emoji: :japanese_ogre:
Favorite thing about working at MeetEdgar: Having a crocheted+stuffed mini-Edgar keeping me company at home 🙂
Dream remote working location: The Upside Down